Document Type : Research Paper

Authors

1 Department of Media Management, Faculty of Management, University of Tehran, Tehran, Iran

2 Assistant Professor, Department of Media Management, University of Tehran, Tehran, Iran

3 Associate Professor, University of Tehran, Tehran, Iran

Abstract

In today's age where competition and the challenge of survival have become so important to all organizations, social media news channels are no exception; As we can see, failed news channels are quickly depleted and deleted. In such a situation, having a reputation and maintaining it and optimizing the channel credibility is one of the most essential tools to promote the activity of news media in messaging networks. The present study uses an interpretive approach and a qualitative method to provide a model of the media reputation of news messaging channels. The strategy of this research is the data theory of the foundation based on the Glaser approach and the method of data analysis is also based on the Glaser coding steps. The study population is managers and experts active in the field of cyberspace and news media. In this regard, in-depth interviews with 11 managers and experts who have sufficient knowledge and understanding of social media, especially the field of news in cyberspace and messengers. done. In order to provide a model according to the results of interviews and analyzes, the family of six thirty Glaser was used. The result of the research, finally, 7 categories including the central category of "professional and committed management", the categories of "ethical requirements", "professional characteristics of news", "interactive environment", "competitive environment", "infrastructure and accessibility of messengers" and finally, " The media reputation of the news messengers' channel has also been a consequence.

Keywords

 
Asnafi, Amir Reza; Moradi, Shima.; Dokhtesmati, Mohadeseh.; and Pakdaman Naeini, Maryam. (2017). "Using Mobile-Based Social Networks by Iranian Libraries: The Case of Telegram Messenger" (2017). Library Philosophy and Practice (e-journal). 1539.
Barnidge, Matthew. (2015). “The role of news in promoting political disagreement on social media”, Computers in Human Behavior 52 (2015) 211–218
 Bednarek, Monika (2016). " Investigating evaluation and news values in news items that are shared through social media", Corpora 2016, 11 (2): 227–257
 Baybars-Hawks, Banu & Samast, Orhan. (2013),“New Challenges, New Opportunities: Interdisciplinary, Perspectives on Reputation Management”. Reputation Management Institute of Turkey.
 Bogaerd, Mathel Van den., Aerts, Walter. (2015). ” Does media reputation affect properties of accounts payable?”. European Management Journal 33 (2015) 19–29
 Chung, Myojung. (2017). “Not just numbers: The role of social media metrics in online news Evaluations”, Computers in Human Behavior 75 (2017) 949-957
 Figeac, Julien, Chaulet, Johann. (2018). “Video-ethnography of social media apps’ connection cues in public settings”. Mobile Media & Communication 1–21
 Floreddu, Paola Barbara, Cabiddu, Ferancesca., Evaristo, Roberto. (2014). “Inside your social media ring: How to optimize online corporate reputation”, Business horizons. Amsterdam: Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 57.2014, 6, p. 737-745.
 Fombrun, Charles J. and Rindova, Violina. (1996). “Who's Tops And Who Decides? The Social Construction of Corporate Reputations”, New York University, Stern School of Business, Working Paper.
 Fombrun, Charles J & Pan, Matthew. (2006).“Corporate reputations in China: How do consumers feel about companies”?, Corporate Reputation Review, Vol. 9, No. (3).
 Heath, Helen. & Cowley, Sarah. (2004). “Developing a grounded theory approach: A comparison of Glaser and Strauss”. International Journal of Nursing Studies, 41(2): 141–150.
Keiser, Amelia. (2018). ”Social Media Reputation Management: What You Need To Know”. https://brandyourself.com/blog/fixing-negative-results/social-media-reputation-management-what-you-need-to-know/. Published on May 1, 2017
 Kelly, Nichol. (2010). "4 Ways to Measure Social Media and Its Impact on Your Brand". https://www.socialmediaexaminer.com, June 15, 2010
 Lincoln, Yvonna S., & Guba, Egon G. (1985). “Naturalistic Inquiry”. Sage Publication, London, England.
Lloyd, Janine. (2017). “Whose responsibility is Reputation Management?”.http://prexpert.co.za/2017/12/05/responsible-company-reputation/. Dec 5, 2017
 Mediani, Henny Suzana. (2017). “An Introduction to Classical Grounded Theory”. November 06, 2017. Available at: https://symbiosisonlinepublishing.com/nursing-healthcare/nursing-health-care35.pdf
 Malik Gulzar.; McKenna, Liza. & Griffiths, Debra. (2016). “How do Nurse Academics Value and Engage with Evidence-Based Practice Aacross Australia: Findings from a Grounded Theory Study”. Nurse Education Today, 41, Pp. 54-59.
 Orihuela, Jose Luis. (2017). “The 10 new paradigms of communication in the digital age”, Nov 6, 2017 https://medium.com/@jlori/the-10-new-paradigms-of-communication-in-the-digital-age-7b7cc9cb4bfb
Ott, Larissa., Theunissen, Petra. (2015). “Reputations at risk: Engagement during social media crises”, Public Relations Review 41 (2015) 97–102
 Reusken, Harold. (2015),"Social media has a growing impact on the news", http://ing.com/sming15, 8 October 2015
 Raithel, Sascha., & Schwaiger, Manfred. (2015). “The effects of corporate reputation perceptions of the general public on shareholder value”. Strategic Management Journal, 36(6), 945-956.
 Schreiber, Elliot S. (2011), “Reputation”, https://instituteforpr.org/reputation.
 Telegram, (2015). “Channels: Broadcasting Done Right,” Telegram, 22 September 2015, https://telegram.org/blog/channels
 Thulin, Eva. (2017).” Always on My Mind: How Smartphones are Transforming Social Contact among Young Swedes”. Sage Publications and YOUNG Editorial Group, 26(5) 1–19
 Weeks, Brian E. and Holbert, R Lance. (2013). “Predicting dissemination of news content in social media: A focus on reception, friending and partisanship”, Journalism and Mass Communication Quarterly 90 (2), 212–32.
York, Alex. (2016). “The 5-Step Social Media & Online Reputation Management Plan”. https://sproutsocial.com/insights/social-media-reputation-management/. Published on November 09, 2016
 Zhang, Kunpeng., Downey, Doug., Chen, Zhenzhang., Xie, Yusheng., Cheng, Yu., Agrawal, Ankit., Liao, Wei-Keng., Choudhary, Alok. (2013). "A probabilistic graphical model for brand reputation assessment in social networks", The international conference on Advances in Social Network Analysis and Mining, 223-23