Document Type : Research Paper
Authors
Abstract
Purpose: Today, Travel planning process by tourists of a destination take some form of social media.this study was performed with purpose of Examine the role of social media in Travel planning process by tourists of ramsar destination.
Methodology: The population consisted of Iranian tourists that visited Ramsar destination. The number of samples calculated 384 people on the basis of Sample size calculation formula for unlimited population. To select sample was used simple random sampling. Data were collected through questionnaires. Data analysis was performed by using software package SPSS24 and SmartPLS2.
Findding: The findings suggest that all hypotheses were confirmed; that is from perspective of tourists, Social media have a significant and positive impact on the planning Travel planning process to Ramsar destination, namely pre-trip planning, actions of during the trip and and behaviors of after trip to the Ramsar.
Authenticity: in this study, we tried to examine the role of social media in Travel planning process by tourists of ramsar destination through Structural equation modeling (SEM) approach based on partial least squares (PLS); While in internal previous studies has not been addressed to this area.
Conclusion: Scocial Media (In three dimensions, domain and accessibility, continuity and reliability, and interactive and unlimited) play very important role in Travel planning process to Ramsar destination. Other results are presented in the form of conclusions and suggestions.
Keywords
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