Karim Nematiaghdam; Nasim Majidi; Aliasghar Keya
Abstract
Abstract
The purpose of this research is to investigate the role of modern media in the apparent changes in the Iranian society's culture, which research method was carried out without relying on popular theories and with the Grounded Theory (GT) method. In this method, after explaining ...
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Abstract
The purpose of this research is to investigate the role of modern media in the apparent changes in the Iranian society's culture, which research method was carried out without relying on popular theories and with the Grounded Theory (GT) method. In this method, after explaining the elements and features of the message, the relationship between the elements of communication and the background and consequences (or effects) of the communication process can also be addressed in an inferential way. ) Online data culture based on the Likert scale and two methods of decoding by another researcher and member review method were used and analyzed based on the database theory with Glazerian approach. The findings of this research show that the Iranian society has become extroverted due to the expansion of social networks. And virtual social networks are so influential in the appearance of Iranians' lives that people look for superficial issues (such as the role of consumer culture in anthropology, ideological factors, rhetoric and impracticality of reforming consumption patterns, the use of self-made patterns to reform consumption, lack of media planning in promoting and recognizing patterns consumption, the influence of celebrities on mass media, especially Instagram, and the exchange of information by word of mouth) have accepted changes in the type and form of consumption culture day by day. And in conclusion, it is proposed to form an institution for prudent supervision in the space of virtual advertising. The results and findings of the research were such that the Iranian society has become extroverted due to the expansion of social networks. and virtual social networks in the apparent context of Iranian life, people looking for superficial issues, the role of consumer culture in people, as well as ideological factors, the sloganeering and impracticality of reforming consumption patterns, the use of self-made patterns to reform consumption, the media's lack of planning in promoting and recognizing consumption patterns, the influence of celebrities in social media, especially Instagram and exchanging information by word of mouth; It has caused changes in the type and form of consumption culture day by day. And it is obvious that reforming the process of social affairs in this field will not be possible apart from the guidance approach which is based on scientific and applied studies of needs assessment and adapting the current culture to the goals of human development. Research findings show that policymakers should consider consumer control over the information they are exposed to in social networks and Instagram.
The power of the media, both positive and negative, still dominates the representations of people and their concerns. Less time for celebrities, lower costs for product development or promotional products, more creative product ideas, and greater product acceptance were some of the benefits cited, and celebrity endorsement appears to be important when communicating marketing messages. And they have considerable credibility. This shows that it is essential for brands to use Instagram effectively when determining their target audience; They should pay attention to what kind of fame and notoriety can be most effective in attracting a specific target group.
The interviewers indicated that the lower-scale celebrity types were most influential, as these categories were perceived as more believable and relevant to users, especially with regard to purchasing decisions as the products and services they endorsed were more cost-effective for participants. Therefore, in choosing a celebrity, policy makers should focus more on a brand that customers can relate to.
Due to the change of governments, today's government focuses more on Iran's foreign policy and economy. An institution that is necessary to monitor Iranian culture in the country's media to hold this industry responsible for representing Islamic Iranian culture. Although radio and television stations are required to allocate a certain amount of broadcast time to Iranian content with Islamic culture, which is regulated by the Communications and Telecommunications Commission and most of the Iranian Broadcasting Corporation, the products that the most visited Instagram pages in the field of promoting consumer products are usually free of charge. They will support Iranian brand-making companies regarding Iranian consumer products.
As in other countries, young people in Iran care about their style, the only differences they have compared to others is the limitation in appearance and the absence of an organized system to work on consumer products. This system is mostly based on people and their interaction with other groups in the society. They are consumers, importers, personal designers and groups of creative young people who, inspired by global culture, create new trends to create domestic trends that will be more applicable in Iran's situation. Diversity in the age and social position of people and differences in their views lead to diversity in their tastes and classify them in different stages of accepting new trends, and different people in different stages of acceptance follow the same process of accepting innovations, but according to their local conditions. These conditions have caused integration and some changes in the stages of product diversification and its consumption among Iranians. Some people try to choose products and consume them by imitating others in order to achieve social status without paying special attention to their social position. The system offers a variety of products and needs to meet the emerging needs of larger groups of consumers who are mostly young and interested in new products, but our limitations
Keywords: culture, virtual networks, Instagram, consumer goods
Mohammad Mahdi Mowlaei; Seddigheh Sakhaei
Abstract
IntroductionOne of the emerging technologies that have had a great impact on our digital life in the last decade is called blockchain technology, which provides the possibility of creating a revolution in the way of business and social interaction. Blockchain is a distributed peer-to-peer database that ...
