Hossein Motahhari Nejad; Mohadeseh Ghasemi Nejad
Abstract
The use of internet in all areas, is increasing. Students are among the main users of the Internet. The aim of this study was to evaluate the impact of internet parenting styles on the actual use of the Internet by students at home. For this purpose, 300 parents of ninth grade students were selected ...
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The use of internet in all areas, is increasing. Students are among the main users of the Internet. The aim of this study was to evaluate the impact of internet parenting styles on the actual use of the Internet by students at home. For this purpose, 300 parents of ninth grade students were selected using cluster sampling. They responded to a questionnaire consisting of parents and children characteristics, use of the internet, and internet parenting styles with two dimensions: parental control and parental warmth. The results showed that the majority of families have access to the Internet at home (78%) and the authoritative parenting style was dominant (43.7%). Parents’ access to the internet at home is related to their age and education. As well as parenting styles influenced by gender, age, education, experience and attitude of the parents. Internet parenting styles also affect students’ internet usage. The highest child usage level is perceived when parents adopt a permissive parenting style and the lowest level is observed when parents adopt an authoritarian parenting style. Education, control, experience and gender of parents predict internet usage of students at home (R2= .21). Finally, it was concluded that internet parenting styles is a new factor to explain and predict the acceptance and use of the Internet by students.
monir roozbehani; Bagher sarokhani; sattar parvin
Abstract
Difference and variety are phenomena that have existed since the formation of human societies. In such a situation, Tolerance makes it possible for different individuals and groups to coexist. On the other hand, mass media can exacerbate development and social solidarity by consolidating and deepening ...
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Difference and variety are phenomena that have existed since the formation of human societies. In such a situation, Tolerance makes it possible for different individuals and groups to coexist. On the other hand, mass media can exacerbate development and social solidarity by consolidating and deepening religious, national, cultural and historical links. Therefore, considering the widespread use of virtual social networks, and considering that today, different ethnic groups and groups, regardless of geographical boundaries and physical distances, have been able to connect and expand increasingly diverse communications , this research it tries to explain the interplay of new media and ethnic tolerance among the citizens of Tehran.The findings suggest that independent variables, each independently affect the dependent variable of the research, and in spite of the presence of numerous and diverse ethnic groups, the media can, by creating consensus among different groups, as an important factor in maintaining the dignity of individuals Have an effective role in achieving national unity.
ali ahmadi; Mohsen Asgarzadeh; Somayeh Shir mohamadi
Abstract
The present study aimed to investigate the methods of commemorating the deceased in cyberspace and how users express their feelings about the deceased, and analyzed the comments of users on the Instagram pages of the deceased Covid 19 or their families. The content analysis of users' comments on Instagram ...
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The present study aimed to investigate the methods of commemorating the deceased in cyberspace and how users express their feelings about the deceased, and analyzed the comments of users on the Instagram pages of the deceased Covid 19 or their families. The content analysis of users' comments on Instagram pages was extracted by extracting six comprehensive themes of "expressing disbelief and denial", "expressing grief to the present study" with the aim of examining the ways of commemorating the deceased in cyberspace and how users express feelings about the deceased. For this purpose, user comments on the Instagram pages of the deceased of the epidemic of Covid 19 were examined by content analysis method. Content analysis of users' comments on Instagram pages to extract six comprehensive themes: "Expressing disbelief and denial", "Expressing grief due to the lack of conditions for the last farewell", "Expressing empathy", "Mythizing the deceased", "Feeling unhappy about the present "Being away from the family of the deceased due to fear of getting sick" and "the role of cyberspace in forgetting death" led to. According to the research findings, Instagram users in online memorials often express grief, condolences and condolences to the survivors of the deceased and express feelings about the deceased, which are expressed in tears and sighs using related emojis. This study shows that using social networks, users' communication with the deceased will continue in one-way manner.
Golnessa Galyani-Moghaddam; Mitra Samiei; Maryam Kamali-Sarvestani
Abstract
The present research study endeavors to define the role of social media in the scientific communication of faculty members at Allameh Tabatabai University. It uses an analytical survey method. To collect the necessary data, a questionnaire was developed in accordance with Kietzmanns social media ...
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The present research study endeavors to define the role of social media in the scientific communication of faculty members at Allameh Tabatabai University. It uses an analytical survey method. To collect the necessary data, a questionnaire was developed in accordance with Kietzmanns social media model and Zuccala’s invisible college concept as applied to scientific communication. The Cronbach alpha coefficient was used to verify the validity of the questionnaire; its value was 0.91. The statistical population was 460 members of the university’s academic staff. From this population, 150 people were randomly selected. SPSS software was used for data analysis. The results showed that the social medium preferred by faculty members was Google Scholar. An analysis of relationships showed that faculty members interacted mostly with other specialists in the country, while they also followed other colleagues and specialists via social media. The formation of groups occurred mostly within the university. Regarding dialogue and conversation, e-mail was the most popular medium in communication. Faculty members were honest in their use of social media in their communication. Finally, trust, identity, and information sharing were found to be at a medium level in communication through social media.
Mostafa Mohammadi; shokoufeh asadi
Abstract
Social networks have provided a convenient platform for communication between users due to their ease of use and they have infiltrated people's social life with great speed. The purpose of this study is to investigate the factors affecting the sharing of travel experiences in social networks, which are ...
