New Media Studies

Investigating the impact of new media in shaping the consumption patterns of Iranian society

Karim Nematiaghdam; Nasim Majidi; Aliasghar Keya

Articles in Press, Accepted Manuscript, Available Online from 14 February 2024

https://doi.org/10.22054/nms.2024.70227.1465

Abstract

Abstract The purpose of this research is to investigate the role of modern media in the apparent changes in the Iranian society's culture, which research method was carried ... Read More Abstract The purpose of this research is to investigate the role of modern media in the apparent changes in the Iranian society's culture, which research method was carried out without relying on popular theories and with the Grounded Theory (GT) method. In this method, after explaining the elements and features of the message, the relationship between the elements of communication and the background and consequences (or effects) of the communication process can also be addressed in an inferential way. ) Online data culture based on the Likert scale and two methods of decoding by another researcher and member review method were used and analyzed based on the database theory with Glazerian approach. The findings of this research show that the Iranian society has become extroverted due to the expansion of social networks. And virtual social networks are so influential in the appearance of Iranians' lives that people look for superficial issues (such as the role of consumer culture in anthropology, ideological factors, rhetoric and impracticality of reforming consumption patterns, the use of self-made patterns to reform consumption, lack of media planning in promoting and recognizing patterns consumption, the influence of celebrities on mass media, especially Instagram, and the exchange of information by word of mouth) have accepted changes in the type and form of consumption culture day by day. And in conclusion, it is proposed to form an institution for prudent supervision in the space of virtual advertising. The results and findings of the research were such that the Iranian society has become extroverted due to the expansion of social networks. and virtual social networks in the apparent context of Iranian life, people looking for superficial issues, the role of consumer culture in people, as well as ideological factors, the sloganeering and impracticality of reforming consumption patterns, the use of self-made patterns to reform consumption, the media's lack of planning in promoting and recognizing consumption patterns, the influence of celebrities in social media, especially Instagram and exchanging information by word of mouth; It has caused changes in the type and form of consumption culture day by day. And it is obvious that reforming the process of social affairs in this field will not be possible apart from the guidance approach which is based on scientific and applied studies of needs assessment and adapting the current culture to the goals of human development. Research findings show that policymakers should consider consumer control over the information they are exposed to in social networks and Instagram. The power of the media, both positive and negative, still dominates the representations of people and their concerns. Less time for celebrities, lower costs for product development or promotional products, more creative product ideas, and greater product acceptance were some of the benefits cited, and celebrity endorsement appears to be important when communicating marketing messages. And they have considerable credibility. This shows that it is essential for brands to use Instagram effectively when determining their target audience; They should pay attention to what kind of fame and notoriety can be most effective in attracting a specific target group. The interviewers indicated that the lower-scale celebrity types were most influential, as these categories were perceived as more believable and relevant to users, especially with regard to purchasing decisions as the products and services they endorsed were more cost-effective for participants. Therefore, in choosing a celebrity, policy makers should focus more on a brand that customers can relate to. Due to the change of governments, today's government focuses more on Iran's foreign policy and economy. An institution that is necessary to monitor Iranian culture in the country's media to hold this industry responsible for representing Islamic Iranian culture. Although radio and television stations are required to allocate a certain amount of broadcast time to Iranian content with Islamic culture, which is regulated by the Communications and Telecommunications Commission and most of the Iranian Broadcasting Corporation, the products that the most visited Instagram pages in the field of promoting consumer products are usually free of charge. They will support Iranian brand-making companies regarding Iranian consumer products. As in other countries, young people in Iran care about their style, the only differences they have compared to others is the limitation in appearance and the absence of an organized system to work on consumer products. This system is mostly based on people and their interaction with other groups in the society. They are consumers, importers, personal designers and groups of creative young people who, inspired by global culture, create new trends to create domestic trends that will be more applicable in Iran's situation. Diversity in the age and social position of people and differences in their views lead to diversity in their tastes and classify them in different stages of accepting new trends, and different people in different stages of acceptance follow the same process of accepting innovations, but according to their local conditions. These conditions have caused integration and some changes in the stages of product diversification and its consumption among Iranians. Some people try to choose products and consume them by imitating others in order to achieve social status without paying special attention to their social position. The system offers a variety of products and needs to meet the emerging needs of larger groups of consumers who are mostly young and interested in new products, but our limitations Keywords: culture, virtual networks, Instagram, consumer goods