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IntroductionOne of the emerging technologies that have had a great impact on our digital life in the last decade is called blockchain technology, which provides the possibility of creating a revolution in the way of business and social interaction. Blockchain is a distributed peer-to-peer database that provides the technology to decentralize systems, ensuring the distribution and storage of data and transactions. This technology has great potential for development in the media and entertainment industry and will bring transformation in this industry. These developments include production mechanisms, content assurance, digital rights management, and discussions of censorship and user security. Among the advantages that can be described for blockchain are transparency, financial facilitation platforms, elimination of middlemen, increased trust and security, decentralization and non-manipulation.MethodologyUsing several methods, this research aims to study the future of blockchain in media and entertainment industry. In this research, some methods have been used to identify blockchain applications in the media and entertainment industry, and global studies and literature have been examined. Also, news in a certain period were analyzed.To analyze the news, we first selected four of the popular websites in a targeted manner. Related news, have been searched in a three-year period (2019 to 2022). After an initial evaluation of the content of four websites, due to the existence of duplicate news and due to the existing restrictions in Iran for full access to the content of other selected websites, finally only Cointelegraph.com website was selected as a reference site. Related news was searched based on keywords in media and entertainment sections. The news that had technical and specialized topics were removed, and the rest of the news was subjected to content analysis. In this way, 320 news were examined for the keywords considered in the media and entertainment sections, which were selected by removing the technical and specialized news that were related to media topics and media sections, which includes 75 news. Then, thematic analysis was done on these media contents as well as related scientific articles and reports.ResultsAs a result, twelve applications were identified in the media and entertainment industry, which include: 1. Dealing with fake news and rumors; 2. Removing advertising robots; 3. Ensuring the free circulation of information; 4. Dealing with plagiarism; 5. Improving user security; 6. Facilitating crowdfunding; 7. Eliminating media industry intermediaries; 8. The possibility of international financial exchange; 9. Authentication of the audience; 10. Realization of metaverse ideas; 11. Platform for creating social media platform; 12. Improving the loyalty of the audience through the fan token.The analysis of news articles reveals that combating fake news is currently the largest application of blockchain in the media and entertainment industry, surpassing other potential uses. Conversely, improving user security and international financial exchange have received the least attention, followed closely by authentication and facilitating crowdfunding. This suggests that the industry prioritizes truthfulness and credibility, but may be underutilizing blockchain's potential for secure financial transactions and authentication protocols. Further research is needed to explore these underdeveloped applications and optimize blockchain's capabilities in the media and entertainment sector.ConclusionBlockchain, as a new technology, has great potential to transform various fields, including the media and entertainment industry. Diffusion of innovation theory helps to further understand the subject and shows that new technologies are adopted by different groups of people at different stages. In the case of blockchain in the media and entertainment industry, early adopters may be content creators who want the potential for greater control over their work and increased revenue streams. As time goes on, more and more people will use blockchain-based platforms to create and distribute content in the future. Blockchain has the potential to revolutionize the media and entertainment industry by enabling greater collaboration between creators, distributors and audiences while reducing reliance on centralized intermediaries. As adoption increases over time, we may see new business models emerge. Models that provide better services to all stakeholders of this ecosystem.The findings of the research, which are the applications of blockchain in the field of media and entertainment, can be placed in three groups from the point of view of realization in the present or future. First, identifying the applications that have been implemented in a practical and technical way. Second, identifying applications that are practically and technically in the experimental stage in the world and will probably expand more in the future. Thirdly, the applications that have not been tested practically and technically in the world and only researches have been done in this field. It is expected that these applications will be implemented first on a trial basis and then finally in the next ten years.
farzaneh koohi; seyedali rahmanzadeh; Ali Asghar Kia; seyedreza naghibulsadat
Abstract
The development of new technologies has turned digital health into an effective approach to improving health communications and services. This study aims to identify the components and elements of digital health in the comprehensive health communications system in Iran, using Rogers's theory of diffusion ...