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Social networks have provided a convenient platform for communication between users due to their ease of use and they have infiltrated people's social life with great speed. The purpose of this study is to investigate the factors affecting the sharing of travel experiences in social networks, which are classified into two categories of facilitators and deterrents. Perceived pleasure, altruism, and self-fulfillment variables as facilitators, and personal variables, relationships, security reasons, and privacy were examined as deterrents. The present research is applied in terms of purpose and descriptive and correlational in terms of data collection. The statistical population of the study included tourists and visitors to the tourist destination of Babolsar city. The statistical sample was calculated based on Cochran's formula of 384 people. Simple random sampling method was used to select the sample. Data were collected through the distribution of a questionnaire. Data analysis was performed using SPSS24 and SmartPLS2 software packages. Findings indicate the importance of the effect of deterrents and facilitators on sharing travel experiences on social networks and the results encourage tourism and marketing activists to become aware of the power of user-generated content through social media.
Amir Abdolreza Sepanjy; parham shoja
Abstract
Two factors of human resources and the creating of knowledge, has caused Iran to be among the countries producing animated movies, regardless of political and economic constraints; But after half a century since the production of the first animated movies in Iran, the prevailing view of this new technology ...
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Two factors of human resources and the creating of knowledge, has caused Iran to be among the countries producing animated movies, regardless of political and economic constraints; But after half a century since the production of the first animated movies in Iran, the prevailing view of this new technology is merely a hobby. The purpose of this study is to provide a structural model in 9 areas of decentralization, formalization, specialization, strategy, environmental conditions, technology, size, control and knowledge management for animation movie production companies. The method of the present research is qualitative and grounded theory. For this purpose, in order to collect information, the technique of in-depth interviews with professors, managers and experts in the field of animation movies was used. Finally, using the grounded theory method, 11 categories of structural focus, collective thinking, lack of rules, 5-step production process, ability assessment Income management, content affected by political, economic and cultural conditions, hardware, ability quality, visual quality and knowledge management were found to affect the structural pattern of knowledge-based companies producing animated movies. As a result of this research, based on 11 categories discovered, structure design in 9 organizational departments as well as a 6-stage model in the production process (ordering, pre-production, distribution, production, post-production and distribution) considering knowledge management and training for Knowledge-based companies have produced animated movies.
Arash Beidollahkhani; Yaser Kahrazeh
Abstract
In the age of mediatization of politics , the entertainment industry can easily produce content and hero for political environments. The current president of the United States, Donald Trump more than any electoral campaign owes media, movies, television shows, entertainment programs, and etc. This was ...
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In the age of mediatization of politics , the entertainment industry can easily produce content and hero for political environments. The current president of the United States, Donald Trump more than any electoral campaign owes media, movies, television shows, entertainment programs, and etc. This was a major reason of the success of Trump in the US presidential election. Therefore today, Tramp is mentioned as a celebrity politician or political superstar. The main focus of the present research is the conceptualization of celebrity politics and celebrities politicians by using the Donald Trump phenomenon. This paper examines the typology of the celebrity politics and celebrities politician by analyzing of coming of Tramp at the White House through analytical-descriptive methodology. The main question of this paper is Can Donald Trump be considered as a celebrity politician, regarding his electoral and political performance? The paper responds positively to this question and emphasizes that phenomenon of Donald Trump is a form of celebrity politician who, using media leverage, performance style and audience reception in a post-democratic environment for access presidential position and he has already managed to achieve the presidency of the world's most powerful country.
Mohammadagha Delavarpour; Ahmad Aramdahaneh; sara Nikmanesh
Abstract
In recent years, smartphones addiction has become a relatively common phenomenon among adolescent users. The objective of this study was to investigate the role of smartphone addiction in the mental health of adolescent girls and boys. This study was performed by a causal-comparative research method. ...
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In recent years, smartphones addiction has become a relatively common phenomenon among adolescent users. The objective of this study was to investigate the role of smartphone addiction in the mental health of adolescent girls and boys. This study was performed by a causal-comparative research method. The statistical population of this study was all second-grade high school students in the Mahdishahr city of Semnan. In this study, 211 students, were selected by cluster sampling from the research population. The measurement tool included the smartphone addiction inventory-short form (SPAI-SF). This tool was used to screen addicted people from non-addicts. The subjects' mental health level was assessed using the General Health Questionnaire (G.H.Q). Data were analyzed using factorial MANOVA. The results indicated non-significance of interactive effect and significance of the main effects of two variables of smartphone addiction and gender on student mental health. The general score of mental health and physical symptoms, anxiety, and depression was lower among smartphone-addicted students than that of normal students. It was also found that the general score of mental health and physical symptoms and anxiety of female students was lower than that of male students. This result shows the harmful effects of smartphone addiction on reducing the physical and psychological health of adolescent users. Therefore, taking action to prevent smartphone addiction can prevent further physical and psychological harm to users.
roghieh sadeghzadeh; hasan ahadi; fariborz Dortaj; golamreza Manshaee
Abstract
The present study aimed to investigate the relationships between social anxiety, perceived social support, feeling of loneliness, and self-regulation with dependence on virtual social networks in order to develop a structural model for students.514 high school students were selected as the samples from ...
