Document Type : Research Paper
Authors
1 PhD Student in Public Administration, Semnan Branch, Islamic Azad University, Semnan Branch, Semnan, Iran
2 Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran.
3 Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran
Abstract
The present study is written with a new look at the design of an applied model in the field of social media with a focus on the turning point in human resources. The research approach is to use a hybrid model and validate it in model design. The research was conducted in three phases. The meta-combined approach in identifying indicators of social media evolution in human resources has led to the identification of 98 research-related studies from 1975 to 2021 and 34 indicators. In the screening phase, the researcher with the fuzzy Delphi approach and the opinions of experts considered 9 indicators necessary in designing the model of social media transformation in human resources. In this phase, the researcher has designed the research model using a structural-interpretive modeling approach. Privacy, interactive media and trust building indicators were identified as the cornerstone of the model and the most effective indicators. Indicators of digital transformation, social participation and generational communication are also included in the MICMAC analysis in the interface area. Finally, in the third phase, the researcher has identified a deep gap between the current and the desired situation using the importance-performance approach. The results of the study also identified four distinct periods in the evolution of social media in human resources.
Keywords
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