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The development of new technologies has turned digital health into an effective approach to improving health communications and services. This study aims to identify the components and elements of digital health in the comprehensive health communications system in Iran, using Rogers's theory of diffusion of innovation, and analyzes the current state of digital health in the country. The research method was based on SWOT analysis and using purposeful non-probability sampling from experts in the field of health and communications.The findings show that the existence of national health systems, the use of artificial intelligence, and citizens' acceptance of online services are among the most important strengths of digital health in Iran. On the other hand, the lack of a comprehensive legal framework, the lack of integration of systems, and structural resistance to technological changes are among the main obstacles to the diffusion of innovation. Also, opportunities such as the development of self-care applications and the expansion of social media, along with threats such as the digital divide and cybersecurity risks, play a decisive role in the success or failure of this transformation. Based on the five stages of Rogers' theory (knowledge, persuasion, decision, implementation, consolidation), the research results show that digital health in Iran is still in the early stages of acceptance. To advance this transformation, it is necessary to formulate integrated policies, develop technological and security infrastructures, develop a culture of interdisciplinary cooperation, and provide targeted information and education to the public to promote digital health literacy.Introduction: Digital health in the field of health communications can improve the quality of health services and facilitate access to health information. Despite the progress made in recent years, digital health in Iran still faces challenges. In addition, digital health has not been fully examined from the perspective of a comprehensive health communications system, and there is insufficient understanding of its elements and components to improve interaction between patients, service providers, researchers, and policymakers. This lack of knowledge prevents the full exploitation of technological capacities in promoting community health and highlights the need for comprehensive research in this area.Therefore, the present study was conducted with the aim of identifying the elements and components of digital health in the comprehensive health communication system in Iran. The findings of this study can help improve health communication, facilitate interaction between stakeholders, and move from the current situation to the desired situation.In this regard, paying attention to the stages of acceptance and expansion of innovations in society, such as how people become familiar with technology, encourage its use, decide to accept it, and consolidate it in daily behaviors, can play an important role in analyzing and improving the acceptance of digital health.Previous studies have shown that information and communication technology is very effective in health care and health education. International studies also emphasize that the development of social media and digital tools can improve access, participation, and quality of health services. However, the lack of complete infrastructure and heavy reliance on traditional processes are serious obstacles to the acceptance of digital health.Methodology: This study was conducted using SWOT analysis and purposeful probability sampling of experts in the field of health and communication. And data analysis was done with SPSS software. The main research question is "What are the most important elements and components of digital health in a comprehensive health communication system?" In this study, the gap technique was used to assess the gap between the current situation and the desired situation, which provides the type of strategies needed to achieve the desired situation. The statistical population of this study includes experts in the field of communication and health experts with scientific and executive backgrounds in the field of communication and media and the health system.Discussion and Results: The results showed that the most important strengths include the existence of national digital health systems, the use of artificial intelligence, the growing acceptance of citizens of online services and the production of digital educational content. Major weaknesses also include the lack of a comprehensive legal framework, the lack of integration of systems, structural resistance and weak communication infrastructure. Opportunities include the development of self-care applications and the use of social media, and threats include the digital divide and cybersecurity risks. Analysis based on Rogers's theory of diffusion of innovation shows that digital health in Iran is in the awareness and encouragement stage, and the transition to the decision, implementation, and consolidation stages requires integrated policymaking, infrastructure development, and promotion of digital health literacy.Conclusion: Digital health in Iran has great potential, but full utilization of these capacities requires the removal of legal, managerial, and infrastructural barriers. The proposed strategies include developing a comprehensive legal framework, strengthening technological infrastructure and cybersecurity, promoting digital health literacy, and attracting active citizen participation. Implementing these strategies can improve interaction among stakeholders and achieve a sustainable and efficient digital health system in Iran.
somayeh shalchi; fatemeh norozi
Abstract
Virtual networks have become an integral part of human life, especially in the last decade. Thanks to the availability of smartphones at varying prices, people can now easily access all kinds of virtual networks that were once inaccessible before 2010. Instagram, a powerful social platform, has gained ...
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Virtual networks have become an integral part of human life, especially in the last decade. Thanks to the availability of smartphones at varying prices, people can now easily access all kinds of virtual networks that were once inaccessible before 2010. Instagram, a powerful social platform, has gained immense popularity among global users, particularly Iranians, as Iran is among the top ten countries in terms of Instagram usage. It is crucial to examine and understand the effects of this virtual network on people in different ways. As technology has made incredible progress in recent years, introducing new tools and features into people's lives every month, social researchers need to keep up-to-date research in this field. This research specifically focuses on Sweet Home bloggers, who are well-known among Iranian users, and their fans on Instagram. The aim is to understand the nature of their relationship. Firstly, we will explore how fans define the relationship between themselves and Sweet Home bloggers and identify the factors that influence their understanding of this relationship. Finally, we will investigate how the content produced by Sweet Home bloggers is perceived and understood by their fans. Qualitative methods, including semi-structured interviews with 21 active female audiences who consider themselves fans of one of the five Sweet Home bloggers on Instagram, were used in this research.