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The present study aimed to investigate the relationships between social anxiety, perceived social support, feeling of loneliness, and self-regulation with dependence on virtual social networks in order to develop a structural model for students.514 high school students were selected as the samples from four districts of northern and southern Tehran by cluster sampling method. Students responded to the social anxiety (Puklek, 2004), perceived social support (Zimet et al, 1988), and loneliness (Russell, 1996) questionnaires as well as the researcher-made questionnaire of dependence on social networks, and self-regulation questionnaire (Brown, Miller, and Lewandowski, 1999).Research data was analyzed using structural equation modeling (SEM). The results indicated that the model had a good fit. In direct effects, there was a significant relationship between social anxiety, perceived social support and self- regulation, but in indirect effects, only the loneliness variable had a significant relationship with mediation of self-regulation. Therefore, it can be concluded that the four predictor variables had influence on social network dependency. This issue indicates their special importance.
Shahin Mozaffari; Morteza Shafiee; Hamid Mahmoodian Ata Abadi
Abstract
Introduction
Television and satellite channels, in addition to other forms of social media, have facilitated the rapid and widespread transmission of foreign lifestyles, social relationships, culture, art, beliefs, and values to Iranian society. As a result, satellite networks with their diverse ...
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Introduction
Television and satellite channels, in addition to other forms of social media, have facilitated the rapid and widespread transmission of foreign lifestyles, social relationships, culture, art, beliefs, and values to Iranian society. As a result, satellite networks with their diverse capabilities have become capable of affecting all aspects of human life, particularly altering the daily lives and lifestyle choices of people from all sectors of society, particularly the youth. Thus, the aim of this study is to evaluate the effectiveness of Persian-language satellite networks in shaping the lifestyles of young people and from the perspective of Bourdieu's indicators by means of the data envelopment analysis model.
Materials and Methods
The research method employed is case-driven and context-specific. In order to implement the model, a library study was initially conducted to evaluate the impact of TV and satellite networks on youth lifestyles according to Bourdieu's perspective. Based on the opinions of experts in the field, the input and output indices of the study were determined. To account for the non-deterministic nature of many indices, the Rough DEA model was used, which converts non-deterministic variables to intervals using the "α" level and results in an interval data envelopment analysis model. Using the MRA ranking method, the efficient intervals were ranked and compared. Then the efficiency of each evaluated network was determined through a sensitivity analysis performed at different "α" levels. Finally, each of the networks was ranked.
Discussion and Results
Based on the data collected and analyzed, the "Man o To" network was found to have the greatest influence on the lifestyles of young people. The "Persian BBC" network ranked second, followed by the "Nasim network" in third place, and finally, the "GEM" network placed last. These results suggest that there are significant differences in the impact of satellite networks on the lifestyles of young people, and that the "Man o To" network has been the most effective at shaping the lifestyle choices of this demographic.
Conclusions
Based on the research findings, it is recommended that the administrators of domestic Persian-language satellite media produce high-quality and appealing content in the fields of information, news, entertainment, and educational programming. This strategy will help boost the lifestyle indicators among the youth. Additionally, it is suggested that individuals with greater social capital and trust consume media resources from these aforementioned fields.
Morteza Movaghar; Zahra Kazemi Saraskanrood
Abstract
Objectives: Influencer marketing refers to the engagement of influential users who have the credibility, following, and motivation to spread positive word-of-mouth advertising on blogs and social media and is a key component of digital marketing strategies for businesses. Through their posts on social ...
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Objectives: Influencer marketing refers to the engagement of influential users who have the credibility, following, and motivation to spread positive word-of-mouth advertising on blogs and social media and is a key component of digital marketing strategies for businesses. Through their posts on social networks, influencers are online opinion leaders who influence the behavior and decision-making process of the masses. Their followers feel close to them because they believe they know a lot about them and are in touch with them. This proximity allows influencers to influence others. Influencers gain a large following, in particular, because they have specific knowledge/skills. Influencers have significant groups of followers and act as experts in their content. The term "social media influencers" refers to those users who have the potential to create interaction, dialogue and/or sell products/services with the target audience. An influencer can be anyone, from a fashion blogger on Instagram to a wedding photographer on Pinterest, to a cyber security expert tweeting on Twitter. Influencers create identities by communicating personal experiences that combine photos, videos, and activities. Similarly, it should be noted that followers actively participate in the construction and legitimization of influencers' identities because they follow them, interact with them, defend and support them. According to the mentioned research results, although businesses have recognized the value of attracting influencers as a distinct marketing communication tool, the insight on how to select and participate with these influencers and integrate the campaign into their marketing communication program is still limited. In recent years, academic research on influencer marketing has been growing rapidly, and in the past decade, significant efforts have been made to improve knowledge about influencer marketing, but little attention has been paid to systematizing and synthesizing the current body of knowledge. In order to fill this gap, this article aims to conduct a comprehensive and systematic review of the literature and review the current status of influencer marketing research. The current research tries to answer the question that what are the determinants of marketing value creation through influential people for businesses and how are they prioritized? The purpose of this research is to identify the determining components of the value of influencer marketing for businesses.Methods: This study was done with a qualitative approach and the method of thematic analysis of past studies. Before presenting the results of foreign and domestic studies in the field of the studied concept, i.e. "Influencer marketing", to identify the current trend and status of this issue, the results of the bibliometric analysis are presented in a scientific and research way. Bibliometric analysis enables