Document Type : Research Paper
Authors
1 Assistant Professor, Department of Business Management, Payame Noor University, Tehran, Iran.
2 PhD Student in Business Administration, Islamic Azad University, Ajabshir Branch, East Azerbaijan, Iran.
3 Assistant Professor, Department of Public Administration, Islamic Azad University, Mamqan Branch, East Azerbaijan, Iran.
Abstract
On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do marketing research for empowering activity which include recognizing needs, customers interest and advertising times &methods.
Purpose of the research is diagnosis of need, creating needs technique, costumer’s interests, finding the correct time for advertising in social media and finding appropriate technique in social media. Methods at this research is measured by quality and its strategy to a analysis the theme.53 codes of the page ,group, networks admin , interview , researches , and coordinating observation .it contains 7 main theme and 20 supporting theme too.
For stability and validity we use reliability abilities, accessibility and generality. In this abstract , 7 main themes , views , quality , number of views , views number, comments ,celebrities and bloggers and calling for tittle of marketing investigations in social media are observed.
Keywords
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