Through thematic analysis of the data obtained, we identified five main themes. The first theme focused on the level of awareness and understanding of the content on Sweet Home's pages. We found that there was sometimes a deep mistrust towards the content produced by the blogger. The second theme explored how the audience perceives themselves and the blogger with Sweet Home. We found that one group of fans completely identified themselves with the blogger, while another group did not relate to similar bloggers. In this study, we explore several themes related to blogging on Instagram. Firstly, we analyze how fans influence the content creation process of bloggers and how they have the power to direct the path of bloggers' home pages. Secondly, we examine the importance and impact of high-quality and colorful photos posted by bloggers, which can be a factor in retaining audience attention. Thirdly, we investigate the spread of pop culture specific to Instagram by Sweet Home bloggers, which creates a sense of belonging for their audience.
Throughout the study, we found that the current audience is very selective about the type of content they consume, and they have a two-way relationship with bloggers. They not only consume content but also demand and influence the type of content produced. We aimed to understand this unique relationship that has emerged from the virtual world of Instagram and to gain insights into the fans' perspectives.
Keywords: Instagram, sweet home blogger, daily blogger, blogger-follower relationship, social networks, Persian Instagram
Virtual networks have become an integral part of human life, especially in the last decade. Thanks to the availability of smartphones at varying prices, people can now easily access all kinds of virtual networks that were once inaccessible before 2010. Instagram, a powerful social platform, has gained immense popularity among global users, particularly Iranians, as Iran is among the top ten countries in terms of Instagram usage. It is crucial to examine and understand the effects of this virtual network on people in different ways. As technology has made incredible progress in recent years, introducing new tools and features into people's lives every month, social researchers need to keep up-to-date research in this field. This research specifically focuses on Sweet Home bloggers, who are well-known among Iranian users, and their fans on Instagram. The aim is to understand the nature of their relationship. Firstly, we will explore how fans define the relationship between themselves and Sweet Home bloggers and identify the factors that influence their understanding of this relationship. Finally, we will investigate how the content produced by Sweet Home bloggers is perceived and understood by their fans. Qualitative methods, including semi-structured interviews with 21 active female audiences who consider themselves fans of one of the five Sweet Home bloggers on Instagram, were used in this research.
Through thematic analysis of the data obtained, we identified five main themes. The first theme focused on the level of awareness and understanding of the content on Sweet Home's pages. We found that there was sometimes a deep mistrust towards the content produced by the blogger. The second theme explored how the audience perceives themselves and the blogger with Sweet Home. We found that one group of fans completely identified themselves with the blogger, while another group did not relate to similar bloggers. In this study, we explore several themes related to blogging on Instagram. Firstly, we analyze how fans influence the content creation process of bloggers and how they have the power to direct the path of bloggers' home pages. Secondly, we examine the importance and impact of high-quality and colorful photos posted by bloggers, which can be a factor in retaining audience attention. Thirdly, we investigate the spread of pop culture specific to Instagram by Sweet Home bloggers, which creates a sense of belonging for their audience.
Throughout the study, we found that the current audience is very selective about the type of content they consume, and they have a two-way relationship with bloggers. They not only consume content but also demand and influence the type of content produced. We aimed to understand this unique relationship that has emerged from the virtual world of Instagram and to gain insights into the fans' perspectives.
Reza Ali Rezaei Malidarreh; Ali Akbar Farhangi; Seyyed Mihammad Dadgaran; Ali Delavar
Abstract
The study was conducted with the aim of understanding the communication policy model with an emphasis on regulations for Starlink satellite internet. The study with applied-developmental purpose is a cross-sectional survey research in terms of the method and time frame of data collection, and in terms ...
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The study was conducted with the aim of understanding the communication policy model with an emphasis on regulations for Starlink satellite internet. The study with applied-developmental purpose is a cross-sectional survey research in terms of the method and time frame of data collection, and in terms of the research design, it is a mixed research. The community of participants in the qualitative section includes law professors and communication managers, 10 of whom were selected through theoretical sampling. The interviews continued until theoretical saturation was achieved. The statistical population of the quantitative part includes law professors and experts in the field of communication, the sample size of 70 people was estimated by Cohen's power analysis method, and a simple random sampling method was used. The data collection tools were semi-structured interviews and researcher-made questionnaires. The validity of the interview was confirmed based on the four criteria of credibility, transferability, confirmability and reliability, and the reliability of the qualitative part was estimated as 0.709 by calculating the Holstein coefficient. The validity of the quantitative part was checked with the formal validity methods of judges' point of view, convergent validity (above 0.5) and divergent validity. The reliability of the questionnaire was also evaluated by estimating Cronbach's alpha, Rho coefficient and composite reliability above 0.7. Data analysis was done in the qualitative part with the Grand Theory method and in the quantitative part with the partial least squares method. The research findings showed that the consistent international law and determining the precise responsibility for the performance affect the communication policy. The development of communication infrastructures provide the necessary background and the challenge of Starlink satellite internet also plays an intervention role. Finally, the regulation of Starlink satellite internet leads to the facilitation of communication in the age of globalization.