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مطالعه شیوه های ارتباط هواداران زن با سوییت هوم بلاگرهای اینستاگرام

somayeh shalchi; fatemeh norozi

Articles in Press, Accepted Manuscript, Available Online from 04 February 2025

https://doi.org/10.22054/nms.2025.79338.1694

Abstract

Virtual networks have become an integral part of human life, especially in the last decade. Thanks to the availability of smartphones at varying prices, people can now easily access ... Read More Virtual networks have become an integral part of human life, especially in the last decade. Thanks to the availability of smartphones at varying prices, people can now easily access all kinds of virtual networks that were once inaccessible before 2010. Instagram, a powerful social platform, has gained immense popularity among global users, particularly Iranians, as Iran is among the top ten countries in terms of Instagram usage. It is crucial to examine and understand the effects of this virtual network on people in different ways. As technology has made incredible progress in recent years, introducing new tools and features into people's lives every month, social researchers need to keep up-to-date research in this field. This research specifically focuses on Sweet Home bloggers, who are well-known among Iranian users, and their fans on Instagram. The aim is to understand the nature of their relationship. Firstly, we will explore how fans define the relationship between themselves and Sweet Home bloggers and identify the factors that influence their understanding of this relationship. Finally, we will investigate how the content produced by Sweet Home bloggers is perceived and understood by their fans. Qualitative methods, including semi-structured interviews with 21 active female audiences who consider themselves fans of one of the five Sweet Home bloggers on Instagram, were used in this research. Through thematic analysis of the data obtained, we identified five main themes. The first theme focused on the level of awareness and understanding of the content on Sweet Home's pages. We found that there was sometimes a deep mistrust towards the content produced by the blogger. The second theme explored how the audience perceives themselves and the blogger with Sweet Home. We found that one group of fans completely identified themselves with the blogger, while another group did not relate to similar bloggers. In this study, we explore several themes related to blogging on Instagram. Firstly, we analyze how fans influence the content creation process of bloggers and how they have the power to direct the path of bloggers' home pages. Secondly, we examine the importance and impact of high-quality and colorful photos posted by bloggers, which can be a factor in retaining audience attention. Thirdly, we investigate the spread of pop culture specific to Instagram by Sweet Home bloggers, which creates a sense of belonging for their audience. Throughout the study, we found that the current audience is very selective about the type of content they consume, and they have a two-way relationship with bloggers. They not only consume content but also demand and influence the type of content produced. We aimed to understand this unique relationship that has emerged from the virtual world of Instagram and to gain insights into the fans' perspectives. Keywords: Instagram, sweet home blogger, daily blogger, blogger-follower relationship, social networks, Persian Instagram Virtual networks have become an integral part of human life, especially in the last decade. Thanks to the availability of smartphones at varying prices, people can now easily access all kinds of virtual networks that were once inaccessible before 2010. Instagram, a powerful social platform, has gained immense popularity among global users, particularly Iranians, as Iran is among the top ten countries in terms of Instagram usage. It is crucial to examine and understand the effects of this virtual network on people in different ways. As technology has made incredible progress in recent years, introducing new tools and features into people's lives every month, social researchers need to keep up-to-date research in this field. This research specifically focuses on Sweet Home bloggers, who are well-known among Iranian users, and their fans on Instagram. The aim is to understand the nature of their relationship. Firstly, we will explore how fans define the relationship between themselves and Sweet Home bloggers and identify the factors that influence their understanding of this relationship. Finally, we will investigate how the content produced by Sweet Home bloggers is perceived and understood by their fans. Qualitative methods, including semi-structured interviews with 21 active female audiences who consider themselves fans of one of the five Sweet Home bloggers on Instagram, were used in this research. Through thematic analysis of the data obtained, we identified five main themes. The first theme focused on the level of awareness and understanding of the content on Sweet Home's pages. We found that there was sometimes a deep mistrust towards the content produced by the blogger. The second theme explored how the audience perceives themselves and the blogger with Sweet Home. We found that one group of fans completely identified themselves with the blogger, while another group did not relate to similar bloggers. In this study, we explore several themes related to blogging on Instagram. Firstly, we analyze how fans influence the content creation process of bloggers and how they have the power to direct the path of bloggers' home pages. Secondly, we examine the importance and impact of high-quality and colorful photos posted by bloggers, which can be a factor in retaining audience attention. Thirdly, we investigate the spread of pop culture specific to Instagram by Sweet Home bloggers, which creates a sense of belonging for their audience. Throughout the study, we found that the current audience is very selective about the type of content they consume, and they have a two-way relationship with bloggers. They not only consume content but also demand and influence the type of content produced. We aimed to understand this unique relationship that has emerged from the virtual world of Instagram and to gain insights into the fans' perspectives.

