ahmad pakzad; seyed nooredin razavizadeh; Mohammad reza Kolahi
Abstract
Our age is the age of fame and celebrities are an inescapable aspect of our daily lives. Considering the high influence and popularity that celebrities have among the new generation, their activity has become a serious challenge in Iranian society in recent years. Based on this, in the present research, ...
Read More
Our age is the age of fame and celebrities are an inescapable aspect of our daily lives. Considering the high influence and popularity that celebrities have among the new generation, their activity has become a serious challenge in Iranian society in recent years. Based on this, in the present research, the attitude of the people of Tehran towards celebrities has been studied. The research method is documentary-survey and the sample is 384 citizens aged 15 years and older living in Tehran, who were selected by multi-stage cluster sampling method. The data was collected with the help of a questionnaire and analyzed by SPSS software. The results showed that %72/7 of the respondents follow the news and sidelines related to celebrities. "Cinema and TV actors", "athletes" and "domestic singers and musicians" are the most important celebrities liked by the respondents, respectively. Television presenters and scientific and cultural celebrities have the least interest and attention among respondents. "Success in the field of job", "popularity" and "political and social stances" are important reasons for people's interest in celebrities. "Showing the details of personal life" and "active presence on social networks" are the least reasons for the interest in celebrity respondents. Respondents have called "charitable activities", "type of speech", "political and social positions" and "family life (marriage, divorce, etc.)" in which they want celebrities to model. Consumption of advertising goods in terms of patterns of celebrity is the lowest share. This shows that the respondents are interested in imitating and modeling behaviors that are more pronounced and more prevalent in behaviors that are more prestigious and predominant. The results also show that adolescents are more than any other age group of celebrity news on Instagram. Adolescents have also cited their most important reason for celebrities as "success in the field of job" and want to put them in the field of "charitable" and "benevolent" activities. This finding is carefully and reflected given the adolescence and the crisis of identity that people are looking for identity, and the authorities of cultural institutions, especially education, should think about introducing appropriate patterns with Islamic-Iranian culture and culture. To be trusted to teens. The findings of the current research also show that although people follow the news and sidelines of celebritiesThe results show that 68.9 % of the respondents are "low and very low", 18 % in "average" and only 13.1 % in "high and very high" tend to celebrities. The tendency for celebrities actually reflects the intense and extreme feelings and feelings of celebrities. A phenomenon that continues on a spectrum, from following the thoughts and behavior of celebrities to severe and sick and illusory states. The findings suggest that although respondents are keen to follow the news and celebrities of celebrities and celebrities, this is a fun and fun of talking to others as a fun and enjoyment of celebrity. The results of this study are in line with the findings of McKatchon et al. (2002) and Steve (2009). The emerging relationship between celebrities and supporters calls "social interaction". The term describes our way of thinking and feeling about celebrities that we do not know and they do not know us, but sometimes unconsciously and unintentionally take us to do an act that is sometimes ineffective and irrational. This concept is measured by Lynn McCutchon and his colleagues using the "celebrity worship" scale from a psychological perspective. Using this scale, McCutchon and his colleagues found that celebrity worship was in three widespread categories, namely low -level celebrity worship, they noticed individualistic behaviors such as watching, reading and following celebrity narratives. The second category includes more social activities such as watching celebrities and dialogue with other fans, and in the third category, fans are trying to make celebrities overwhelmed and show severe emotions. The results of this study, sample 3,000, have shown that only about 1 % of celebrity followers have obsessive -compulsive tendencies. About 10 % (those who tend to stress, emotion, and moody) show a strong interest in celebrities. About 14 % said they were trying a lot to know about their favorite celebrity and communicating with people who share their interest. ۱۵ People no longer have any interest in the lives of celebrities. In general, the overwhelming majority are interested in a celebrity, but do not say they always think about them
Talat Sadat Kamali; Afsaneh Tavassoli
Abstract
This article to the analysis performance of celebrities in the face of violence against women in the published content of their pages. Instagram is a central image social network that today is a favorable platform for communication between celebrities and their audiences, regardless of official restrictions. ...
