Najmeh Karimian Talekhoncheh; Nafiseh Sadr Arahami; Akram Hamidian; Farahnaz Mostafavi Kohnegi
Abstract
AbstractToday, the concept of citizenship as one of the concepts of the modern world guides sustainable human interactions. Citizenship represents the relationship between the individual and society in the form of rights and responsibilities. On the one hand, solving urban problems, urbanization crises ...
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AbstractToday, the concept of citizenship as one of the concepts of the modern world guides sustainable human interactions. Citizenship represents the relationship between the individual and society in the form of rights and responsibilities. On the one hand, solving urban problems, urbanization crises and improving the behavior of citizens, the existence of a suitable culture of citizenship and urbanization, such as urban responsibility; Lawfulness of citizens, and normality are among the patterns of urbanization and these categories are among the necessities of urban life. So all the components of urban life, considering the role of culture in the social relations of the city, urban facilities, transportation system, the body of the city, and urban users, should try to create the necessary balance. The basic point in explaining the studies related to citizenship is that citizenship cannot be considered only from the perspective of law, or only from the perspective of the relationship between citizenship and the government, investigating the issue of identity, with the advancement of technology, it has found different ways to manifest itself. Currently, various services and applications allow their users to share their daily life and identity in different ways with their mobile phones. Since identity is a variable thing that changes during the social experience and with the formation of new communication methods, new social networks can build people's identities by providing new possibilities. But it seems that Instagram, as one of the largest virtual communities of Iranians, is an important identity-building tool that has led to the creation of an interactive space between users and has influenced their citizenship and national identity as a dynamic phenomenon. According to the statistics of the National Management Center for the Development of Modern Social Networks, more than half of the Iranian people have access to social networks, including Instagram. This capacity of communication and information created regarding modern social networks including Instagram has brought effects and consequences in the identity of Iranian citizens, including Isfahan city, and the basis of the form of the question at the beginning of the present research is: What role does the Instagram social network play? Do they play a role in the citizenship identity of the citizens of Isfahan City?ContextThe present research was done to determine the effect of using the Instagram social network on the citizenship identity of Isfahani citizens. This study was conducted among all citizens of Isfahan province and the impact of using social networks on citizenship identity was measured.GoalThe purpose of this study is to determine the effect of using the Instagram social network on the citizenship identity of Isfahani citizens.MethodThis research is practical in terms of purpose, descriptive in nature, correlational in terms of the relationship between research variables, and cross-sectional in terms of time. The statistical population of the present study includes all the citizens of Isfahan who are Instagram users in 2019. The sample size was 384 people according to the use of Cochran's unlimited formula. The sampling method in this research was available sampling. In order to collect data, the citizen identity questionnaire of Sadr Arahami et al. was used and the content validity of the questionnaires was confirmed by the supervisor and several subject experts, and the face validity of the questionnaire was confirmed by several members of the statistical community. The reliability of the questionnaires was calculated using Cronbach's alpha for the Instagram social network usage questionnaire (α = 0.799) and for the citizenship identity questionnaire (α = 0.847). In order to investigate research hypotheses, descriptive and inferential statistics including Pearson's correlation coefficient, structural equations with SPSS software were used.FindingsIn the present research, Meh was conducted to investigate the impact of the social network (Instagram) on the citizenship identity of the citizens of Isfahan City. The results of the research showed that there is a significant relationship between the use of the Instagram social network on the enjoyment of the citizenship rights of Isfahani citizens and also the use of the Instagram social network has an effect on the self-identity of Isfahani citizens. There is a significant relationship between the use of the Instagram social network and the citizenship awareness of Isfahani citizens, and the use of the Instagram social network has an effect on the priority of collective interests over individual citizens of Isfahani. There is a relationship between the use of the Instagram social network and the civic commitment to the country and the citizens of Isfahan.ResultsThe results of the research showed that there is a significant relationship between the use of the social network Instagram and the enjoyment of citizenship rights, and the use of the social network Instagram has a significant positive effect on our identity. The use of the social network Instagram on civil commitment with a level of confidence of 95% has a positive effect; therefore, there is a significant relationship between the use of the Instagram social network and citizenship identity with a confidence level of 95%
ali ghorbani; maedeh farhat; esmail omranzadeh
Abstract
On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do marketing research for empowering activity which include ...
