New Media Studies

A Rough Data Envelopment Analysis (RDEA) Model to Evaluate the Performance of Persian Language Satellite Networks Based on Youth Lifestyle Indicators

Shahin Mozaffari; Morteza Shafiee; Hamid Mahmoodian Ata Abadi

Volume 9, Issue 34 , August 2023, , Pages 364-319

https://doi.org/10.22054/nms.2022.65091.1323

Abstract

Introduction Television and satellite channels, in addition to other forms of social media, have facilitated the rapid and widespread transmission of foreign lifestyles, social ... Read More Introduction Television and satellite channels, in addition to other forms of social media, have facilitated the rapid and widespread transmission of foreign lifestyles, social relationships, culture, art, beliefs, and values to Iranian society. As a result, satellite networks with their diverse capabilities have become capable of affecting all aspects of human life, particularly altering the daily lives and lifestyle choices of people from all sectors of society, particularly the youth. Thus, the aim of this study is to evaluate the effectiveness of Persian-language satellite networks in shaping the lifestyles of young people and from the perspective of Bourdieu's indicators by means of the data envelopment analysis model. Materials and Methods The research method employed is case-driven and context-specific. In order to implement the model, a library study was initially conducted to evaluate the impact of TV and satellite networks on youth lifestyles according to Bourdieu's perspective. Based on the opinions of experts in the field, the input and output indices of the study were determined. To account for the non-deterministic nature of many indices, the Rough DEA model was used, which converts non-deterministic variables to intervals using the "α" level and results in an interval data envelopment analysis model. Using the MRA ranking method, the efficient intervals were ranked and compared. Then the efficiency of each evaluated network was determined through a sensitivity analysis performed at different "α" levels. Finally, each of the networks was ranked. Discussion and Results Based on the data collected and analyzed, the "Man o To" network was found to have the greatest influence on the lifestyles of young people. The "Persian BBC" network ranked second, followed by the "Nasim network" in third place, and finally, the "GEM" network placed last. These results suggest that there are significant differences in the impact of satellite networks on the lifestyles of young people, and that the "Man o To" network has been the most effective at shaping the lifestyle choices of this demographic. Conclusions Based on the research findings, it is recommended that the administrators of domestic Persian-language satellite media produce high-quality and appealing content in the fields of information, news, entertainment, and educational programming. This strategy will help boost the lifestyle indicators among the youth. Additionally, it is suggested that individuals with greater social capital and trust consume media resources from these aforementioned fields.

The role of new media in healthy lifestyle )Case Study: Students of Allameh Tabataba'i University