a detailed understanding of the body of knowledge and its various aspects such as joint citations, co-occurrence, etc. It also helps to describe the data in the form of major contributions between authors and countries, the most cited countries, the most prolific authors, and the most influential journals in the field of study are identified.Results Based on the results, since 2008, the writing of articles in the field of "Influencer marketing" has been started, and until 2016, only one article has been published in this field every year, and since 2016, this issue has gradually received the attention of researchers. and the trend of publishing articles has increased. The review of research literature in the field of "Influencer marketing" has been mainly focused on the fields of business and management and then social sciences. Theme analysis is one of the appropriate analytical methods in qualitative research. Thematic analysis can be used well to compile and analyze the network of themes. Thematic analysis can create a suitable bridge between researchers of different disciplines. This method helps researchers easily convey their observations, findings, and interpretations to others. If a researcher wants to present the results of his work in ways that are comprehensible to other researchers in different fields and with different orientations, thematic analysis can establish a good relationship between different philosophical approaches and between theorists and practitioners. In the theme analysis stage, the data were collected and analyzed with the help of open and axial coding in MAXQDA software. The components have been prioritized by using the importance-function matrix and gathering experts' opinions through a questionnaire. The determining components of the value of influencer marketing have been identified in 8 categories of organizing themes and 59 basic themes and include the components of audience characteristics, characteristics of influencers, content characteristics, platform characteristics, industry characteristics, time horizon, ethical concerns, and collaborative networking.Conclusions: The results of this research can be used to develop marketing strategies through influencer marketing according to business conditions. Among other things, business marketing managers and planners are suggested to rely on content-based criteria, such as the relevance of topics, and content quality, to attract audiences.
Hossein Kermani; Amirali Tafreshi; Amir Mohammad Ghodsi; Alireza Bayat Makou; Ali Atash Zar
Abstract
Introduction:
The present study delves into the repercussions of the COVID-19 pandemic on human life and social interactions, with a particular focus on Iran. The pandemic has substantially impacted various facets of human life, resulting in diminishing physical presence in the public sphere to avoid ...
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Introduction:
The present study delves into the repercussions of the COVID-19 pandemic on human life and social interactions, with a particular focus on Iran. The pandemic has substantially impacted various facets of human life, resulting in diminishing physical presence in the public sphere to avoid getting infected with the virus, while increasing online interactions on social media platforms. The purposes of this research study include exploring the linguistic constructs developed on Twitter and Instagram in Farsi, during the initial stages of the COVID-19 outbreak in Iran. The analysis is aimed towards providing a comprehensive comprehension of the underlying meanings constructed and negotiated in the early days of Iran's experience with the COVID-19 crisis, particularly in relation to the presence of power dynamics and hegemonic discourses.
Materials and Methods:
The aforementioned study implements mixed methodologies, featuring a combination of computational and traditional qualitative approaches, namely SOCIAL network analysis and qualitative content analysis, to elevate the depth and validity of the analysis. Specifically, these methods are used to investigate the social networking components and discussive content present within social media. The data collected in this study entails more than 4 million tweets and Instagram submissions from January 21, 2020, to April 29, 2020. The focus of the Twitter data analysis centered on the retweet network, which acted as the information dispersion network. Following data refinement, the retweet network was extracted, comprising more than 2.5 million tweets. Using a modularity-based community detection algorithm, clusters within the retweet network were identified. Five significant clusters, boasting volumes in excess of 4% of the total network, were identified. Each cluster incorporated a selection of individuals identified as the most influential according to the Pagerank index, indicating the highest tweet circulation in the entire network. A sample of 5056 tweets representing the total tweet population (7658) was randomly drawn, following which they were qualitatively annotated via content analysis to identify the underlying discourses. The agreement coefficient, based on Krippendorff's Alpha, was calculated to be 83%.
Discussion and Results
The findings of this research unveil a total of 71 micro-discourse constructs, clustered into 16 overarching macro-discourses, that were observed on both Twitter and Instagram during the initial days of the COVID-19 outbreak in Iran. Furthermore, the most prevalent micro-discourse formats, sporting the highest frequency counts, were selected for further analysis, resulting in five dominant constructs on Twitter and Instagram each. The investigation of the selected discourses provided insights into their facets and their connection with power dynamics in Iran. Three of the predominant discourse formats were found to be shared between both platforms, with each host possessing
Conclusions
This study endeavored to discover and examine the discourses manufactured by Iranian users during the COVID-19 outbreak. The psychological dynamics of these users in the early phases of the pandemic were analyzed in light of Network Framing Theory and Foucault's Discourse Theory. The outcome presents a comprehensive picture of the network agency of Persian users on Twitter and Instagram. Users on Twitter predominantly held a conviction to accuse parties deemed responsible for the outbreak, such as negligence, faith-based assumptions, concealment, and misrepresentation. Meanwhile, Instagram users were positioned as afflicted, either undertaking health preventive measures or suffering the fear and hardships of COVID-19 conditions. This study illustrates that although internet-based networks have encroached on the primacy of conventional media as a leading framing agency, their features and systems still exert a significant influence. Each network highlights distinct frames, with specific content production dynamics, thereby producing diverse discourse constructs. This case study assessed the responses of users during the initial period of the crisis (short-term), but additional research can examine its implications in the medium and long term.
manochehr shah baba; gholamreza latifi; mohammadreza rasouli
Abstract
The present paper is based on the results of the questionnaire as well as long-term and in-depth library studies. Finally, using the guidance and opinions of leading researchers in this field, it identifies and explains the challenges of virtual networks and social interactions. In this paper, the researcher ...