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On of the marketing information system is marketing research which means estimating information for recognizing opportunities and solving marketing problems which determines if products and services will meet customers need ..marketers should do marketing research for empowering activity which include recognizing needs, customers interest and advertising times &methods. Purpose of the research is diagnosis of need, creating needs technique, costumer’s interests, finding the correct time for advertising in social media and finding appropriate technique in social media. Methods at this research is measured by quality and its strategy to a analysis the theme.53 codes of the page ,group, networks admin , interview , researches , and coordinating observation .it contains 7 main theme and 20 supporting theme too.For stability and validity we use reliability abilities, accessibility and generality. In this abstract , 7 main themes , views , quality , number of views , views number, comments ,celebrities and bloggers and calling for tittle of marketing investigations in social media are observed.
Milad Mir Mohamad Sadeghi; Abdul Ali Ghavam; Afsaneh Mozaffari
Abstract
Using Social Network Analysis (SNA), the present article explored a network containing 7885 people and 9927 ties among Arab-speaking ISIS supporters on Twitter. The aim of this research was to explore the structure of the relationship among previously mentioned users, investigate the advantages and disadvantages ...
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Using Social Network Analysis (SNA), the present article explored a network containing 7885 people and 9927 ties among Arab-speaking ISIS supporters on Twitter. The aim of this research was to explore the structure of the relationship among previously mentioned users, investigate the advantages and disadvantages of this structure for ISIS, and identify the key nodes based on centrality measures. Based on the findings of this study, the network of the Arab-speaking ISIS supporters in Twitter during February and March 2019 consisted of a decentralized deep structure with a long diameter and clusters which had a weak tie with one another and the whole network. This structure could lead to flexibility, stability, and agility of the network and it could also preserve the anonymity of the key ISIS supporters. The researchers determined the nodes with the highest centrality scores and divided the ISIS supporters into 3 distinctive groups: key users, connectors, and followers.
Hamid Babaei Meybodi; amir reza konjkave monfared; mohammad ghafari; ehsan karimi meybodi
Abstract
The purpose of this study is to investigate the effect of oralcommunication on consumer purchasing behavior. In this regard, the role of mediator of emotions, social norms and attitudes has been studied.This is an applied and descriptive research in terms of goal and nature respectively.The method is ...
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The purpose of this study is to investigate the effect of oralcommunication on consumer purchasing behavior. In this regard, the role of mediator of emotions, social norms and attitudes has been studied.This is an applied and descriptive research in terms of goal and nature respectively.The method is survey in terms of collecting information. The statistical population of the study consisted of customers of automobile departments in Isfahan city. Using Cochran's relationship,384 questionnaires were distributed randomly among them. Reliability of the research tool and composite reliability for all variables were confirmed by Cronbach's alpha.Content validity and structure of the data collection tool were also confirmed.The findings, using structural equation modeling and PLS software,showed that the oral communication variable in the context of social networking among the car agency customers has a significant effect on their intention to purchase them. Also, oral communication has a significant positive, direct effect on emotional variables, shopping attitude and social norms, respectively with a significant amount of20/19,20/32and139/13.Also, the results of the research hypothesis test indicate that the variables of social norms and shopping attitudes have a significant effect on customer intent, but the emotional variables have no significant effect on the intention to buy car customers
karamolah javanmard; narges khoshkalam
Abstract
The Telegraph Social Network is the most user-friendly social network in Iran, which holds a large amount of content and content. The current qualitative research has been conducted with the aim of investigating the factors affecting the membership of married people in this network by means of thematic ...
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The Telegraph Social Network is the most user-friendly social network in Iran, which holds a large amount of content and content. The current qualitative research has been conducted with the aim of investigating the factors affecting the membership of married people in this network by means of thematic analysis. The statistical population included married people aged 15-40 years old in Borujerd, who had experience in using this network for at least one year. The sample size of 31 people, the purposeful sampling method and the data collection method was a profound interview. The results of coding the interviews showed that the individual was influenced by: (1) push factors (technology pressure, loneliness, unemployment, normative constraints, mental and physical exhaustion, emotional emptiness, inappropriate self-actualization, consumer society), and (2) Absorption mechanisms (secure, easy, cheap, broad and fast communication, awareness, entertainment, business prosperity, free-thinking seats) have become part of this network. As a result, the individual becomes generally part of the network due to the real world constraints as well as the attractiveness of the telegram as a double factor.
Amir hossein Shemshadi; Afsaneh Mozaffari; mohamad soltanifar; Ali Akbar Farhangi
Abstract
With the advent of the information age and networked society and the advent of web-based social media and the success of these networks in attracting users, these networks have been able to play a key role in creating different streams and offering different lifestyles. The experience of these two spatializations ...
