Document Type : Research Paper
Authors
1 I am master social communication scince from tehran , ardabil . university scince and research
2 Associate Professor of Educational Sciences,University of Mohaghegh Ardabili
Abstract
Media literacy is a set of learnable skills that refers to the ability to access, analyze, critique and create a variety of media messages and is an essential skill in today's world. The aim of this study was to evaluate the level of critical media literacy based on the model of Elizabeth Tamen . This research is applied in terms of purpose and research and analytical in terms of research method. The statistical population of the study consists of all employees of Ardabil city offices in 1400, the volume of which according to the statistics of the Management and Planning Organization of the province and the statistical yearbook of 1399 is equal to 10,000 people. To determine the sample size using Morgan table, 285 people were selected by multi-stage cluster sampling method and data collection method was performed using Tamen standard questionnaire (1995). The results of research and data analysis using SPSS26 software show that there is no significant relationship between demographic variables (gender, marital status, income, age, level of education) with the level of critical media literacy. Also, the results of inferential findings showed that the level of critical media literacy, taking into account the variables of consumption regime, recognizing the characteristics of the message and criticizing the message among the respondents to the questionnaire is greater than 05% (1.000) and the average media literacy In the statistical population of the present study is less than desirable.
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