Razieh farshid; faezehsadat bahrololoumi tabatabai; nosrat riahinia
Abstract
The purpose of this study is to analyze and compare the concepts of media literacy and computer literacy based on the works indexed in the Web of Science .The present study is applied in terms of purpose and descriptive in terms of methodology with a scientometric approach in which network analysis techniques ...
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The purpose of this study is to analyze and compare the concepts of media literacy and computer literacy based on the works indexed in the Web of Science .The present study is applied in terms of purpose and descriptive in terms of methodology with a scientometric approach in which network analysis techniques have been used. The research community of scientific products is related to the subject of media literacy and computer literacy.Findings indicate that 1736 works have been indexed in the field of media literacy and 772 works in the field of computer literacy. Fedro in the field of media literacy and Grasser AC have the most products in the field of computer literacy. Among the countries, the United States is in the first place in two areas, among which Iran with 11 works is in the position of 31 computer literacy and with 8 works is in the position of 19 media literacy. The co-occurence of media literacy works was 9 clusters and computer literacy works were 6 clusters. There are 327 common keywords in the thematic clusters of these two domains. Also, paying attention to the field of media literacy and computer literacy as one of the components of society can play an important role in the growth and promotion of individuals. In the analysis and results of the present study, suggestions were made for managers and politicians to better clarify the issues in this area and to invest better in its development.
SEYYEDEH FAHIMEH PARSAIYAN
Abstract
Social Networking Sites are playing a significant role in advertising. Besides the conventional commercial ads, a new type of advertising, called “channel ads” or “link exchange” is growing in Telegram and Eitaa messengers. Deploying a variety of persuasion techniques, these ads ...
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Social Networking Sites are playing a significant role in advertising. Besides the conventional commercial ads, a new type of advertising, called “channel ads” or “link exchange” is growing in Telegram and Eitaa messengers. Deploying a variety of persuasion techniques, these ads aim at persuading users to clink on the hyperlink and join the advertised channels. Given the novelty of the issue, the present study aimed at identifying the persuasion techniques deployed in “channel advertising”. The corpus consisted of 100 advertising posts in five popular Telegram and Eitaa channels. Content analysis of the posts revealed a variety of persuasion techniques including “Narratives”, “Promised land”, “Anchors’, “Attracting Titles”, “+18”, “Scarcity”, “ Fear Appeal”, and “ Special Target Group”. The findings of the study reveal that channel advertisers, like commercial advertisers, use or misuse target groups' needs, wants, desires as well as religious beliefs and values. The complexity of the virtual world definitely demands heightened attention to cultivating media literacy.
somayeh rastegari; abdolreza navah; aziz hazbavi
Abstract
The media literacy is considered as requirement in technology ear to train active and awarded citizens. The critical capability of media, skills to make programs and fair access to media and ability to control media usage are dependent on media literacy. A number of benefits of the media literacy can ...
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The media literacy is considered as requirement in technology ear to train active and awarded citizens. The critical capability of media, skills to make programs and fair access to media and ability to control media usage are dependent on media literacy. A number of benefits of the media literacy can be mentioned such as helping to awareness and understanding of the citizens of receiving massages from the media, having a critical approach to mentioned massages, wanting a right from the media atmosphere and having a share from the media atmosphere in accordance with the acceptance or the lack of acceptance. The goal of current research is to investigate sociological consequences of media literacy on awareness of citizenship rights and democracity among Ahvaz people were more than 18years. The research conducted as applied through descriptive-analytic research. It was a survey and used researcher-made questionnaire. The population of those were more than 18 years included 780728 citizens, after that 392 participant selected by Cochran formula. The results revealed that level of media literacy in Ahvaz was average. There was direct and significant relationship between media literacy-independent variable-, awareness of citizenship rights and democracity-dependent variables-. In fact improving media literacy cause to improve dependent variables.
Seyyed Emad Hosseini; Seyyed Emad Hosseini; marzieh piravi vanak; sanaa shayan
Abstract
Many scholars believed that the current cinema studies has reduced to a simplistic cultural critique. But at now we have a great legacy of the works in the cultural and cinematic studies outside of the western main tendency , without have attracted any necessary and appropriateattention towards their ...
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Many scholars believed that the current cinema studies has reduced to a simplistic cultural critique. But at now we have a great legacy of the works in the cultural and cinematic studies outside of the western main tendency , without have attracted any necessary and appropriateattention towards their nature and identity. This unfair neglecting mentioned above reminded to us the necessity for renewed focus and attention thecurrent cinematic resistance flows against the western mainstream. In the recent years, the de-westernizing of film studies approach as a novel method for standing towards the western cinematic hegemony, have taken into consideration from many of the world cinematic theorists and thinkers. The De-westernizing approach nowise means the complete denial, negation and rejection of the western cinematic`s forms, genres, products, thought, critics or even the ideological aspects of them, but simultaneously with respecting and regards to the values of the classic cinema studies(of the west), warns to the need of moving beyond the west mainstream and refused from the prevalent and common dichotomy of West/Other This article that is based on analytical-descriptive method and was conducted by using of library resources, seeking to illustrated how the de-westernizing approach as a new and novel method defined its targeting and purpose as the decentralization from the west, and not excommunication of the west or relocation of the central signifiers and the focuses.
jafar bahadorikhosroshahi; isa bargi
Abstract
The aim of this study was to the role of Media literacy for parents and social identity with media consumption students. The study was descriptive and correlational. The statistical community of the present study teenagers ranging 18 - 11 years studying inschools in the city of Ilkhechi (Tabriz) in the ...
