The impact of New Media on Social Cohesion in the Less Privileged Areas of Tehran (Case of Study: WhatsApp)

mehdi bigdeloo

Volume 9, Issue 35 , October 2023, Pages 36-1

https://doi.org/10.22054/nms.2022.69020.1427

Abstract
  Abstract The development of new media, particularly interactive social networks, has been one of the most significant digital phenomena over the past few decades both in Iran and globally. The media, via its emphasis on user participation in social relationships, has brought about considerable changes ...  Read More

Common templates and types of gossip discourse in cyberspace

reza kamari; Abbas Assadi; Amir Hesam Eshaghi

Volume 9, Issue 35 , October 2023, Pages 76-37

https://doi.org/10.22054/nms.2024.69343.1449

Abstract
  Social networks, more commonly known as mobile platforms, provide an informal but pervasive means for the creation and circulation of significant rumors and disinformation. These acts can have profoundly negative effects on individuals and society at large, making them a highly problematic issue. Underlying ...  Read More

Understanding the Views of Tehran’s People on Celebrities in the Era of Virtual Media

ahmad pakzad; noureddin razavizadeh; Mohammad reza Kolahi

Volume 9, Issue 35 , October 2023, Pages 132-77

https://doi.org/10.22054/nms.2024.72484.1535

Abstract
  Our age is the age of fame and celebrities are an inescapable aspect of our daily lives. Considering the high influence and popularity that celebrities have among the new generation, their activity is considered a serious challenge in Iranian society in recent years. The present research seeks to understand ...  Read More

The Impact of Web-Based Learning Technologies on Constructs of Davis' Technology Acceptance Model

Mohammad Ahmadi Deh Qutbaddini; Mohammad Sharafi; Akbar Jadidi Mohammad Abadi

Volume 9, Issue 35 , October 2023, Pages 160-125

https://doi.org/10.22054/nms.2024.68618.1414

Abstract
  AbstractProblem StatementResearch on the acceptance of technology by users often focuses on identifying the factors that effectively influence the user's intent or actual usage of technology. Among the educational users of technology, we can mention teachers and learners. Understanding the factors that ...  Read More

The areas of social media marketing adoption and its impact on the performance of small and medium-sized enterprises (SME)

fatemeh masoomi; hassan biabani; maliheh syavooshi

Volume 9, Issue 35 , October 2023, Pages 196-161

https://doi.org/10.22054/nms.2024.74787.1596

Abstract
  AbstractWith the rise of the internet and its potential for global connectivity, small and medium-sized enterprises increasingly utilize digital marketing approaches, most notably social media marketing. This paper is a literature review that examines the influence of multiple factors such as company-specific ...  Read More

Designing a Model for the Transformation of Social Media in Human Resources

Masoumeh Babaei; Abolfazl Danaei; Farshad Faezi Razi

Volume 9, Issue 35 , October 2023, Pages 232-197

https://doi.org/10.22054/nms.2024.67846.1391

Abstract
  AbstractThe present study is written with a new look at the design of an applied model in the field of social media with a focus on the turning point in human resources. The research approach is to use a hybrid model and validate it in model design. The research was conducted in three phases. The meta-combined ...  Read More

Twitter Diplomacy: Comparison of the Performance of the Chinese Ambassador Account in Tehran and the Persian Account of the US State Department in the Field of Networking

Mohammad Hasan Sheikholeslami; Davood Rezapour

Volume 9, Issue 35 , October 2023, Pages 276-241

https://doi.org/10.22054/nms.2022.59298.1159

Abstract
  AbstractWith the spread of communication technologies in recent years and their growing influence on everyday life, social networks have grown to play a vital role, especially in public diplomacy and cyber diplomacy. Among these networks, Twitter has emerged as a pivotal platform, featuring its own unique ...  Read More

Corpus-based Discourse Analysis of the "Coronavirus News" in Some Online News Media of Iran

Atoosa Rotambeik Tafreshi

Volume 9, Issue 35 , October 2023, Pages 317-277

https://doi.org/10.22054/nms.2022.61167.1214

Abstract
  Abstract Since the emergence of Covid-19, the globe has faced various challenges concerning health, financial, social, and even political problems. These issues have been noticed and reflected in news media, which holds the potential to sway public opinion in myriad ways. This interdisciplinary research ...  Read More

Examining the Agency of Journalists and News Media in Shaping the Narrative on the Coronavirus Crisis in Iran

Mehdi Latifi Shirejini; Mahmoud Afrouz

Volume 9, Issue 35 , October 2023, Pages 347-319

https://doi.org/10.22054/nms.2022.55222.1044

Abstract
  AbstractThe Coronavirus emerged in China in late 2019, and its spread has significantly disrupted social, economic, and political situations on a global scale. This phenomenon presented institutions, organizations, and governments with a significant political opportunity, and the media served as one ...  Read More

COVID-19 on Iranian Twitter and Instagram: Discourse Analysis of Users’ Generated Content During the COVID-19 Pandemic

Hossein Kermani; Amirali Tafreshi; Amir Mohammad Ghodsi; Alireza Bayat Makou; Ali Atash Zar

Volume 9, Issue 35 , October 2023, Pages 396-349

https://doi.org/10.22054/nms.2022.57484.1103

Abstract
  Introduction:The present study delves into the repercussions of the COVID-19 pandemic on human life and social interactions, with a particular focus on Iran. The pandemic has substantially impacted various facets of human life, resulting in diminishing physical presence in the public sphere to avoid ...  Read More

Studying How Parents Mediate When Facing the Media Environment

fariba seyedan; fatemeh Angoraj Taghavi

Volume 9, Issue 35 , October 2023, Pages 444-397

https://doi.org/10.22054/nms.2023.68169.1399

Abstract
  Abstract New media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new opportunities for joint activities, has had tremendous effects on the relationships ...  Read More

An Analysis of Professional Athletes' Lived Experiences in the Instagram Social Network

farid ganji; sardar mohamadi

Volume 9, Issue 35 , October 2023, Pages 473-445

https://doi.org/10.22054/nms.2022.43034.752

Abstract
  AbstractIn the last few years, the use of the Internet has been predominantly the utilization of social media networks. A social media network is a digital platform that enables users to connect, share information and collaborate with each other. Social media applications, accessible through smartphones, ...  Read More

The Role of Virtual Social Networks in the Relationships of Couples Referring to the Family Court

farid ahmadrad; MOHSEN jadidi; Mohammad Bagher SaberiZafarghandi; Samaneh Sadat Sarkeshikian

Volume 9, Issue 35 , October 2023, Pages 510-475

https://doi.org/10.22054/nms.2023.68821.1419

Abstract
  Information and commun Virtual social networks have become the most similar to human society with the process of information explosion that they have undertaken and have become an important and influencing factor in couples' relationships. The aim of the present study was to identify the role of virtual ...  Read More