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Presentation of communication policy model with emphasis on regulation for Starlink satellite internet

Reza Ali Rezaei Malidarreh; Ali Akbar Farhangi; Seyyed Mihammad Dadgaran; Ali Delavar

Articles in Press, Accepted Manuscript, Available Online from 16 February 2025

https://doi.org/10.22054/nms.2025.81386.1748

Abstract

The study was conducted with the aim of understanding the communication policy model with an emphasis on regulations for Starlink satellite internet. The study with applied-developmental ... Read More The study was conducted with the aim of understanding the communication policy model with an emphasis on regulations for Starlink satellite internet. The study with applied-developmental purpose is a cross-sectional survey research in terms of the method and time frame of data collection, and in terms of the research design, it is a mixed research. The community of participants in the qualitative section includes law professors and communication managers, 10 of whom were selected through theoretical sampling. The interviews continued until theoretical saturation was achieved. The statistical population of the quantitative part includes law professors and experts in the field of communication, the sample size of 70 people was estimated by Cohen's power analysis method, and a simple random sampling method was used. The data collection tools were semi-structured interviews and researcher-made questionnaires. The validity of the interview was confirmed based on the four criteria of credibility, transferability, confirmability and reliability, and the reliability of the qualitative part was estimated as 0.709 by calculating the Holstein coefficient. The validity of the quantitative part was checked with the formal validity methods of judges' point of view, convergent validity (above 0.5) and divergent validity. The reliability of the questionnaire was also evaluated by estimating Cronbach's alpha, Rho coefficient and composite reliability above 0.7. Data analysis was done in the qualitative part with the Grand Theory method and in the quantitative part with the partial least squares method. The research findings showed that the consistent international law and determining the precise responsibility for the performance affect the communication policy. The development of communication infrastructures provide the necessary background and the challenge of Starlink satellite internet also plays an intervention role. Finally, the regulation of Starlink satellite internet leads to the facilitation of communication in the age of globalization. The emergence of Starlink satellite internet and its strategic options were analyzed. The results showed that policy-making in this field should not be done with a confrontational approach and a solution based on interaction should be on the agenda. A review of the study and research literature, especially in the country, shows that despite its importance, the issue of satellite internet is less on the agenda of researchers, and in the few studies that have been conducted, the issue of communication policy has not been addressed in any of these researches in this field. It has not been studied and adapted as a unit. Therefore, in this study, an effort will be made to take into account the existing knowledge gap and the discussion of innovation and the review of internal and external research, the existing knowledge gap regarding communication policy and with an emphasis on regulation, because until now, researchers in this particular field of work has not done and has not given an article, the research has been done in terms of the topic and the new approach and collecting information and producing content from this technology is considered as research innovation and from another angle, the innovation of this research is a framework for developing regulations for technology The internet from space is called Starlink. Regarding the challenge of Starlink satellite internet, reduce radio frequency interference by forming joint organizations and mechanisms to deal with cyber threats. In this regard, the development of security culture and technologies and the determination of legal requirements for reporting security breach data will be helpful. Also, relevant managers can reduce the existing challenges to some extent by providing clear and understandable information to users about rights and obligations. Communication policy with emphasis on regulations for Starlink satellite internet has faced a serious challenge due to non-acceptance of the laws of the country by Starlink and the lack of international laws in the field of satellite internet, and the lack of setting standards and guidelines in this area has caused neglect of regulations for Starlink satellite internet. Therefore, it is suggested that by intensifying the penalties for privacy violations and data theft, the path to achieve the goal of communication policy will be facilitated by emphasizing the regulations for Starlink satellite internet. Regarding the regulations for Starlink satellite internet, it is suggested to prevent interference with satellite services by determining the rules and regulations related to frequency spectrum allocation and management. In this regard, it is important to use frequency spectrum resources equitably and of course to align with international laws and domestic laws of the country. The goals of communication policy can be achieved by emphasizing the regulations for Starlink satellite internet by promoting interaction and cooperation between traditional and satellite operators and determining fair tariffs, and determining and regulating competition laws and paying attention to the International Covenant on Civil Rights will be helpful in this regard. And by implementing the aforementioned strategies, achieving goals such as facilitating communication in the era of globalization, increasing internet bandwidth, increasing access to high-speed internet in the world, covering all parts of the planet with Starlink satellite internet, reducing the distance from current satellites, not being specific It will be possible to a specific geographical area and a specific and strictly controlled location. One of the most important cyber issues and concerns of the country in the field of communications is the operationalization of satellite internet in the coming months and years, which seems to have not been given much attention in the country's communications policy, especially in the discussion of the National Information Network. Satellite systems are expanding and with their wide coverage in Iran, they can overshadow the entire national information network at once. If the national information network cannot provide better, cheaper and more diverse services, the national network will be affected by global satellite internet networks, which are mostly American. Of course, what today in this project.

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Study of the Structure and Dissemination Trends of Content Related to Sexual Identity on Persian Twitter (X)

