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The relationship between the use of social networks with Cognitive and emotional intelligence, creativity and Personality traits in users

Document Type : Research Paper

Authors

1 Lecturer at Farhangian University, expert in the supervision and evaluation of Farhangian University

2 : Professor of Measurement, Allameh Tabatabai University

3 Associate Professor, Department of Social Communication Sciences, Faculty of Communications and Media Studies, Islamic Azad University, Tehran Central Branch, Tehran, Iran

4 Associate Professor, Department of Social Communication Sciences, Faculty of Communications and Media Studies, Islamic Azad University, Central Tehran Branch, Tehran-Iran

Abstract

The present study investigates the relationship between the use of social networks with cognitive intelligence, emotional intelligence, and creativity and Personality traits in users. The research method in this study is descriptive-correlation method and, we developed a structural model by using the calculated correlation coefficients. The statistical population of the present study included all high school female students in Tehran during the academic year of 1395-96 and the sample size was selected based on Cochran formula equivalent to 400 people. The data were gathered by five questionnaires of Raven's intelligence, Bar-On Emotional Intelligence, Torrance Creativity, NEO Five-factor Personality traits, and Social Network, Researcher’s Questionnaire. Also, the analysis of the test information was done in two descriptive and inferential categories, the main results of which are as follows:
Based on the results, it was found that the direct effect of intelligence on the use of social networks is not meaningful, but the effect of intelligence on social networks with the mediation of emotional intelligence is inversely significant. Also, the results of the study indicated that the direct effect of emotional intelligence could predict the use of social networks. The research hypothesis that creativity predicts the use of social networks is not confirmed. Also, the results showed that the effect of Personality traits on social networks with the mediation of emotional intelligence is inversely significant.And emotional intelligence has a greater role in predicting the use of social networks than other cognitive variables.

Keywords

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New Media Studies
Volume 4, Issue 15
November 2018
Pages 258-286
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