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Digital Distribution of Music and Media Innovations in Iranian Businesses (Case Study: Beeptunes.com)

Document Type : Research Paper

Authors

1 Department of media management, faculty of management, university of Tehran, Tehran, Iran

2 Assistant professor, Department of Music, School of Performing Arts and Music, College of Fine Arts, University of Tehran, Tehran, Iran

3 MA student, Department of media management, faculty of management, university of Tehran, Tehran, Iran

Abstract

The disadvantage of the innovation system is one of the main causes of the economic problems in the music industry, and elimination of this problem involves organizing the innovation system in various parts of the music industry, especially in the digital age. In recent decades, the digital distribution of music has been able to create a lot of wealth for different societies. In particular, inside the digital media environment, "distribution" is at the heart of the music industry. Therefore, with a closer look at how digital distribution of music can be systematically mapped out the creation of wealth in the music industry. Using a deep case study, the present study seeks to reach the efficient media market in the digital distribution of music through the identification and analysis of media innovations of an Iranian business (i.e., Beeptunes). In this regard, using the conceptual framework of Media Innovation of Storsul and Krumsvik, innovations in this online business have been analyzed in five dimensions of product, process, position, paradigm and social. The main results of this study indicate that media innovations should not be considered only as technological innovations; instead, online businesses in the digital distribution of music should have a "humanistic" look at innovations Media outlets. The key to the success of online business in the music industry is to pay more attention to the key player in the industry, called the "human".

Keywords

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New Media Studies
Volume 4, Issue 15
November 2018
Pages 149-176
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