milad abdollahi; sobhan yahyaie

Articles in Press, Accepted Manuscript, Available Online from 05 May 2025

https://doi.org/10.22054/nms.2025.83405.1787

Abstract

Today, media has become an inseparable part of people's lives, and users spend a significant portion of their time throughout the day on social media, constantly exposed to various ... Read More Today, media has become an inseparable part of people's lives, and users spend a significant portion of their time throughout the day on social media, constantly exposed to various data and information. Unlike traditional media such as television and radio, in modern and social media, it has become easier to create a media wave around various topics on social platforms. Social media, by bringing about fundamental changes in communication and social interaction, has transformed the collective space of the past into the modern individualistic space. In terms of media interaction, the convergence that once prevailed has now turned into divergence, leading to a sense of passivity among users, especially adolescent users (Farahani & Saeed, 2012). However, social networks differ from social media and are considered a subset of social media. By joining social networks, individuals can access other users, become familiar with their interests, share their own text, audio, visual content, etc., and also form groups based on common interests (Afrasiabi, 2014). Today, with technological advancements and the onset of the digital era, social networks have become an important tool for users to shape and represent their individual and social identities. One such social network is Twitter, now renamed X, where users can freely and publicly share their opinions, perspectives, and worldviews on various issues. One of these issues is "sexual identity," which has received considerable representation on this platform and has led to discussions on Twitter. Content related to sexual identity is published in various forms on this network, generating interactions and responses that connect different users through algorithms and create user networks around this issue. On the social network Twitter, now renamed X, the ease of use and the option to remain anonymous have led users to exhibit a certain level of openness in their content production and behavior on the platform. The term "openness in behavior" refers to being unreserved, outspoken, or freely expressing one’s views and opinions in social interactions. For Twitter users, this term refers to posts or comments that are direct, unfiltered, and candid, with little regard for social concerns or constraints. This openness in user behavior on Twitter has enhanced their self-expression, making the "self" they present clearer and more transparent. This self-expression means that users freely and openly share their feelings, views, and personal experiences on Twitter without paying much attention to social restrictions or assumptions. Through openness in behavior and self-expression on Twitter, users have the best opportunity to express and present their personal identity. In general, and based on what has been discussed, it can be stated that individual and social identities are always influenced by various factors such as political, social, cultural, and others. Regarding sexual identity, it can also be said that in different societies, especially in those facing political and social constraints, social networks like Twitter can become a space for self-expression and representation. Due to the lack of political and social restrictions and the existence of an open space for self-expression, Twitter allows various identity groups to discuss and publicly share their identities without the limitations of the real world. As the ability to produce content related to sexual identity increases on the Twitter social network, questions about the formation of user networks, the process of disseminating sexual identity-related content, and the mechanisms for content dissemination on Twitter, as well as its role in the acceptance of different identity groups, also become more prominent. Despite the increase in the publication of sexual identity-related content on Twitter, few studies have systematically analyzed such content. In this research, we aim to use big data analysis to explore how communication networks surrounding sexual identity are formed, how sexual identity-related content is published and reshared on the Twitter platform, and what media waves related to sexual identity have been formed during a specified time period in Persian Twitter, leading to discussions about sexual identity. This research was designed and conducted with the aim of identifying communication networks formed in relation to sexual identity and the process of disseminating content related to sexual identity on the social network Twitter, within the period from March 21, 2023, to August 10, 2024. To achieve the research objectives, two methods were used: big data analysis using the Gephi visualization software and trend research. The results of these two methods identified 78 clusters and show that the data contain 9,361 nodes, 11,454 edges, with a modularity value of 0.858. Additionally, in the trend research method, 9 media waves were identified within the specified time frame. The theory used to analyze the findings was Manuel Castells’ Network Society Theory. According to Castells, it can be said that the Twitter social network creates a new space for the representation of sexual minority groups. By using this platform, sexual minorities have created small, like-minded communities to share and disseminate their experiences. This process allows them to distance themselves from the center and, through establishing communication in the digital space, connect with other users, forming networks based on their interests and beliefs. This leads them to move away from the dominant norms in society and to represent themselves in a space with greater security.

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The state of media literacy of Iranian political elites