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The aim of this study was to the role of Media literacy for parents and social identity with media consumption students. The study was descriptive and correlational. The statistical community of the present study teenagers ranging 18 - 11 years studying inschools in the city of Ilkhechi (Tabriz) in the academic year 2015-2016 and their parents ofsociety, the number of 123 people cluster random sampling method bailout between schools in the city of Ilkhechi have been chosen and investigated. To collect the data, and media consumption, media literacy and social identity were parents. Data analysis using Pearson correlation coefficient and stepwise regression analysis was performed. The results showed that parents' media literacy social media consumption in adolescents is a significant positive relationship. Multiple regression analysis also showed that access to and use of the media, the ability to analyze and evaluate, individual and social identity, critical thinking, media and communication with media messages are able to predict the consumption of media, TV, radio, press, the Internet and mobile phones. According to media literacy and social identity so parents can have an important role in media consumption among adolescents.
Arian Taheri; Saied Bashir Hosseini
Abstract
In this article we suggest three theoretical realms to media literacy studies based on the three dimensional concept of media in Klaus Bruhn Jensen’s definition. After that, we develop the concept of computer games literacy corresponding to the three realms of media literacy. In Jensen’s ...
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In this article we suggest three theoretical realms to media literacy studies based on the three dimensional concept of media in Klaus Bruhn Jensen’s definition. After that, we develop the concept of computer games literacy corresponding to the three realms of media literacy. In Jensen’s definition, concept of “media” understand in three distinct levels: The first level is related to material and technological sense of media; second level is related to close examination on communicating potentials of media; and finally third level is related to social and institutional sense of media. Media literacy in framework of these three levels of media concept, gain distinct realms of detailed ideas for different kind of researches and studies. As a result, we suggest that “computer games literacy” has triple realms corresponding to three theoretical realms of “media literacy”. According to this receipt, we evaluate "Amnesty the Game" in the second part of the article from the perspective of triple realms of “computer games literacy”. Case Study of "Amnesty the Game" showed, how discursive means of the text reproduced in synergistic form in all of the three levels of media concept. This game practiced to expand the knowledge generated by user interaction with the virtual world of the text to the real and historical world through utilizing communicative strategies as: establishing somehow interactive communication with user; linking the virtual identity of the user in the world of the game with his virtual identity on Facebook as a social network.
Alireza Hoseyni Pakdehi; Hosnieh Al-sadat Shobeyri
Abstract
In different countries, media literacy education methods and success rates differ. For example, Canada, with its profound history in media literacy education, is the most successful country in the world, but despite widespread importance of media in Iran, media literacy education in this country is relatively ...
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In different countries, media literacy education methods and success rates differ. For example, Canada, with its profound history in media literacy education, is the most successful country in the world, but despite widespread importance of media in Iran, media literacy education in this country is relatively new.The present study compared performance of a model country in teaching media literacy (Canada) with a country new on this way (Iran). Therefore, the performance of Canadian Media Awareness Network that provides media literacy education via “Media Smarts Website” and Iranian “Media Literacy Website”, the only Persian website providing media literacy education, were compared using “content analysis" method. The main results are as follows: majority of the contents in Iranian Website were "informative" and "alarming", but most of the contacts in Canadian Website had features of a real “educational sources. Canadian Website developed educational contents using the theories proposed by media literacy experts; While Iranian website has not used these valuable sources.
Mehdi Montazerghaem; Mona Sha’ban Kasegar
Abstract
The present study is a research on the capabilities of women in the cyberspace. Regardless of the limitations of the real world, cyberspace can empower women participation and individual capabilities. If woman have the necessary skills and motivations, they can use the internet and content production ...
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The present study is a research on the capabilities of women in the cyberspace. Regardless of the limitations of the real world, cyberspace can empower women participation and individual capabilities. If woman have the necessary skills and motivations, they can use the internet and content production to their benefit. They can also make their voice heard and change the society’s stereotypes and images about them. However, there are requirements to achieve such goals. This study aims to find those requirements and investigate their impacts on the empowerment of women in the cyberspace. A questionnaire was prepared and given to the women active in the cyberspace. Data gathered through 429 completed questionnaires was analyzed using SPSS. The results show that different variables including purposeful activities, knowing other active women, level of activity and media literacy can improve women's capabilities in the cyberspace.