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The present paper is based on the results of the questionnaire as well as long-term and in-depth library studies. Finally, using the guidance and opinions of leading researchers in this field, it identifies and explains the challenges of virtual networks and social interactions. In this paper, the researcher sought to determine whether there is a relationship between virtual networks and social interactions. The statistical population of this study consisted of: high school students in Tehran in the first half of 1398 in high school. Of the total number of students, 384 students were selected randomly from the Cochran sampling method. They were also questioned. Also, Cronbach's alpha coefficient method was used to estimate component compatibility reliability and validity was used. The research and statistical methods were also survey (using questionnaire) and Spearman's statistical methods and LISREL's structural equations were used to determine the frequency, density, and so on.The results showed that there is a significant relationship between the dimensions of social network injuries and finally between social networks and social interactions and isolation.
Homa Doroudi; shadi Razavi Satvati
Abstract
AbstractToday, online social media is an integral part of modern consumerism, and as a powerful tool, new ways to attract and empower customers are to buy goods. Every day, more consumers use the Internet to find out their needs and preferences. Even though media Social affairs have led to increased ...
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AbstractToday, online social media is an integral part of modern consumerism, and as a powerful tool, new ways to attract and empower customers are to buy goods. Every day, more consumers use the Internet to find out their needs and preferences. Even though media Social affairs have led to increased sales revenue, but research has been limited to the factors influencing the effectiveness of online advertising. This research aims to examine one of the moderating factors in the effectiveness of ACCA-enabled ads in the online environment. To pay The statistical population of this study is unlimited and includes 20 to 50 year old users of Instagram during the spring of 1397. Research methodology and questionnaires were used. Using Cochran formula, 384 questionnaires were distributed among available users. The data were analyzed with the use of structural equation and PLS software. The results showed that customers' willingness to receive an advertising message with ACCA model on their knowledge and ability to convince them to buy an online advertising campaign has a moderating role
Prinaz Taghavi; Hossein Aghajani Marsa
Abstract
Risky sexual behaviors are a major threat to the physical and social health of young people. Due to the global epidemic of sexually transmitted infections, the prevalence of sexually transmitted diseases in the field of risky sexual behaviors and safe sexual relations is of particular importance. The ...
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Risky sexual behaviors are a major threat to the physical and social health of young people. Due to the global epidemic of sexually transmitted infections, the prevalence of sexually transmitted diseases in the field of risky sexual behaviors and safe sexual relations is of particular importance. The research method was descriptive-correlational and the method of this research was structural equation model and the data were analyzed by SPSS25 and Smart PLS3 (pls3). The statistical population of the present study includes all parents of social network users who are both men and women. Married students of Tehran Azad University had at least one child. 50 students were selected by stratified random sampling method and a questionnaire was completed and collected from them. The results of the analysis showed that there is a significant relationship between the use of social networks and sexually transmitted diseases due to high-risk behavior and its sub-components such as (violent sex, homosexuality, sexual perversion, sexually transmitted disease, sexual infidelity, masturbation). There is, that is, with the increasing use of social networks where sexual content is exchanged, sexually transmitted diseases due to high-risk behaviors increase. There is a significant relationship between using social networks with higher frequency to find sexual partners and the risk of sexually transmitted diseases.
Mona Jami Pour; Seyed Mohammadbagher Jafari; reyhane assarian
Abstract
Social media as an effective tool in small and medium businesses will create a wide range of valuable opportunities and significantly reduce costs. Today, the strategy of companies to interact with customers and build relationships and cooperation with other market elements has changed with the advent ...
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Social media as an effective tool in small and medium businesses will create a wide range of valuable opportunities and significantly reduce costs. Today, the strategy of companies to interact with customers and build relationships and cooperation with other market elements has changed with the advent of social media. Is. Over the past two decades, business-related social media research has grown exponentially, but so far no comprehensive study has been conducted on the social values of social media in small and medium-sized businesses and their prioritization. Therefore, the present study, by systematically reviewing the studies in the period from 2012 to 2019, 57 articles were selected and reviewed using the meta-combined method of selected articles and the commercial values mentioned in them were coded. The identified values were then prioritized using Shannon entropy method so that the five main categories of business value including operational value, financial value, strategic value, customer value and finally knowledge / information value were ranked first to fifth, respectively. The present study is innovative both in terms of findings and methodology in the field of using social media in small and medium enterprises.