abbas asadi; Ahmadreza Masoudi; Ahmad Bahraini

Articles in Press, Accepted Manuscript, Available Online from 09 June 2025

https://doi.org/10.22054/nms.2025.73669.1561

Abstract

The state of media literacy of Iranian political elites abstract Literacy media, Elite political one From areas, About Neglected remaining is, nowadays From on the one hand Volume ... Read More The state of media literacy of Iranian political elites abstract Literacy media, Elite political one From areas, About Neglected remaining is, nowadays From on the one hand Volume breadth From Contents And Contents At Media I see To About media, social With Target impact On Elite political And other Contents Production done, From Elite political To influence On thoughts General, publish be, That Of course, At every two the face, that's mean What At Production content Or Consumption it, By Elite political, to have Literacy media, above the Very Important is, this Research With Target Check Condition Literacy media, At between Elite political Iran the face taken is, The method used in this research was Delphi, which was conducted in three stages and the form of an in-depth interview. To select the interviewees, parameters such as a long history of presence in the political scene, media activity, ‌especially ‌virtual media, or familiarity with ‌media advertising techniques ‌, party communication, have been taken into consideration. After identifying them, they were invited to interview by sending an invitation letter. Further, by using an in-depth interview and in the form of a panel, the opinions of the participants were evaluated and questioned. In the first round of Delphi Interviews ‌, 16 One of the ‌participants Coding became and 48 subindex From Interviews ‌, To got it At far Second Delphi 48 subindex To Hand came To Specialists and professors of political science and communication Supply became until the At Status item the existence or absence of it among the political elites to declare their opinion and position; And Also amount importance Each Identify the following indicators among the political elites.‌ The findings of the current research were categorized and analyzed into 4 strategies, 12 main indicators, and 48 sub-indices. The strategies were: 1- personal bio strategy 2- bio-organizational strategy 3- bio-communication strategy 4- bio-social strategy. Although different nominal indicators were obtained in the process of interviewing and coding, all the resulting strategies and indicators refer to the basic components of media literacy and the goals and expectations that have been addressed and discussed by scholars in various research. Is; Therefore, in naming ‌these strategies as a functional road map of Iranian political elites, the title of life in measuring media literacy has been used, Media literacy is a means of living in a new ecosystem where today's political elites are engaged in providing political and social activities at the community level. One of the strategies of the ‌upcoming research is "bio-individual strategy" ‌. This strategy deals more with the media literacy ‌of political elites based on analytical understanding ‌. Analytical understanding is one of the ‌basic components in media literacy ‌, which lead ‌ to content production, and finally, through content production, functional and intellectual distinction in media literate elites. ‌"Bio-organizational strategy" is one of the results of acquiring media literacy ‌in the political elites, which mostly refers to the organization, formulation, guidance, and management of ‌media flows ‌and public opinion under the political goals of the country's political elites. "Bio-communication strategy" is one of the ‌most important manifestations of media literacy ‌in political elites. The nature of the extensive communication of politicians in the media environment ‌and the resulting products are included in this strategy. The strategy of "social life" is another important strategy in the study of media literacy ‌of political elites. This strategy looks at ‌different political and social aspects, ‌their roles and functions social and political activities ‌. To increase the media literacy of political elites in four strategies: 1- personal life strategy, 2- organizational life strategy, 3- communication life strategy, and 4- life strategy, the following measures are necessary: Ability Use From Technology Day Including Computer To Processing And Production Information; Ability conclusion ‌, At item Relationships Ali And disabled, between Reports ‌, media And reaction General; Ability diagnose the effect of distortion, stereotyping, Advertising, And Violence At The media‌ visual; Ability diagnosis interpretation And To Existence to bring Pictures visual; Ability Consumption critical And No passive From media; Ability to analyze social, political, And Economic The media‌ Keywords: media literacy, social media, political elites. Ability diagnose the effect of distortion, stereotyping, Advertising, And Violence At The media‌ visual; Ability diagnosis interpretation And To Existence to bring Pictures visual; Ability Consumption critical And No passive From media; Ability to analyze social, political, And Economic The media‌ Keywords: media literacy, social media, political elites.

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Relevant factors in video content virality in social networks from the experts' point of view: the case study of the Iranian Platform Rubika

Mohammad Khezri Moghaddam; Ali Asghar Kia; Mohsen Masoudian

Articles in Press, Accepted Manuscript, Available Online from 15 July 2025

https://doi.org/10.22054/nms.2025.80131.1715

Abstract

With the advancement of technology and the expansion of the use of the Internet, social networks have become one of the most important means of communication and information exchange ... Read More With the advancement of technology and the expansion of the use of the Internet, social networks have become one of the most important means of communication and information exchange in the modern world. These platforms, including Facebook, Twitter, Instagram and YouTube as global networks and Rubika, Eita and Aparat as Iranian networks, have a special place in daily life and have become a place to communicate with others, share experiences and publish various contents. This research identifies the factors that are effective in the viral spread of content in social networks. Factors such as content value, algorithm intelligence, interaction and user preferences play an important role in this process. In the fifth chapter, a special emphasis has been placed on the irreplaceable role of algorithms and quality content as the source of any viral content. Content production does not necessarily have to be expensive; Rather, it is enough that it is liked by users so that the algorithms try to increase the consumption of users in order to make it viral.In the end, the process of content becoming viral is likened to the flight of a bird, one wing of which is quality content and the other wing is the power of the algorithm. The conditions of the society are also like the weather conditions that can affect the flight. By conducting in-depth interviews with 12 experts and using external and internal sources, this research has investigated and provided solutions for producers and users of social networks.- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Typology of the Aesthetic Content of Everyday Instagram Bloggers (Case Study: Sepideh Bazmipour)