Read More
This article to the analysis performance of celebrities in the face of violence against women in the published content of their pages. Instagram is a central image social network that today is a favorable platform for communication between celebrities and their audiences, regardless of official restrictions. With the general public perception of this group and the impact of their actions on directing collective thought and behavior, their performance in the face of all forms of violence against women is worth considering. using qualitative research method and content analysis approach, the posts published in the accounts of these people with the focus on violence against women were examined. 145 pages of active celebrities on Instagram were monitored and recurring topics of acid spraying, self-immolation and acts of violence against women were selected. 74 image posts form of photos, videos and graphic designs were analyzed according to the gender element in the content and the owners of the content analysis page. The results show that the republishing of violence by celebrities is a kind of accompaniment and empathy with public opinion and awareness of different groups and in a way, it can be considered part of the social responsibility of this group. Celebrities do not seek to reproduce the line of violence by publishing content containing violence against women. Gender-based violence has made female celebrities more sensitive, and the group has published more posts on the subject. The emphasis on gender elements is palpable in the content of published images.
Arash Beidollahkhani; Yaser Kahrazeh
Abstract
In the age of mediatization of politics , the entertainment industry can easily produce content and hero for political environments. The current president of the United States, Donald Trump more than any electoral campaign owes media, movies, television shows, entertainment programs, and etc. This was ...
Read More
In the age of mediatization of politics , the entertainment industry can easily produce content and hero for political environments. The current president of the United States, Donald Trump more than any electoral campaign owes media, movies, television shows, entertainment programs, and etc. This was a major reason of the success of Trump in the US presidential election. Therefore today, Tramp is mentioned as a celebrity politician or political superstar. The main focus of the present research is the conceptualization of celebrity politics and celebrities politicians by using the Donald Trump phenomenon. This paper examines the typology of the celebrity politics and celebrities politician by analyzing of coming of Tramp at the White House through analytical-descriptive methodology. The main question of this paper is Can Donald Trump be considered as a celebrity politician, regarding his electoral and political performance? The paper responds positively to this question and emphasizes that phenomenon of Donald Trump is a form of celebrity politician who, using media leverage, performance style and audience reception in a post-democratic environment for access presidential position and he has already managed to achieve the presidency of the world's most powerful country.
Mohammad Javad Badinfekr; hossein sarfaraz; morteza samiee
Abstract
A review of Persian translation and authorship works on the culture of fame, we find the predominance of critical views; From a semiotic point of view, Roland Barthes's critical stance on intra-cultural sign systems as ideological and mythological systems is common and especially symbolic, revealing ...
Read More
A review of Persian translation and authorship works on the culture of fame, we find the predominance of critical views; From a semiotic point of view, Roland Barthes's critical stance on intra-cultural sign systems as ideological and mythological systems is common and especially symbolic, revealing their hidden and mostly repressive implications; While the claim of the article is the existence of celebrity cultural functions as a symbolic system and the culture of fame as a sphere, which has been tried using the theory and methodology of Yuri Lutman, the founder of the School of Cultural Semiotics, to Provide a new analysis of the culture of fame. The theoretical conclusion of this article was that culture of fame is one of the hallmarks of culture and participates in the process of demarcating the boundaries of culture. Then, using Lutman's cultural semiotics, Hassan Aghamiri's Instagram Live (Rouhani's Celebrity) with Ahlam (the singer's female celebrity), which is a celebrity-centric phenomenon of two opposing classes, is analyzed as a body of study. The results of this analysis revealed that the two celebrities finally agreed on the legal boundaries of halal and haram music on Instagram in an agreement. As a frontier in the sphere of religion, Hassan Aghamiri translates Ahlam, which is a non-religious element, into the sphere of religion. On the opposite side, Aghamiri himself finds his way to the sphere of music through Ahlam. Eventually, the coincidence of the two celebrities with each other leads to an explosion in the sign sphere.