Amir hossein Shemshadi; Afsaneh Mozaffari; mohamad soltanifar; Ali Akbar Farhangi
Abstract
With the advent of the information age and networked society and the advent of web-based social media and the success of these networks in attracting users, these networks have been able to play a key role in creating different streams and offering different lifestyles. The experience of these two spatializations ...
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With the advent of the information age and networked society and the advent of web-based social media and the success of these networks in attracting users, these networks have been able to play a key role in creating different streams and offering different lifestyles. The experience of these two spatializations and the formation of subcultures appropriate to this space changes people's choices. On the other hand, considering that the social network Instagram is one of the most popular social networks in the world and in Iran, so the purpose of this study is to identify the components of the culture that governs the social network Instagram. This research has a descriptive and survey strategy and since this research is a qualitative research in terms of type,The researcher identified the categories and items of culture in the social network with the help of interviews with experts. In this research, the researcher uses structural analysis method to analyze the data obtained from the interview. According to the data obtained from the interview, the author achieved six cultural components in the social network Instagram, which are; Lack of media literacy, lack of adherence to ethics, extremism, superficiality, participation and assertiveness.
mahnaz amirpour; maryam talebdoost
Abstract
Virtual social networks have been used by many people in the community as an attractive way of communication. Therefore, a considerable amount of information is shared on these sites, which has potentially significant implications for individuals' social identities and lifestyles. The aim of this study ...
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Virtual social networks have been used by many people in the community as an attractive way of communication. Therefore, a considerable amount of information is shared on these sites, which has potentially significant implications for individuals' social identities and lifestyles. The aim of this study was to investigate the effect of virtual social networks on students' social identity and lifestyle. The statistical population of the present study includes all students of Farhangian University of Mashhad. According to the statistics received from Farhangian University, approximately (2112) people were studying in the academic year 1396, which using the Cochran's formula, 322 people were selected as the statistical sample size. The research method is survey method, cross-sectional in terms of time and type of applied studies, and the method of random sampling was simple. The measurement tool in this study is a researcher-made questionnaire, the validity of which was confirmed by expert professors and its reliability was estimated and confirmed using Cronbach's alpha test of 0.80. Analysis of findings in this study from tests Parametrics such as Pearson correlation coefficient, independent t-test, one-way analysis of variance and regression were used. Findings show that there is a relationship between the use of social networks with lifestyle and social identity and the use of social networks based on age and gender.
Mahdi Latifi fard; Marjan Saffari; Rasool Norouzi Seyed Hossini; Mohammad Bahrani
Abstract
The popularity of the Olympic Games is so great that Games hosting tries to use a wide range of tools to protect the Olympic brand, achieve hosting goals, and connect with audiences. As one of the tools, social media has become an important part of media policies of sport events. The aim of the present ...
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The popularity of the Olympic Games is so great that Games hosting tries to use a wide range of tools to protect the Olympic brand, achieve hosting goals, and connect with audiences. As one of the tools, social media has become an important part of media policies of sport events. The aim of the present study is to investigate the use of Twitter, as a social media in the 2020 Tokyo Olympic Games. In this study, the official twitter account of the 2020 Olympic Games Organizing Committee was reviewed from 2014 to the end of 2019. Finally, with the text-mining of 2,364 tweets published online at the timeline of the Tokyo 2020 account hashtags, tags, number of likes, retweets, and multimedia including photos, videos and gifs used in tweets were extracted. What is generally evident in Twitter-related research that the most important operator on this platform is retweets. Despite the increase in the number of retweets, the main goals of an organization can be achieved on Twitter. In fact, hashtags, hyperlinks, tag, and the use of multimedia content are used to increase user engagement in terms of the number of retweets.
Farzaneh Nezakati Rezapour; mostafa asadzadeh; hossein basirianJahromi; Faraj Hosseinian Serajelu; Seyed Ahmad Askari
Abstract
IGTV and its capabilities have affected the communication space of today's Iranian society, creating many challenges and issues in the media policy, especially IRIB. This study, explains the opportunities and threats of IGTV for IRIB and bring up the existing and desirable policies and strategies facing ...
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IGTV and its capabilities have affected the communication space of today's Iranian society, creating many challenges and issues in the media policy, especially IRIB. This study, explains the opportunities and threats of IGTV for IRIB and bring up the existing and desirable policies and strategies facing this new media service. For this purpose, with a qualitative approach and expert interview technique, 12 semi-structured interviews with communication science and media management professionals were conducted, and the data were coded, categorized and analyzed by Nvivo 10 software. IGTV opportunities for IRIB include two categories of practical opportunities (use of user-generated content, talent identification, audience engagement and polling) and ultimate opportunities (helping to govern well, balancing formal and customary culture, diversifying Iran's media sphere and produce better productions). The threats posed by IGTV to the IRIB included creating more challenges for the IRIB monopoly position, reducing the audience, and reducing revenue from the advertisements. According to experts, the two main ways exist for IRIB. First, the continuation of current policies (filtering and popularization of domestic platforms) and second, appropriate policies for the new era (convergent policies). They suggested having a professional presence in the social media space and becoming a multi-platform media, working on their strengths, using IGTV to interact more with the audience and attracting them and gaining their trust as strategies for IRIB.
hamid heydarpanah; shapoor behyan; feridon vahida
Abstract
In today's world of media and cyberspace, music is one of the most attractive and the most widely used arts. The present study aims to evaluate the music and media consumption of the youth in Tehran. The study is a survey. The population consists of 15 to 29 years old young people of Tehran, out of which ...