The emergence of Starlink satellite internet and its strategic options were analyzed. The results showed that policy-making in this field should not be done with a confrontational approach and a solution based on interaction should be on the agenda. A review of the study and research literature, especially in the country, shows that despite its importance, the issue of satellite internet is less on the agenda of researchers, and in the few studies that have been conducted, the issue of communication policy has not been addressed in any of these researches in this field. It has not been studied and adapted as a unit.
Therefore, in this study, an effort will be made to take into account the existing knowledge gap and the discussion of innovation and the review of internal and external research, the existing knowledge gap regarding communication policy and with an emphasis on regulation, because until now, researchers in this particular field of work has not done and has not given an article, the research has been done in terms of the topic and the new approach and collecting information and producing content from this technology is considered as research innovation and from another angle, the innovation of this research is a framework for developing regulations for technology The internet from space is called Starlink.
Regarding the challenge of Starlink satellite internet, reduce radio frequency interference by forming joint organizations and mechanisms to deal with cyber threats. In this regard, the development of security culture and technologies and the determination of legal requirements for reporting security breach data will be helpful. Also, relevant managers can reduce the existing challenges to some extent by providing clear and understandable information to users about rights and obligations. Communication policy with emphasis on regulations for Starlink satellite internet has faced a serious challenge due to non-acceptance of the laws of the country by Starlink and the lack of international laws in the field of satellite internet, and the lack of setting standards and guidelines in this area has caused neglect of regulations for Starlink satellite internet. Therefore, it is suggested that by intensifying the penalties for privacy violations and data theft, the path to achieve the goal of communication policy will be facilitated by emphasizing the regulations for Starlink satellite internet.
Regarding the regulations for Starlink satellite internet, it is suggested to prevent interference with satellite services by determining the rules and regulations related to frequency spectrum allocation and management. In this regard, it is important to use frequency spectrum resources equitably and of course to align with international laws and domestic laws of the country. The goals of communication policy can be achieved by emphasizing the regulations for Starlink satellite internet by promoting interaction and cooperation between traditional and satellite operators and determining fair tariffs, and determining and regulating competition laws and paying attention to the International Covenant on Civil Rights will be helpful in this regard.
And by implementing the aforementioned strategies, achieving goals such as facilitating communication in the era of globalization, increasing internet bandwidth, increasing access to high-speed internet in the world, covering all parts of the planet with Starlink satellite internet, reducing the distance from current satellites, not being specific It will be possible to a specific geographical area and a specific and strictly controlled location.
One of the most important cyber issues and concerns of the country in the field of communications is the operationalization of satellite internet in the coming months and years, which seems to have not been given much attention in the country's communications policy, especially in the discussion of the National Information Network. Satellite systems are expanding and with their wide coverage in Iran, they can overshadow the entire national information network at once. If the national information network cannot provide better, cheaper and more diverse services, the national network will be affected by global satellite internet networks, which are mostly American. Of course, what today in this project.
milad abdollahi; sobhan yahyaie
Abstract
Today, media has become an inseparable part of people's lives, and users spend a significant portion of their time throughout the day on social media, constantly exposed to various data and information. Unlike traditional media such as television and radio, in modern and social media, it has become ...
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Today, media has become an inseparable part of people's lives, and users spend a significant portion of their time throughout the day on social media, constantly exposed to various data and information. Unlike traditional media such as television and radio, in modern and social media, it has become easier to create a media wave around various topics on social platforms. Social media, by bringing about fundamental changes in communication and social interaction, has transformed the collective space of the past into the modern individualistic space. In terms of media interaction, the convergence that once prevailed has now turned into divergence, leading to a sense of passivity among users, especially adolescent users (Farahani & Saeed, 2012). However, social networks differ from social media and are considered a subset of social media. By joining social networks, individuals can access other users, become familiar with their interests, share their own text, audio, visual content, etc., and also form groups based on common interests (Afrasiabi, 2014). Today, with technological advancements and the onset of the digital era, social networks have become an important tool for users to shape and represent their individual and social identities. One such social network is Twitter, now renamed X, where users can freely and publicly share their opinions, perspectives, and worldviews on various issues. One of these issues is "sexual identity," which has received considerable representation on this platform and has led to discussions on Twitter. Content related to sexual identity is published in various forms on this network, generating interactions and responses that connect different users through algorithms and create user networks around this issue.
