Document Type : Research Paper

Authors

• Razieh Alborz ¹
• Rahman Saeedi ²
• hossein afkhami ³

¹ MA in Communication Sciences, Allameh Tabataba'i University

² Academic member of Allameh Tabataba'i University

³ ATU

Abstract

The current research attempts to investigate the place of electronic public relations in 22 regions of Tehran Municipality. Survey method was used to study variables such as computer literacy, teaching electronic public relations, level of using electronic public relations, etc. and questionnaires were used for data collection. Cronbach’s alpha coefficient of 0.88 was used to determine research reliability. Research population included all the official and contract managers and employees of public relation units who were serving during the second half of 1394 (2015) and the first half of 1395 (2016) in the 22 regions of Tehran Municipality. It is noteworthy that census method was used in this study. SPSS Version 20 was used for data analysis. Tables of frequency distribution were used for data descriptions in descriptive statistics section and chi-square and D. Summers’s correlation coefficient were used in inferential statistics proportionate with the level of data assessment.
Research findings showed that considering the studies carried out on the indices of computer literacy, teaching electronic public relations, the attitude of managers and specialists regarding the electronic public relations and the level of using electronic public relations technology (electronic mail, electronic newsletter, SMS and Multimedia systems, forums, electronic surveys, telegram) electronic public relations are being properly used public relations units of the 22 regions of Tehran Municipality.

Keywords

• e-PR (Electronic Public Relations
• Tehran Municipality
• 22 regions
• Survey

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