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In today's world of media and cyberspace, music is one of the most attractive and the most widely used arts. The present study aims to evaluate the music and media consumption of the youth in Tehran. The study is a survey. The population consists of 15 to 29 years old young people of Tehran, out of which 800 were selected by random sampling method.The findings about interest in music showed that 86% of the subjects are highly interested in music, 13% low interest and only 1% are not interested in music;45 percent have expressed their interest in singing. Regarding the respondents' media consumption, the highest number of hours spending for media was respectively related to Telegram, Internet, TV, Instagram, satellite, Facebook and the lowest one is related to the radio.15.8% of people believe that authorized domestic music tracks (television and albums) have been able to meet their musical needs.80% believe that cyberspace makes it easier to access their favorite music, have more variety in their choices and become familiar with new music singers and styles. 70% believed that cyberspace has caused them listen to music more and 50% argued that cyberspace has made them to listen to any available music.The present study analyzed 3 hypotheses and according to the inferential statistics, there is a significant positive relationship between media consumption, cultural capital of parents and the residential district with music consumption.
zohreh eftekhar; soraya ziaei; Hadi Sharif
Abstract
This paper aims to survey the method of Selecting subject to coping with Information Resources based on the Ellis model in Seminary base on new media, study 323 Students in Fars and Bushehr Province. The method of this study is a survey with analytical approach. Data collection tools in this study was ...
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This paper aims to survey the method of Selecting subject to coping with Information Resources based on the Ellis model in Seminary base on new media, study 323 Students in Fars and Bushehr Province. The method of this study is a survey with analytical approach. Data collection tools in this study was questionnaire and in order to assess validity (content), and the questionnaire reliability was obtained by Cronbach alpha. Sampling is purposeful; Descriptive and analytical statistical methods such as Spearman's correlation coefficient, Kruskal-Wallis and Friedman tests were utilized. prying mind (2/6), reviewing of information resources (3/13), Sites in the Internet related to subjects or social networks (3/92), Using online databases or weblogs (3/48), Authority (3/7), Studying abstract (2/48), is so important for seminary students. The results showed that Students of Seminary selected different methods base on new media that selected by research population for Selecting subject to coping with Information Resources and its not based on the Ellis Model.
Meisam Modarresi; Shaghayegh jalilvand
Abstract
IntroductionEntrepreneurship has drawn much attention in recent times due to its ability to create job opportunities, thereby addressing the issue of employment and unemployment. Resolving unemployment is one of the most pressing social challenges that policymakers are facing. Entrepreneurship is a solution ...
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IntroductionEntrepreneurship has drawn much attention in recent times due to its ability to create job opportunities, thereby addressing the issue of employment and unemployment. Resolving unemployment is one of the most pressing social challenges that policymakers are facing. Entrepreneurship is a solution to this problem, and students possessing entrepreneurial skills and motivation can lead to resolving these issues. In this regard, the aim of the present study is to investigate the effect of Instagram on entrepreneurial intention among Semnan University students.Methodology:The research follows a quantitative approach, with a functional purpose. The method of data collection is descriptive survey, while the time frame is single-section. The statistical population of this study is composed of 2,000 students who study at the Faculty of Economics, Management and Administrative Sciences, as well as the Faculty of New Sciences and Technologies at Semnan University, and are members of Instagram. Specifically, the population consists of students who follow entrepreneurial pages on Instagram.A non-probability sampling method, namely stratification, was employed, and a simple random sampling method was used to select a sample of 322 individuals. The data collection tool used in this study is a standard questionnaire that was adapted to the research objectives.FindingsRegarding the effect of Instagram on entrepreneurial intention, the research results revealed a significant impact. The community of entrepreneurs on Instagram have provided students with the confidence to transform their business ideas into reality. In addition, this social network has had the greatest impact on social norms and entrepreneurial attitudes; that is, students communicate with their family, friends and professors on the Instagram social network, and this communication has affected the social and mental norms of students. In addition, this social network has made entrepreneurship students think about independent business.ConclusionInstagram has been found to play a significant role in fostering entrepreneurial intention. The social network has strengthened students' confidence to start a business idea. By extension, these findings emphasize the importance of educating students about entrepreneurship and its benefits, including their ability to create employment opportunities. However, it's important to note that future research may reveal additional factors that impact the relationship between Instagram
Mohammad tohidi; maryam kashani
Abstract
AbstractToday، start-ups are considered key players in economic development due to their role in creating employment and economic growth. One of the most important challenges facing start-up companies and new businesses is the issue of financing. Appropriate financing can expand entrepreneurial activities ...