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With the advent of the information age and networked society and the advent of web-based social media and the success of these networks in attracting users, these networks have been able to play a key role in creating different streams and offering different lifestyles. The experience of these two spatializations and the formation of subcultures appropriate to this space changes people's choices. On the other hand, considering that the social network Instagram is one of the most popular social networks in the world and in Iran, so the purpose of this study is to identify the components of the culture that governs the social network Instagram. This research has a descriptive and survey strategy and since this research is a qualitative research in terms of type,The researcher identified the categories and items of culture in the social network with the help of interviews with experts. In this research, the researcher uses structural analysis method to analyze the data obtained from the interview. According to the data obtained from the interview, the author achieved six cultural components in the social network Instagram, which are; Lack of media literacy, lack of adherence to ethics, extremism, superficiality, participation and assertiveness.
Zahra Ardekani Fard; Neda Razavizadeh
Abstract
With the emerge of online social networks in recent years, the phenomenon of the extensive presence of Based on Gaffman's theory, celebrities use social networks as a front-end tool to offer their desired “self” to their audience. To this end, a comprehensive model of celebrity self-representations ...
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With the emerge of online social networks in recent years, the phenomenon of the extensive presence of Based on Gaffman's theory, celebrities use social networks as a front-end tool to offer their desired “self” to their audience. To this end, a comprehensive model of celebrity self-representations in the medium was presented through assessing self-representation patterns, methods and strategies.we selected 391 posts of Instagrams from the pages of the 5 most popular Iranian celebrities by targeted sampling. The results of qualitative content analysis on the samples obtained five self-representation patterns in their pages. These five patterns include the pattern of the representation of professional identity, the model of social activism representation, interacting patterns with the audience, the pattern of political activism and the pattern of representing everyday personal life. Each of the first three patterns contained different strategies for self-representation, which were described as sub-types. Five characters were obtained using semiotic interpretations and evaluating implicit implications of the patterns: being specific and popular; being belonged to ordinary level of society; being active and responsible; being approved and benevolent; and being intimate and popular. The five characters represent the celebrities as a reference group.
mehdi bigdeloo
Abstract
Political culture in Iran as a cultural space that manifests the way people relate to the political system has affected in recent decades various phenomena such as revolution, the structure of the political system, government agents, and so on. In this cultural context, the phenomenon of virtual social ...
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Political culture in Iran as a cultural space that manifests the way people relate to the political system has affected in recent decades various phenomena such as revolution, the structure of the political system, government agents, and so on. In this cultural context, the phenomenon of virtual social networking has left many works in recent years. But the phenomenon, and in particular the Twitter and Facebook networks, have been able to affect the political culture of university professors as other historical phenomena as the most exploitative of these two social networks, the issue that the present study aims to answer to a case-to-face approach And at the descriptive-analytical level. This study, using the views of the humanities professors of the universities of eight metropolitan areas of the country in a survey method, and then analyzing the data obtained using the Tao Kendall test, concluded that three functions of development of regulatory capabilities, convergence of social communication and the valuation of Twitter and Facebook The sum of the six components of the eight components of the political culture of political users in Iran has been effective, including all three functions of the critique of the political system; two functions affecting distrust, alienation, and the superiority of religious values and only one function on extremism and self-rule, and extra-judicial behaviors Intellectual absolutism also does not affect these functions.
seyed mohamad mahdizadeh taleshi; eghbal khaledian; mehrave ferdosi
Abstract
The main purpose which this article follows, is comparative studying on the role of “telegram” as a social network and broadcasting media “IRIB” in advertising about the 12th presidential election. For achieving to this goal, we referred to the ideas of skillful professors and ...
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The main purpose which this article follows, is comparative studying on the role of “telegram” as a social network and broadcasting media “IRIB” in advertising about the 12th presidential election. For achieving to this goal, we referred to the ideas of skillful professors and the votes of experts who have cognition about “telegram”, as a new phenomenon. The first result indicates that the user of internet is “very much”, and the measure of using the “telegram” is “much”. I mean not as much as internet but it is much more than others. However, the reasons for using the social channel of “telegram” as the experts said was getting information, data and also getting the recent political and social news. Meanwhile, the researchers have studied on the important recent issue “the 12th presidential elections” and they compered the role of “IRIB” and “telegram” in attracted the attentions of user of telegram and the TV audience. The demonstrative results show that there is a connote (semantic)connection between watching the animations and videos via telegram and the number of people taking part in presidential elections. Among the different functions of “telegram” being on line. Being having accessible and having high speed and spreading the candidates’ messages in election, there is a specific connection. At last, it is suggested that we should think on using telegram as a devise to serve for IRIB not think of it is a threatening device, and we change this threaten to an ideal chance for a future schedule(preview).