Fatemeh Montazeri Hedeshi; Ehsan Shahghasemi

Articles in Press, Accepted Manuscript, Available Online from 05 November 2025

https://doi.org/10.22054/nms.2025.79307.1693

Abstract

This study undertakes a detailed examination of the aesthetic typology, or classification, of the visual content produced by a prominent everyday blogger or influencer on the Instagram ... Read More This study undertakes a detailed examination of the aesthetic typology, or classification, of the visual content produced by a prominent everyday blogger or influencer on the Instagram social media platform. Everyday bloggers refer to individuals who consistently create and publish content across a variety of formats, leveraging the diverse features and capabilities of the Instagram network to build a large and devoted following on their pages. The research began with the identification of Instagram-based everyday bloggers who have amassed approximately one million followers on their accounts. From this pool of high-profile social media influencers, one blogger was randomly selected as the focal point of the analysis. The primary unit of analysis in this study was the individual posts published on the chosen blogger's Instagram page. This study delves into the aesthetic typology, or classification, of the visual content produced by one of the prominent everyday bloggers on the Instagram social media platform. Everyday bloggers refer to individuals who consistently create and publish content in various formats, utilizing the full range of features available on Instagram. These bloggers have amassed a large following of devoted fans and subscribers on their pages, distinguishing them as influential figures within the social media landscape. The research began by identifying Instagram everyday bloggers who have approximately one million followers on their accounts. From this pool of high-profile influencers, one blogger was randomly selected as the subject of the analysis. The unit of examination in this study was the individual posts published on this selected blogger's Instagram page. The researchers first conducted a comprehensive review of all the posts shared by the chosen blogger. They then narrowed their focus to the most recent 50 posts published on the account. Using a semiotic analysis approach, the study aimed to uncover the key aesthetic elements and stylistic choices employed by the blogger in crafting this visual content. Semiotic analysis is a methodological framework that examines the underlying meanings and significations encoded within visual and textual artifacts. It delves into the symbolic, iconic, and indexical cues that shape the overall aesthetic and communicative impact of these mediated representations. By applying this semiotic lens, the researchers were able to identify and categorize the predominant aesthetic typologies present in the everyday blogger's Instagram posts. Through this rigorous analytical process, the study uncovered a diverse array of aesthetic elements and stylistic techniques utilized by the blogger. These included the strategic use of color palettes, framing and composition, lighting and shadows, the incorporation of natural or urban settings, the deployment of various photographic techniques (such as depth of field, angle, and perspective), and the integration of graphic design elements (such as typography, iconography, and layout). The findings revealed that the blogger skillfully combined these aesthetic components to construct a cohesive and visually compelling visual narrative across their Instagram feed. The researchers observed patterns and recurring motifs in the blogger's aesthetic choices, which ultimately coalesced into a distinctive typology or classification system. This typology encompassed various aesthetic categories, such as minimalist and clean compositions, vibrant and saturated color schemes, the prominent use of natural landscapes and environments, the integration of candid and spontaneous moments, the incorporation of textual overlays and typographic elements, and the strategic framing of the blogger's own persona and lifestyle. By delving into the semiotic underpinnings of the everyday blogger's visual content, the study shed light on the intricate and intentional aesthetic strategies employed to captivate and engage the blogger's devoted audience. The findings suggest that these everyday Instagram influencers are not merely casual content creators, but rather skilled visual storytellers who leverage a nuanced understanding of aesthetic principles to craft an immersive and visually arresting online presence. The insights gleaned from this research hold significant implications for the burgeoning field of visual communication and digital media studies. The study underscores the importance of examining the aesthetic conventions and semiotic codes that shape the visual landscape of social media platforms, particularly in the context of influential everyday bloggers who have mastered the art of crafting engaging and visually compelling content. Furthermore, the typology of aesthetic elements uncovered in this analysis can serve as a foundation for future research, exploring the intersections between visual aesthetics, social media engagement, and audience perception. As the influence of everyday bloggers continues to grow, understanding the deeper aesthetic underpinnings of their content production will be crucial for scholars, practitioners, and industry stakeholders alike. In conclusion, this study's in-depth examination of the aesthetic typology employed by a prominent everyday Instagram blogger offers valuable insights into the sophisticated visual communication strategies that underpin the success of these influential digital content creators. The findings shed light on the intricate interplay between aesthetic choices, social media engagement, and the construction of compelling online identities and narratives. This research contributes to our understanding of the evolving landscape of visual storytelling in the digital age, with important implications for the study of social media, influencer marketing, and the broader field of visual communication.

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Compiling an educational package on behavior management in cyberspace and its effectiveness on mental health and academic self-regulation

