Influential Factors Affecting Documentary and Drama Content Appealingness from the Youth's Point of View

Document Type : Research Paper

Authors
abdolrahman alizadeh 1
zarrin zardar 2
1 Assistant Professor of Communication Sciences, Golestan University of Social Sciences, Gorgan, Iran
2 faculty of communication since university of allameh tabatabii
10.22054/nms.2018.31307.456
Abstract
This paper aims to scrutinize what factors make Iranian youth pick Persian satellite televisions to fulfill their needs to entertain and prefer it to domestic TV channels and to answer this main question that from Youth audiences point of view, which factors affecting documentary and drama content appealingness in satellite televisions? To achieve the answer, 25 qualitative semi-structured individual and group in-depth interview conducted and analyzed by thematic analysis technic through MAXQDA 10 software.
Analysis revealed that the main factors of appealingness of drama content of satellite TVs could be summarized to five factors: story telling trends, social sticks, informational emowerment, resistance against domestic TV frames and repetition of familiar patterns. Moreover, there are two main factors which explain appealingness of satellite televisions documentaries to Iranian youth: comprehensiveness of narratives and professional selection and narration of subjects.
In general, drama and documentary contents of Persian satellite TVs have three substancial functions for youth audiences which cause their gratification. Audiences gain some Ideas and subjects to communicate, so, they can use this material to expand their social interactions. As well, they can find their familiar patterns, in the world where the other author created that; they can make their own meanings and build their own world. Without any irritating confront with serious content, they get the information from drama and documentary and it make them feel empowered in creating their world and confronting social world and this feeling of surrounding the world make them satisfied.
Keywords
Satellite Televisions
Documentary
Drama
Thematic analysis
Appealingness
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New Media Studies
Volume 4, Issue 15
Autumn 2018
Pages 35-72