On the social network Twitter, now renamed X, the ease of use and the option to remain anonymous have led users to exhibit a certain level of openness in their content production and behavior on the platform. The term "openness in behavior" refers to being unreserved, outspoken, or freely expressing one’s views and opinions in social interactions. For Twitter users, this term refers to posts or comments that are direct, unfiltered, and candid, with little regard for social concerns or constraints. This openness in user behavior on Twitter has enhanced their self-expression, making the "self" they present clearer and more transparent. This self-expression means that users freely and openly share their feelings, views, and personal experiences on Twitter without paying much attention to social restrictions or assumptions. Through openness in behavior and self-expression on Twitter, users have the best opportunity to express and present their personal identity.
In general, and based on what has been discussed, it can be stated that individual and social identities are always influenced by various factors such as political, social, cultural, and others. Regarding sexual identity, it can also be said that in different societies, especially in those facing political and social constraints, social networks like Twitter can become a space for self-expression and representation. Due to the lack of political and social restrictions and the existence of an open space for self-expression, Twitter allows various identity groups to discuss and publicly share their identities without the limitations of the real world.
As the ability to produce content related to sexual identity increases on the Twitter social network, questions about the formation of user networks, the process of disseminating sexual identity-related content, and the mechanisms for content dissemination on Twitter, as well as its role in the acceptance of different identity groups, also become more prominent. Despite the increase in the publication of sexual identity-related content on Twitter, few studies have systematically analyzed such content. In this research, we aim to use big data analysis to explore how communication networks surrounding sexual identity are formed, how sexual identity-related content is published and reshared on the Twitter platform, and what media waves related to sexual identity have been formed during a specified time period in Persian Twitter, leading to discussions about sexual identity.
This research was designed and conducted with the aim of identifying communication networks formed in relation to sexual identity and the process of disseminating content related to sexual identity on the social network Twitter, within the period from March 21, 2023, to August 10, 2024. To achieve the research objectives, two methods were used: big data analysis using the Gephi visualization software and trend research. The results of these two methods identified 78 clusters and show that the data contain 9,361 nodes, 11,454 edges, with a modularity value of 0.858. Additionally, in the trend research method, 9 media waves were identified within the specified time frame. The theory used to analyze the findings was Manuel Castells’ Network Society Theory. According to Castells, it can be said that the Twitter social network creates a new space for the representation of sexual minority groups. By using this platform, sexual minorities have created small, like-minded communities to share and disseminate their experiences. This process allows them to distance themselves from the center and, through establishing communication in the digital space, connect with other users, forming networks based on their interests and beliefs. This leads them to move away from the dominant norms in society and to represent themselves in a space with greater security.
mohammadreza hasani; fateme mohammadzade; hamide mohammadzade
Abstract
The new generation and identification processes (Emphasis on identification through social media)
Abstract
With the emergence and spread of social media, identity has become a changeable and fragmented phenomena, and society and family are the only determining sources, so identity and identification, ...
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The new generation and identification processes (Emphasis on identification through social media)
Abstract
With the emergence and spread of social media, identity has become a changeable and fragmented phenomena, and society and family are the only determining sources, so identity and identification, especially among young people, are undergoing transformation. The present paper tries to examines and analyze identity of youth and their identification process as a result of using social media. The study used qualitative approach, thematic analysis and and semi-structured in-depth interviews with 17 youth. The findings obtained from the interviwes we also extracted and analyzed with the thematic analysis and demonstrated 4 main themes: "gap of values and beliefs", "media orientation of lifestyle", "problematization of self", "transformation of interactions", and 12 sub-themes: "transformation in religious beliefs and opinions", "transformation in political beliefs and opinions", "disinterest in domestic official media", "trendization of life", "media orientation of Interests and goals, "opportunity for freedom of action", "opportunity for self-change", "opportunity for pretending", "opportunity for identification with oneself", "opportunity for identification with others", "formation of superficial friendships", "sacrifice face-to-face interactions". According to the findings, the young generation, under the influence of the media and facing with a multitude of information and ideas, are faced with multiple and diverse ways to answer the question of "who and what" and the process of identifying themselves, and in the position activism with a fragmented and fluid identity seeks identity-finding.
Keywords: Identity, Identification, Youth, Social Media, Fluidity
Extended abstract
Introduction
During the last century, according to extensive structural, functional and semantic changes due to processes such as the emergence and expansion of modernity, information and communication technologies, postmodern destructive developments People's life style has faced comprehensive and serious normative and value changes. One of the concrete manifestations of this is the influence of young "as the first adopters of new technologies" (Zimles, 2012: 4) from the process of these developments, especially the transformation of the traditional conditions and framework of identity and identification.