Farideh Ebrihimi; Esmaeil sadipour; Bita Nasrolahi; Hasan Asadzadeh

Articles in Press, Accepted Manuscript, Available Online from 13 December 2025

https://doi.org/10.22054/nms.2025.86481.1854

Abstract

با گسترش سریع فناوری‌های دیجیتال و افزایش دسترسی به اینترنت، فضای مجازی به بخش جدایی‌ناپذیری از زندگی ... Read More با گسترش سریع فناوری‌های دیجیتال و افزایش دسترسی به اینترنت، فضای مجازی به بخش جدایی‌ناپذیری از زندگی روزمرۀ دانش‌آموزان تبدیل شده است. این فضا، اگرچه فرصت‌های بی‌شماری برای یادگیری، ارتباطات اجتماعی و رشد فردی فراهم می‌کند، اما چالش‌های روانی و رفتاری متعددی را نیز به همراه دارد. تحقیقات اخیر نشان می‌دهند که استفاده نامناسب و بیش از حد از فضای مجازی می‌تواند تأثیرات منفی قابل‌توجهی بر سلامت روانی و خودتنظیمی تحصیلی دانش‌آموزان داشته باشد. این تأثیرات منفی به ویژه در دوران نوجوانی، که مرحله‌ای حساس از رشد روانی و اجتماعی است، می‌تواند پیامدهای بلندمدتی بر سلامت روان و موفقیت تحصیلی افراد داشته باشد. هدف اصلی این پژوهش، تدوین بسته آموزشی مدیریت رفتار در فضای مجازی و اثربخشی آن بر سلامت روانی و خودتنظیمی تحصیلی دانش‌آموزان دختر متوسطه شهر تهران بود. در مرحله اول، بسته آموزشی با استفاده از روش کتابخانه‌ای و تحلیل محتوای متون علمی تدوین گردید. سپس با بهره‌گیری از نظرات متخصصان روان‌شناسی، روان‌شناسی تربیتی و مدیریت رسانه، روایی محتوایی آن از طریق شاخص نسبت روایی محتوایی (CVR) بررسی شد و نتایج نشان داد که تمامی سرفصل‌ها و محتوای تدوین‌شده، روایی کافی را دارا بوده و از نظر علمی و کاربردی، موردتأیید متخصصان قرار گرفت. در مرحله دوم، با استفاده از طرح پژوهشی آزمایشی (پیش‌آزمون، پس‌آزمون با گروه کنترل) و تحلیل واریانس اندازه‌گیری مکرر، اثربخشی بسته آموزشی در متغیرهای پژوهش مورد ارزیابی قرار گرفت. نتایج نشان داد که: سلامت روان دانش‌آموزانی که آموزش مدیریت رفتار در فضای مجازی را دریافت کرده‌اند، نسبت به گروه کنترل، به طور معناداری بهبود یافته است. به نظر می‌رسد مکانیسم‌های اثرگذاری آموزش مدیریت رفتار در فضای مجازی بر سلامت روان دانش‌آموزان از طرق ذیل باشد: 1- تقویت مهارت‌های خودمراقبتی و خودتنظیمی: آموزش مدیریت رفتار در فضای مجازی به دانش‌آموزان کمک می‌کند تا مهارت‌های خودمراقبتی و خودتنظیمی را تقویت کنند .این مهارت‌ها شامل توانایی کنترل استفاده از فضای مجازی، تنظیم هیجانات، و پیشگیری از رفتارهای پرخطر آنلاین می‌شود. پژوهش‌ها نشان داده‌اند که آموزش این مهارت‌ها می‌تواند به بهبود سلامت روانی، اجتماعی و جسمانی دانش‌آموزان منجر شود. 2-کاهش اضطراب، افسردگی و استرس از طریق مداخلات دیجیتال: مداخلات دیجیتال مبتنی بر آموزش مدیریت رفتار در فضای مجازی می‌توانند به کاهش اضطراب، افسردگی و استرس در دانش‌آموزان کمک کنند. مطالعات نشان داده‌اند که این مداخلات با ارائه راهکارهای مقابله‌ای و افزایش آگاهی فردی، به بهبود سلامت روانی دانش‌آموزان منجر می‌شوند. 3-بهبود انعطاف‌پذیری شناختی و کاهش اهمال‌کاری تحصیلی: آموزش مهارت‌های تنظیم هیجان در قالب مدیریت رفتار در فضای مجازی می‌تواند به بهبود انعطاف‌پذیری شناختی و کاهش اهمال‌کاری تحصیلی در دانش‌آموزان منجر شود. این آموزش‌ها به دانش‌آموزان کمک می‌کنند تا با چالش‌های تحصیلی بهتر مقابله کنند و عملکرد تحصیلی خود را بهبود بخشند . 4-نقش معلمان در ایجاد محیط حمایتی و امن: معلمان نقش مهمی در مدیریت هوشمندانه فضای مجازی و حمایت از سلامت روان دانش‌آموزان دارند. با آموزش استفاده مسئولانه از فضای مجازی، ایجاد فضای امن در محیط‌های آموزشی و همکاری با والدین، معلمان می‌توانند به بهبود سلامت روانی و ارتقاء توانمندی‌های دانش‌آموزان کمک کنند. 5- کاهش پرخاشگری و افزایش تفکر خلاق: استفاده مناسب از شبکه‌های اجتماعی مجازی می‌تواند به کاهش پرخاشگری و افزایش تفکر خلاق در دانش‌آموزان منجر شود. آموزش مدیریت رفتار در فضای مجازی به دانش‌آموزان کمک می‌کند تا از این فضا به‌طور مثبت استفاده کنند و مهارت‌های اجتماعی خود را تقویت نمایند. می‌توان نتیجه گرفت