Zahra Ardekani Fard; Neda Razavizadeh
Abstract
With the emerge of online social networks in recent years, the phenomenon of the extensive presence of Based on Gaffman's theory, celebrities use social networks as a front-end tool to offer their desired “self” to their audience. To this end, a comprehensive model of celebrity self-representations ...
Read More
With the emerge of online social networks in recent years, the phenomenon of the extensive presence of Based on Gaffman's theory, celebrities use social networks as a front-end tool to offer their desired “self” to their audience. To this end, a comprehensive model of celebrity self-representations in the medium was presented through assessing self-representation patterns, methods and strategies.we selected 391 posts of Instagrams from the pages of the 5 most popular Iranian celebrities by targeted sampling. The results of qualitative content analysis on the samples obtained five self-representation patterns in their pages. These five patterns include the pattern of the representation of professional identity, the model of social activism representation, interacting patterns with the audience, the pattern of political activism and the pattern of representing everyday personal life. Each of the first three patterns contained different strategies for self-representation, which were described as sub-types. Five characters were obtained using semiotic interpretations and evaluating implicit implications of the patterns: being specific and popular; being belonged to ordinary level of society; being active and responsible; being approved and benevolent; and being intimate and popular. The five characters represent the celebrities as a reference group.
Mostafa Edjtehadi; Vahid Kashafi Nia
Abstract
Celebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification. Five specific characteristics of celebrity distinguish ...
Read More
Celebrity is a new form of fame in contemporary world, which has risen under influence of social changes such as mediatization of society, decline in organized religion, the decline of the authority of traditional reference groups and commodification. Five specific characteristics of celebrity distinguish it from traditional forms of reputation, include media-driven, audience-driven, gain reputation quickly and scope of reputation, diversification and migration. For achieving this goal, a survey research has designed. The main aim of this research was to investigate the tendency of Farsi Instagram users to the celebrity culture, from sociological point of view. The statistical population of the study was all Persian Instagram users. 384 users were selected by simple random sampling. The results of the research show that, the mean of the tendency towards celebrity culture in the studied population is 46.39 out of 100, and most respondents (49.2%) have a moderate tendency towards celebrity culture. Comparison of means tests shows that in gender category, women, in age category, 20-29 years old audiences, and in educational category Bachelor's degree audiences, have the most tendency toward celebrity culture. Inferential statistics shows negative relation between religiosity and tendency toward celebrity culture, and positive relation between independent variables consumerism and tendency toward media with dependent variable, tendency toward celebrity culture.
alireza abdolahinejad; Nooshin Majlesi
Abstract
The present study was aimed at examining verbal violence in the comments on popular Iranian Instagram pages. In the initial stage, the official Instagram pages of Iranian celebrities (who lives in Iran) with at least one million followers at the time that the present project was approved were identified. ...
Read More
The present study was aimed at examining verbal violence in the comments on popular Iranian Instagram pages. In the initial stage, the official Instagram pages of Iranian celebrities (who lives in Iran) with at least one million followers at the time that the present project was approved were identified. Then, the followers’ comments were analyzed in terms of verbal violence. In the present study, the Brown and Levinson's politeness theory (1978 & 1987) and the Impoliteness theory by Culpeper (2011) that are focused on the concept of face, and are related to the Goffman's theory of dramaturgy. The qualitative method of thematic analysis was used to analyze the data. Finally, analysis of 1500 comments with verbal violence revealed 9 Global themes as follows: Celebrity’s personal and professional life, Welfare, Sexual, Gender, Politics, Religion, Ethnicity and Social concerns. In the next step, a thematic network of the global themes as the main and repeated patterns of the textual data was drawn, and subsequently, two other levels of themes, i.e. the Basic and Organizing themes were categorized, described, and analyzed in 9 tables.
