Document Type : Research Paper

Authors

• Siavash Salavatian ¹
• Abdolali Aliasgari ²
• Hannaneh Ahmadi ³

¹ . Assistant professor, Iran Broadcasting University, College of Communication and Media.

² Assistant professor, Iran Broadcasting University, College of Communication and Media.

³ Ph.D. Candidate in Media Management, Islamic Azad University, Science and Research Branch.

Abstract

Today media organizations try to use the potentials of the new convergent media in order to attract and keep audiences. Internet Protocol Television (IPTV) is one of these new media. Using the new media needs new communication models and the traditional structures of media organizations cannot be relied on. This is why new organizational structures should be designed and implemented. This study aims to introduce a suitable and customized organizational structure for an Internet Protocol Television at the Islamic Republic of Iran Broadcasting (IRIB).
First a comparative study was done on organizational structures of 13 major IPTV operators in other countries. Then in-depth interviews were conducted and the data were analyzed with a qualitative approach. The two groups of participants in the study were university professors and experts in the fields of new media and organizational structure as well as managers of the national project of IPTV at IRIB. We used snowballing to reach new interviewees.
Based on the results of the study to avoid a complicated bureaucratic hierarchy best way of establishing an Iranian IPTV is establishing a nerve center consisting of different organizations involved in IPTV project. This nerve center would be managed by IRIB and the organizations involved in it would be in a matrix relation with each other.
 

Keywords

• IPTV
• Organizational Structure
• Interactive Media
• I.R.I.B