که آموزش مدیریت رفتار در فضای مجازی می‌تواند تأثیرات مثبتی بر سلامت روان دانش‌آموزان داشته باشد، به‌ویژه زمانی که این آموزش‌ها به‌صورت هدفمند و با مشارکت معلمان و والدین ارائه شوند. بااین‌حال، استفاده نادرست و بی‌رویه از فضای مجازی می‌تواند منجر به مشکلات روان‌شناختی جدی شود. بنابراین، طراحی و اجرای برنامه‌های آموزشی مناسب و مدیریت هوشمندانه فضای مجازی برای حفظ و ارتقاء سلامت روان دانش‌آموزان ضروری است. همچنین خودتنظیمی تحصیلی دانش‌آموزان گروه آزمایش در مقایسه با گروه کنترل به طور معناداری افزایش یافته است. این یافته‌ها نشان می‌دهند که با توجه به نقش شبکه‌های اجتماعی در افزایش استرس، اضطراب و حواس‌پرتی دانش‌آموزان، آموزش مدیریت صحیح رفتار در فضای مجازی برای ارتقای سلامت روان آنها ضروری است. ضمن آنکه ارتقای مهارت‌های برنامه‌ریزی، مدیریت زمان و کنترل عوامل مزاحم دیجیتال، موجب بهبود خودتنظیمی تحصیلی می‌شود. به نظر می‌رسد مکانیسم‌های اثرگذاری آموزش مدیریت رفتار در فضای مجازی بر سلامت روان دانش‌آموزان از طرق ذیل باشد: افزایش آگاهی دانش‌آموزان درباره زمان‌بندی و اولویت‌بندی: آموزش مدیریت رفتار در فضای مجازی به دانش‌آموزان کمک می‌کند تا زمان استفاده از اینترنت و شبکه‌های اجتماعی را کنترل کنند و در نتیجه زمان بیشتری برای مطالعه و فعالیت‌های تحصیلی اختصاص دهند. این آگاهی منجر به بهبود برنامه‌ریزی و خودتنظیمی در روند تحصیل می‌شود. 2-کاهش حواس‌پرتی و تمرکز بهتر در محیط آموزشی: مدیریت رفتارهای مجازی باعث می‌شود دانش‌آموزان کمتر دچار حواس‌پرتی ناشی از پیام‌ها و محتوای غیرضروری شوند. کاهش این عوامل مزاحم، امکان تمرکز بیشتر بر روی تکالیف و درس‌ها را فراهم می‌آورد . 3-تقویت مهارت‌های خودکنترلی: از طریق آموزش مدیریت رفتار، دانش‌آموزان یاد می‌گیرند چگونه در مقابل وسوسه‌های استفاده مکرر از فضای مجازی مقاومت کنند که این موضوع با افزایش مهارت‌های خودکنترلی ارتباط مستقیم دارد و خودتنظیمی تحصیلی را بهبود می‌بخشد . 4-افزایش خودآگاهی نسبت به تاثیر فضای مجازی بر عملکرد تحصیلی: آموزش مدیریت رفتار باعث می‌شود دانش‌آموزان درک بهتری از اثرات منفی استفاده بیش از حد از فضای مجازی روی یادگیری و تمرکز پیدا کنند و انگیزه بیشتری برای کنترل رفتار خود داشته باشند. 5- ایجاد عادات مثبت و کاهش رفتارهای مخرب: این آموزش‌ها باعث شکل‌گیری عادات مثبت مثل برنامه‌ریزی مطالعه، استفاده محدود و هدفمند از فضای مجازی، و پرهیز از فعالیت‌های اضافی و بی‌هدف می‌شود که همه اینها پایه‌های اصلی خودتنظیمی تحصیلی هستند. می‌توان نتیجه گرفت که آموزش مدیریت رفتار در فضای مجازی، با فراهم آوردن بستر مناسب برای ارتقای مهارت‌های خودتنظیمی، نقش مهمی در بهبود عملکرد تحصیلی و موفقیت دانش‌آموزان دارد. توصیه می‌شود مدارس و نهادهای آموزشی در راستای ارتقای کیفیت یادگیری و پیشرفت تحصیلی، به طراحی و اجرای چنین برنامه‌های آموزشی بپردازند تا از تأثیر مثبت آن بر خودتنظیمی تحصیلی دانش‌آموزان بهره‌مند شوند. اگرچه بسته آموزشی مدیریت رفتار در فضای مجازی روی هر دو متغیر وابسته اثرگذار بوده است، بااین‌حال، اندازه اثر محاسبه شده نشان داد که بیشترین تأثیر بر خودتنظیمی تحصیلی و بعد سلامت روان بوده است.

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Investigating the impact of new media in shaping the consumption patterns of Iranian society

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مطالعه شیوه های ارتباط هواداران زن با سوییت هوم بلاگرهای اینستاگرام

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Presentation of communication policy model with emphasis on regulation for Starlink satellite internet

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Study of the Structure and Dissemination Trends of Content Related to Sexual Identity on Persian Twitter (X)

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The state of media literacy of Iranian political elites

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