elahe Rahmani; seyedreza naghibulsadat; masoud taghiabadi

Volume 9, Issue 33 , May 2023, , Pages 121-81

https://doi.org/10.22054/nms.2023.65810.1346

Abstract

Looking at our lives and our surroundings, we can easily see that the issue of health and its dimensions in people's lifestyles is one of the most important concerns of humans. Today, ... Read More Looking at our lives and our surroundings, we can easily see that the issue of health and its dimensions in people's lifestyles is one of the most important concerns of humans. Today, dealing with the issue of health is out of the individual format and with the change of life patterns, people's health in a field with more diversity has attracted the attention of experts, since reaching these goals is not outside the field of information and awareness, we must say that the issue Communication and the role of the media in the field of health has gained special importance. The purpose of healthy life is the four dimensions of health, i.e. mental, physical, social and spiritual health, which is affected by the performance of modern media. Here, new media are continuously exploited because of the place it has in people's eyes and affect the dimensions of people's lives based on health. Lifestyle is formed from cultural patterns, behavior and habits that people use on a daily basis in their personal and social life and includes daily activities that a person uses in his life and affects his health. Lifestyles help to understand what people do and why and what it means to them and others (Chani, 2001: 11). In this research, the role of new media in healthy lifestyle has been discussed. Regarding the importance of this research, it should be acknowledged that with the implementation of this research, the media components of the healthy lifestyle are theoretically identified. Also, appropriate literature will be produced for this work, and in practical terms, it will be a basis for decision-making by officials in order to improve the health of society by using the role of the media. When talking about health, it includes the physical, psychological, spiritual and social dimensions of health, as well as the personal and social characteristics of the respondents, the level of access of the respondents to new media, elements of a health-oriented lifestyle, social harms caused by new media, etc.... has been emphasized.Therefore, the purpose of this research is to know the role of modern media in different dimensions of health and to know the harms it may have on health. Also, to know the respondents' point of view about the consequences of using new media is one of the goals of this research. Is. The theoretical framework of this research is the theories of need seeking and planting. Because definitely, in today's world, new technologies play an important role as a partner to create a parallel world of reality, which with the points mentioned can shape the realization of a health-oriented life based on its various dimensions. For this reason, in the current social media era, for example, improving the planting theory and applying it in today's modern media world is a necessity. Having said that, the research hypotheses are as follows:It seems that there is a relationship between the amount of use of new media and a health-oriented lifestyle.It seems that there is a relationship between the type of new media and the health aspects of lifestyle.There seems to be a relationship between social networks and a health-oriented lifestyleIt seems that there is a relationship between new media and mental healthThere seems to be a relationship between new media and physical health.There seems to be a connection between new media and spiritual health.There seems to be a relationship between new media and social health.MethodologyThis research has been conducted using the survey method, which is considered among the quantitative research methods. The statistical population in this research is the students of Allameh Tabatabai University. The sampling method in this research is a combination of two techniques, multi-stage and quota. To obtain the sample size in this research, Cochran's formula was used, which enables research with 5% error and 95% confidence. The formal method has been used to achieve the validity of the research. In order to provide face validity in the research, the opinions of respected guidance and counseling professors as well as three methodological experts have been used to determine that the items and questions in question examine the desired characteristic.Research findings:According to the t-test with a sample calculated for the scale of access to media facilities, with 1% error and 99% confidence, there is a significant difference between the exploitation levels of users. The result shows that there is a significant difference between people's use of modern media. In this scale, despite the significant difference of most variables, the following items were not significant in the scale with 5% error and 95% confidence. Informative sites, repositories, and in this regard, no difference in the type of exploitation of the respondents was mentioned in this regard. This shows that the more general aspects of using new media do not show a difference in the eyes of users.According to the t-test with a sample calculated for the scale of elements of health dimensions, with 1% error and 99% confidence, there is a significant difference between the levels of addressing these elements by modern media with 1% error and 99% confidence. Also, with 5% error and 95% confidence for healthy eating, self-care in health issues, sports and physical health care, there is no significant difference between positive and negative answers.According to the t-test with one sample calculated for the scale of damages caused by the use of new media, with 1% error and 99% confidence, there is a significant difference regarding the damage caused by the use of new media among the respondents with 1% error and 99% confidence... Also, with 5% error and 95% confidence, there is no significant difference between positive and negative answers for tendency towards tobacco and illegal economic activities, aversion to religion and tendency towards false mysticism.According to the t-test with a sample calculated for the social health scale and its dimensions, with 1% error and 99% confidence, there is a significant difference between the levels of addressing these dimensions by modern media for social health, physical health, and also with 5% error and 95% There is certainty for spiritual health. But for mental health, there is no relationship with 5% error and 95% certainty. In this description, it should be stated that the average result indicates the average level of new media's attention to health aspects by people.ConclusionThe current research under the title of the role of modern media in the respondents' healthy lifestyle with the aim of knowing the dimensions of role-playing in addition to the extent of the respondents' use of modern media; Done. The results of this research indicate that:1) There is a significant relationship between the use of new media and the role of new media in health-oriented lifestyle with 1% error percentage and 99% confidence percentage.2) There is a significant relationship between the use of health-related social media channels and the role of modern media in health-oriented lifestyle with 1% error percentage and 99% confidence.3) There is a significant relationship between the coverage of new media in the field of health and the role of new media in health-oriented lifestyle with 1% error percentage and 99% confidence.4) There is a significant relationship between the coverage of modern media in terms of physical health and the role of modern media in health-oriented lifestyle with 1% error percentage and 99% confidence percentage.5) There is a significant relationship between the coverage of new media in the aspect of mental health and the role of new media in health-oriented lifestyle with 1% error percentage and 99% confidence percentage.6) There is no significant relationship between new media coverage of social health and the role of new media in health-oriented lifestyle with 5% margin of error and 95% confidence.7) There is no significant relationship between the coverage of new media in the dimension of spiritual health and the role of new media in the health-oriented lifestyle with a 1% margin of error and 95% confidence.In this research, the role of modern media in the physical, mental, spiritual, and social aspects of the health of users of modern media was evaluated and the results showed that in the field of exploitation, the use of media such as digital television, information sites, satellites, digital books, Newspapers and magazines, digital radio, have been evaluated at different levels and the most emphasis has been on the use of media such as satellites, digital books, newspapers and magazines. Also, according to the respondents, the greatest amount of role-playing of modern media in the health-oriented lifestyle of the respondents is related to the physical health dimension and the lowest amount is related to the social dimension.

