Document Type : Research Paper

Authors

• Sadegh Rashidi ¹
• Zahra Sabournedjad ²

¹ Ph.D. in Research in Arts, Shahed University, College of Arts.

² . M.A In Media & Cultural Studies, University of Tehran, College of Social Sciences.

Abstract

The present paper aims to study the concept of celebritization after the Internet and examine the effects of new virtual media in changing the meaning of stardom. Studying a local case and considering the meaning of celebritization and superstars in a movie from different perspectives we tried to study the role of the Internet and virtual spaces in transforming the meaning of a cinema superstar. In a qualitative research we approached the study from a cultural studies perspective and used semiotics as the method.
The results indicate that cinema celebrities have made a considerable change by directly interacting with the audiences. Also sharing personal photos by celebrities have made a considerable change in the way people perceive the meaning of stardom. Celebrity making which used to be a process in the hands of mass media is now affected by the actors themselves. In fact, post-internet stardom is the new meaning of stardom.
 

Keywords

• cinema
• Superstar
• semiotics
• Stardom