The De-westernizing of cinema; re-thinking in thinking, theorizing, and non-western film making methods

Document Type : Research Paper

Authors
Seyyed Emad Hosseini 1
Seyyed Emad Hosseini 2
marzieh piravi vanak 3
sanaa shayan 4
1 Ph.D. Student of Art research, Art University of Isfahan, Iran
2 Faculty of Cinema and Theater, University of Art, Tehran, Iran
3 Assistant Professor, Faculty of Art Research, Art University of Isfahan, Iran
4 MSc in Social Communication Science, Allameh Tabataba'i University, Thehran, Iran
10.22054/nms.2018.25182.308
Abstract
Many scholars believed that the current cinema studies has reduced to a simplistic cultural critique. But at now we have a great legacy of the works in the cultural and cinematic studies outside of the western main tendency , without have attracted any necessary and appropriateattention towards their nature and identity. This unfair neglecting mentioned above reminded to us the necessity for renewed focus and attention thecurrent cinematic resistance flows against the western mainstream. In the recent years, the de-westernizing of film studies approach as a novel method for standing towards the western cinematic hegemony, have taken into consideration from many of the world cinematic theorists and thinkers. The De-westernizing approach nowise means the complete denial, negation and rejection of the western cinematic`s forms, genres, products, thought, critics or even the ideological aspects of them, but simultaneously with respecting and regards to the values of the classic cinema studies(of the west), warns to the need of moving beyond the west mainstream and refused from the prevalent and common dichotomy of West/Other This article that is based on analytical-descriptive method and was conducted by using of library resources, seeking to illustrated how the de-westernizing approach as a new and novel method defined its targeting and purpose as the decentralization from the west, and not excommunication of the west or relocation of the central signifiers and the focuses.
Keywords
cinema
media literacy
west
de-westernizing of film studies
decentralization
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New Media Studies
Volume 4, Issue 14
Summer 2018
Pages 111-148