The Impact of Virtual Social Networks on Social Identity and Lifestyle of Students at Farhangian University of Mashhad

mahnaz amirpour; maryam talebdoost

Volume 8, Issue 32 , January 2023, , Pages 355-325

https://doi.org/10.22054/nms.2022.34390.546

Abstract

Virtual social networks have been used by many people in the community as an attractive way of communication. Therefore, a considerable amount of information is shared on these sites, ... Read More

Effects of Lifestyle Influenced by Cyberspace on Academic Engagement of High School Students

hasan momeni; Marjan Albehbahani

Volume 8, Issue 31 , October 2022, , Pages 362-333

https://doi.org/10.22054/nms.2022.47482.846

Abstract

The desirable and harmful effects of cyberspace on different aspects of life especially education and schooling have always been a subject of debate. Thus, the main purpose of the study ... Read More

Transactional research literature on social networks and lifestyle

sahnaz hashemi; sarmad tohidinrjat; yaghoub moradian

Volume 7, Issue 27 , November 2021, , Pages 240-207

https://doi.org/10.22054/nms.2021.30468.434

Abstract

The purpose of this study was to measure the impact of virtual social networks on lifestyle and analyze the components that explain and influence the lifestyle and virtual social networks. ... Read More

Models of the Lifestyle Propounded by Persian-Language Satellite Television Channels: A Case Study on Manoto TV and Gem TV

Seyed Mohamad Mahdizadeh Taleshi; Seyed Mohammad reza Khoshrou

Volume 7, Issue 26 , November 2021, , Pages 68-29

https://doi.org/10.22054/nms.2021.63143.1265

Abstract

For many years, western countries have been attempting to offer western lifestyle as the correct model of life to people from all over the world, including Iran. Of the 32 satellite ... Read More

the relationship between the use of figurative communication networks and the changes in the life style of youth

mohammad mahdi forghani; Robabeh Mohajeri

Volume 4, Issue 13 , April 2018, , Pages 259-292

https://doi.org/10.22054/cs.2018.24690.293

Abstract

Nowadays, there is a dramatic increase in the excessive use of mobile social networks such as Telegram, Instagram, etc. This is while enough attention has not been paid to the social ... Read More

The Relationship between Media Consumption and Life Style Changes among Students of islamic azad university

habibollah fathi; ali jafari

Volume 3, Issue 9 , May 2017, , Pages 221-255

https://doi.org/10.22054/cs.2017.11954.60

Abstract

This study aimed to investigate the relationship between media consumption and lifestyle changes among students of Islamic Azad University, Ardabil. This research is survey method. ... Read More

A SWOT Analysis of the Role of Social Media in the Lifestyle of the Members of Public Libraries – A Case Study of Shiraz City

Mohammad Karim Bayat; Rouhollah Manouchehri

Volume 1, Issue 3 , October 2015, , Pages 233-275

https://doi.org/10.22054/cs.2015.4811

Abstract

Lifestyle can be a known pattern in any region or country and some believe that lifestyle is a personal or social concept affected by many factors. With today’s scientific and ... Read More

Articles in Press

Current Issue

Volume 11 (2025)

Volume 10 (2024)

Volume 9 (2023)

Volume 8 (2022)

Volume 7 (2021)

Volume 6 (2020)

Volume 5 (2019)

Volume 4 (2018)

Volume 3 (2017)

Volume 2 (2016)

Volume 1 (2015)

Keywords = Lifestyle

A Rough Data Envelopment Analysis (RDEA) Model to Evaluate the Performance of Persian Language Satellite Networks Based on Youth Lifestyle Indicators

Abstract

The role of new media in healthy lifestyle )Case Study: Students of Allameh Tabataba'i University

Abstract

The Impact of Virtual Social Networks on Social Identity and Lifestyle of Students at Farhangian University of Mashhad

Abstract

Effects of Lifestyle Influenced by Cyberspace on Academic Engagement of High School Students

Abstract

Transactional research literature on social networks and lifestyle

Abstract

Models of the Lifestyle Propounded by Persian-Language Satellite Television Channels: A Case Study on Manoto TV and Gem TV

Abstract

the relationship between the use of figurative communication networks and the changes in the life style of youth

Abstract

The Relationship between Media Consumption and Life Style Changes among Students of islamic azad university

Abstract

A SWOT Analysis of the Role of Social Media in the Lifestyle of the Members of Public Libraries – A Case Study of Shiraz City

Abstract