Study of components associated with the use religious content of online media by an active audience (Case study of youth in Tehran -2017)

Document Type : Research Paper

Authors
saeid ghanbary 1
Soodeh Javadi 2
davood abdollahi 3
1 Master's degree in Media management, Faculty of Communication, Allameh Tabatabaei University_Tehran_Iran
2 Master of Science in social sciences, Research Faculty of Ardebil_Ardebil_Iran
3 PhD in sociology of Isfahan University, professor assistant, university of Ardebil_Ardebil_Iran
10.22054/nms.2019.24213.275
Abstract
Target: Since today, religious content has been widely disseminated on the Internet, and the audience is using it according to the style of their media consumption, this study aimed at studying has been various components on the consumption of religious content based on the concepts of active audience approach and the theory of Uses and Gratification.
Method: This research was a questionnaire in terms of method, survey and data gathering tool. The mean reliability coefficient of its indices was estimated as 0.76 according to Cronbach's alpha. The sample size was estimated based on Cochran formula 384 and the required information was collected from 385 people by cluster sampling.
Findings: The findings of this research showed that there are a direct and significant relationship between the components of answering questions, eliminating doubts, quality of family education, easy access to the media and raising awareness with the amount of religious content consuming. In this regard, based on regression analysis, the components of easy access and awareness raising Arrangements have the most predictive power of the dependent variable.
Keywords
Religious content
online media
media consumption
internet
active audience
Uses and Gratification
-        Rubin, A. (1993). "Audience activity and media use". Communication Monographs, 60, 88-105.
-        Dawson, L. (2005). "The Mediation of Religious Experience in Cyberspace". In M. Hojsgaard, & M. Warburg (Eds.), Religion and Cyberspace (pp. 15-37). London: Routledge.
-         Hoover, S; Schofield Clarc, L; Rainie, L. (2004). "Faith Online". Pew Internet & American Life Project. Washongton D.C.
-        Wharton. (2009). "A World Transformed: What Are the Top 30 Innovations of the Last 30 Years?" Wharton University.
New Media Studies
Volume 4, Issue 16
Winter 2018
Pages 112-142