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AbstractToday، start-ups are considered key players in economic development due to their role in creating employment and economic growth. One of the most important challenges facing start-up companies and new businesses is the issue of financing. Appropriate financing can expand entrepreneurial activities and develop start-up businesses and increase their growth rate. One of the new businesses that has been developing in recent years is video-on-demand startups. Video on Demand is a technology that allows viewers to watch whatever they want، whenever they want. This technology is one of the services that allows people not to miss the available broadcast schedule. This technology provides the required content through a network and by sending it to a computer، digital receiver، or smart TV. One of the most famous VODs in the world is the Netflix platform. This company has more than 230 million active users from different countries of the world by the end of 2022. By modeling these businesses and harmonizing the content of such platforms with Iranian-Islamic culture، Iranian VOD platforms have also expanded in recent years، the most important of which are Filimo and Namava. The earning models of Iranian VODs are generally obtained in four ways: Selling subscription rights to customers، Contracting with Internet operators، Publication of advertisements on the site، and producing and sale of content.The development of these businesses depends on the production of new and entertaining content، and this requires the provision of sufficient financial resources. Due to the nature of the assets of these businesses، which are generally intangible، the financing of these businesses is always a challenge. Therefore، this research seeks to investigate the financing method compatible with the conditions of these businesses. One of the often debt-oriented financial instruments that have grown significantly in the capital market of Islamic countries and Iran in the last decade is sukuk. Sukuk are certificates with the same value and tradable in the financial markets، which are designed based on one of the contracts approved by Sharia، and the sukuk holders jointly own one or a set of assets and benefits derived from them. Considering the diverse functions of different sukuk structures، the question that arises is which sukuk structure is more suitable for financing VOD companies. To answer this question، first، the characteristics of VOD companies are explained، which are:They have passed the stage of idea creation and are in the stage of growth and consolidation. This means that these companies now own a share of the country's VOD market and have operating income.The issue of control in these companies is very important، it seems that the innovators of these companies don't want to sell shares and want full control over the company.Since the income of these companies is obtained gradually and from the sale of subscription rights and other methods، they are always facing the challenge of providing the necessary financial resources to increase future income.These companies generally have less fixed assets، and their assets are intangible، which are generally not recognized as debt guarantees by financial institutions.According to the mentioned features، it seems that the structure of Intifa sukuk can be considered a suitable model for financing these companies; because the underlying asset of Intifa sukuk is the continuous future benefits derived from certain assets or the right to use services or other transferable rights، and its basis can be intangible assets that are compatible with the nature of VOD companies. This structure also solves the problem of losing control of the company that innovators are generally concerned about.This research is considered practical from the point of view of purpose، and descriptive survey from the point of view of its nature. The main goal of this research is to provide a model for financing businesses in the field of online viewing. Therefore، the steps for conducting this research are as follows:In the first step، by reviewing the literature، a model for financing these businesses based on Intifa Sukuk is proposed.In the next step، to examine the financial aspects of the proposed mode، a questionnaire with 11 questions is designed and distributed among 59 experts.Next، the descriptive analysis of the data was done based on frequency، mean and standard deviation، and the inferential analysis of the data was done using the one-sample t-test and non-parametric Kolmogorov، Smirnov، and Friedman tests.The results of the research show that the proposed model of Intifa Sukuk for financing VOD companies is approved by experts from a financial point of view.
fariba seyedan; fatemeh Angoraj Taghavi
Abstract
New media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new ond the existing limitations for conducting interviews, criteria were considered for ...
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New media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new ond the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.AbstractNew media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new opportunities for joint activities, has had tremendous effects on the relationships of family members. Is. Investigating mediation and how parents encounter cyberspace not only helps to design new solutions in media education for parents, but also opens up new fields in media studies, especially in the field of family. Children are one of the possibilities of virtual space, limits and boundaries of activity with communication technologies and necessary skills in the media space. The sample of the research was the potential participants from parents in the city of Karaj. Considering the importance of maximum diversity in the research sample and the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.AbstractNew media has opened new perspectives for family members by promoting different patterns of social interaction and providing access to vast information. The presence of new communication technologies, by providing new opportunities for joint activities, has had tremendous effects on the relationships of family members. Is. Investigating mediation and how parents encounter cyberspace not only helps to design new solutions in media education for parents, but also opens up new fields in media studies, especially in the field of family. Children are one of the possibilities of virtual space, limits and boundaries of activity with communication technologies and necessary skills in the media space. The sample of the research was the potential participants from parents in the city of Karaj. Considering the importance of maximum diversity in the research sample and the existing limitations for conducting interviews, criteria were considered for selecting the sample frame. Using purposeful sampling (based on selection criteria) and theory, after semi-structured interviews with 15 samples of parents, thematic saturation was obtained. The findings of this research are 57 non-repetitive and non-overlapping important statements, the following 4 "overall themes" including parents' media capability. "Restrictive Mediation", "Watch Mediation", "Active Mediation", 10 "Subtopics" and 43 "Comprehensive Meaning Units" were obtained. The results showed that parents' media skills include strategies that allow them to Effectively face the media environment and the use of children and teenagers. Due to the types of restrictive, observational and active mediation strategies, in the complex parent-child interactions, many individual background factors have intervened and mediation strategies, with the changes in children's digital behaviors are variable, and dependent on growth and activity. They are in the virtual space. Therefore, the way parents deal with the media space is not limited to a mediation strategy, and parents may use several methods for media intervention. Not only parents influence the child's behavior, but also the child's real behavior or his digital abilities They are influenced in such a way that they adopt their mediation approach according to the activity that the child does.
