Document Type : Research Paper
Authors
1 Student of Communication Sciences Faculty of Communication Sciences, Allameh Tabataba'i University, Tehran, Iran.
2 Professor, Faculty of Communication Sciences, Allameh Tabataba'i University, Tehran, Iran.
Abstract
The main goal of this study is to explore factors associated with youth Zahedani Farsi language programs. Here's target audience of young people in Zahedan city that has been considered as a population which can be considered as the best investment any media and target groups. The sample size is 390 to choose from sampling, blending is used .
That is, using multistage quota, population or sample size and questionnaire data were collected and analyzed. The theoretical framework of this research uses and gratifications theory based on the needs and interests, and different motivations often attempt to use their satellite. That's why the idea of \ "use and satisfaction \" In this study seems necessary.
They are there to satellite programs. A significant relationship between the knowledge of the audience with the tendencies of satellite programs there. On the other hand a significant relationship between age, socio-economic status, gender, and religion does not exist.
Keywords
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