Identity is the source of "meaning and experience" for society members (Castellst, 2001: 22) and a necessary condition for social life, without it "society will not exist" (Jenkins, 2002: 8,9). In traditional societies the identity of individuals was formed and fixed through the semantic order of integration that included all groups of the society. But today, as a result of the self-awareness that originated from the conditions and characteristics of life in this world, the previous ideas about the identity and the identification process of people have been questioned and have become the basis for different processes of identity development and reproduction.
In today's societies, especially developing societies such as ours, the most important issue that cause problems for the new generation are their identity and their different identification process, which in different areas of life (attitude towards marriage, pattern of sexual interactions), attitude towards religion and religious beliefs, employment, lifestyle, leisure time, etc.).
Considering that from the point of view of social theorists (Giddens, Castells, etc) the identity of people and the type of action they perform in society is a function of the sources of identity search, hence the main difference between what the new generation compared to previous generations, the change is in the process and sources of identification. They seek to discover, build and actively keep their identity alive. They cannot rely on an identity that is simply given to them or inherited or based on their dignity; They have a self-made identity and they have not accepted the identity that the society assigned to them at birth and do not consider it as their own.
Objective
In the current research, we want to consider identity based on experiences and meanings that each person or group obtains in response to the question of who and what they are, and it is the basis of their distinctions or similarities from others or with others, identity of youth and their identification process as a result of using social media. In this regard, we are trying to answer the following questions:
"What do youth think of social media? What is the role of social media in their identity (identification process and identity construction)? How do youth display and represent themselves in social media in the process of identity-finding?
Methodology
The data collection was accomplished through a qualitative approach and in- semi-structured interviews. For this purpose, we selected 17 youth including 10 females and 7 males who are experience of at least three years or more using social media; have accounts in at least two social media and are active daily, through purposeful sampling. The findings were ascertained using the thematic analysis technique.
Results
4 main themes and 12 sub-themes were extracted from interviews. The main themes are: "gap of values and beliefs", "media orientation of lifestyle", "problematization of self", "transformation of interactions". The sub-themes are: "transformation in religious beliefs and Politics beliefs", "transformation in political beliefs and opinions", "disinterest in domestic official media", "trendization of life", "media orientation of Interests and goals" , "opportunity for freedom of action", "opportunity for self-change", "opportunity for pretending", "opportunity for identification with oneself", "opportunity for identification with others", "formation of superficial friendships", "sacrifice face-to-face interactions".
Conclusion
Based on the interviwes responses, the gap and transformation in the beliefs and values of the youth as a result of access to social media play a major role in rethinking the religious and political thoughts of the youth and caused a sense of belonging in the field of religious beliefs. According to religious and even political identities and indicators, it has a selective nature, not adaptation. the mediatization of different aspects of life have created new requirements for youth, including regarding lifestyle, in such a way that choosing a distinctive lifestyle is considered as a part of the origin of their identity interpretation. Youth manifest and show their identity in their lifestyle, which often does not fit with the values and norms of our society and is media-oriented. Also, based on the statements of the interviewees, due to the existence of restrictions, contradictions, tensions, and official norms, it is not possible for young people to present themselves in an arbitrary way in the real environment of society and even in the family environment; While social media has provided them with a suitable platform to realize this goal and an opportunity for freedom of action and to be seen and heard, as well as an opportunity for "self-change", "self-idealization, "sameness with oneself and with others". One of the important results obtained from the findings is a transformation in the forms of interaction among youth; the formation of superficial and shallow friendships and the reduction of the value of face-to-face conversations.
According to the findings, the young generation, under the influence of the media and facing with a multitude of information and ideas, are faced with multiple and diverse ways to answer the question of "who and what" and the process of identifying themselves, and in the position activism with a fragmented and fluid identity seeks identity-finding.
abbas asadi; Ahmadreza Masoudi; Ahmad Bahraini
Abstract
The state of media literacy of Iranian political elites
abstract
Literacy media, Elite political one From areas, About Neglected remaining is, nowadays From on the one hand Volume breadth From Contents And Contents At Media I see To About media, social With Target impact On Elite political And other ...
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The state of media literacy of Iranian political elites
abstract
Literacy media, Elite political one From areas, About Neglected remaining is, nowadays From on the one hand Volume breadth From Contents And Contents At Media I see To About media, social With Target impact On Elite political And other Contents Production done, From Elite political To influence On thoughts General, publish be, That Of course, At every two the face, that's mean What At Production content Or Consumption it, By Elite political, to have Literacy media, above the Very Important is, this Research With Target Check Condition Literacy media, At between Elite political Iran the face taken is,
The method used in this research was Delphi, which was conducted in three stages and the form of an in-depth interview. To select the interviewees, parameters such as a long history of presence in the political scene, media activity, especially virtual media, or familiarity with media advertising techniques , party communication, have been taken into consideration. After identifying them, they were invited to interview by sending an invitation letter. Further, by using an in-depth interview and in the form of a panel, the opinions of the participants were evaluated and questioned. In the first round of Delphi Interviews , 16 One of the participants Coding became and 48 subindex From Interviews , To got it At far Second Delphi 48 subindex To Hand came To Specialists and professors of political science and communication Supply became until the At Status item the existence or absence of it among the political elites to declare their opinion and position; And Also amount importance Each Identify the following indicators among the political elites.
The findings of the current research were categorized and analyzed into 4 strategies, 12 main indicators, and 48 sub-indices. The strategies were: 1- personal bio strategy 2- bio-organizational strategy 3- bio-communication strategy 4- bio-social strategy. Although different nominal indicators were obtained in the process of interviewing and coding, all the resulting strategies and indicators refer to the basic components of media literacy and the goals and expectations that have been addressed and discussed by scholars in various research. Is; Therefore, in naming these strategies as a functional road map of Iranian political elites, the title of life in measuring media literacy has been used, Media literacy is a means of living in a new ecosystem where today's political elites are engaged in providing political and social activities at the community level. One of the strategies of the upcoming research is "bio-individual strategy" . This strategy deals more with the media literacy of political elites based on analytical understanding . Analytical understanding is one of the basic components in media literacy , which lead to content production, and finally, through content production, functional and intellectual distinction in media literate elites. "Bio-organizational strategy" is one of the results of acquiring media literacy in the political elites, which mostly refers to the organization, formulation, guidance, and management of media flows and public opinion under the political goals of the country's political elites. "Bio-communication strategy" is one of the most important manifestations of media literacy in political elites. The nature of the extensive communication of politicians in the media environment and the resulting products are included in this strategy. The strategy of "social life" is another important strategy in the study of media literacy of political elites. This strategy looks at different political and social aspects, their roles and functions social and political activities .
To increase the media literacy of political elites in four strategies:
1- personal life strategy, 2- organizational life strategy, 3- communication life strategy, and 4- life strategy, the following measures are necessary:
Ability Use From Technology Day Including Computer To Processing And Production Information;
Ability conclusion , At item Relationships Ali And disabled, between Reports , media And reaction General;
Ability diagnose the effect of distortion, stereotyping, Advertising, And Violence At The media visual;
Ability diagnosis interpretation And To Existence to bring Pictures visual;
Ability Consumption critical And No passive From media;
Ability to analyze social, political, And Economic The media
Keywords: media literacy, social media, political elites.
Ability diagnose the effect of distortion, stereotyping, Advertising, And Violence At The media visual;
Ability diagnosis interpretation And To Existence to bring Pictures visual;
Ability Consumption critical And No passive From media;
Ability to analyze social, political, And Economic The media
Keywords: media literacy, social media, political elites.
Mohammad Khezri Moghaddam; Ali Asghar Kia; Mohsen Masoudian
Abstract
With the advancement of technology and the expansion of the use of the Internet, social networks have become one of the most important means of communication and information exchange in the modern world. These platforms, including Facebook, Twitter, Instagram and YouTube as global networks and Rubika, ...
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With the advancement of technology and the expansion of the use of the Internet, social networks have become one of the most important means of communication and information exchange in the modern world. These platforms, including Facebook, Twitter, Instagram and YouTube as global networks and Rubika, Eita and Aparat as Iranian networks, have a special place in daily life and have become a place to communicate with others, share experiences and publish various contents. This research identifies the factors that are effective in the viral spread of content in social networks. Factors such as content value, algorithm intelligence, interaction and user preferences play an important role in this process. In the fifth chapter, a special emphasis has been placed on the irreplaceable role of algorithms and quality content as the source of any viral content. Content production does not necessarily have to be expensive; Rather, it is enough that it is liked by users so that the algorithms try to increase the consumption of users in order to make it viral.In the end, the process of content becoming viral is likened to the flight of a bird, one wing of which is quality content and the other wing is the power of the algorithm. The conditions of the society are also like the weather conditions that can affect the flight. By conducting in-depth interviews with 12 experts and using external and internal sources, this research has investigated and provided solutions for producers and users of social networks.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
)
