نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 عضو هیات علمی، دانشیار دانشگاه علامه طباطبایی، گروه روزنامه نگاری،
2 دانشجوی دکتری، مدیریت رسانه، دانشگاه علامه طباطبائی، تهران، ایران
3 کارشناسی ارشد مدیریت رسانه دانشگاه علامه طباطبائی، تهران، ایران.
چکیده
سواد رسانه‌ای نخبگان سیاسی یکی از حوزه‌های تقریبا مغفول مانده است. امروزه حجم وسیعی از مطالب و محتویات در رسانه ها به خصوص رسانه‌ای اجتماعی با هدف اثرگذاری بر نخبگان سیاسی و از سوی دیگر محتویات تولید شده، از سوی نخبگان سیاسی برای تاثیرگذاری بر افکار عمومی، منتشر می-شوند، که البته، در هر دو صورت، یعنی چه در تولید محتوا یا مصرف آن، توسط نخبگان سیاسی، داشتن سواد رسانه‌ای بالای بسیار مهم است. این پژوهش با هدف بررسی وضعیت سواد رسانه‌ای در میان نخبگان سیاسی کشور ما صورت گرفته است. پژوهش حاضر در قالب رویکرد پژوهش بنیادی محسوب شده و بر اساس رویکردی اکتشافی و با روش دلفی انجام گرفته است. با توجه به بکر بودن موضوع تحقیق، به دلیل پیوند حوزه سیاسی و رسانه‌ای، تصمیم گرفته شد که در دور اول دلفی از مصاحبه عمقی استفاده شود. در دور اول دلفی با 15 نفر از اساتید علوم سیاسی، جامعه شناسی سیاسی، علوم ارتباطات و رسانه مصاحبه انجام گرفت و سپس کد گذاری انجام گردید که بر اساس آن، 4 راهبرد اصلی، 12 شاخص و 49 زیر شاخص استخراج و ثبت شدند. محتوای کدگذاری شده ملاک پرسشنامه‌های دور دوم و سوم پژوهش جهت مشخص شدن اجماع اساتید و متخصصان حوزه پژوهشی روی ضرورت وجود هر زیرشاخص در الگو و میزان اهمیت آنها قرار گرفت که در نهایت روی زیرشاخص "بررسی سواد رسانه‌ای نخبگان سیاسی" بر اساس معیارهای مد، میانگین و نظر حداقل 50 درصد اعضاء اجماع حاصل شد و با 49 زیرشاخص، 12 شاخص و 4 راهبرد شکل گرفت.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
The state of media literacy of Iranian political elites
نویسندگان [English]
- abbas asadi 1
- Ahmadreza Masoudi 2
- Ahmad Bahraini 3
1 Associate Professor of Allameh Tabatabai University, Department of Journalism
2 Ph.D. Student, Allameh Tabataba'i University, Tehran, Iran
3 Master of media management at Allameh Tabatabai University Master of Media Management, Tegran, Iran.
چکیده [English]
The state of media literacy of Iranian political elites
abstract
Literacy media, Elite political one From areas, About Neglected remaining is, nowadays From on the one hand Volume breadth From Contents And Contents At Media I see To About media, social With Target impact On Elite political And other Contents Production done, From Elite political To influence On thoughts General, publish be, That Of course, At every two the face, that's mean What At Production content Or Consumption it, By Elite political, to have Literacy media, above the Very Important is, this Research With Target Check Condition Literacy media, At between Elite political Iran the face taken is,
The method used in this research was Delphi, which was conducted in three stages and the form of an in-depth interview. To select the interviewees, parameters such as a long history of presence in the political scene, media activity, especially virtual media, or familiarity with media advertising techniques , party communication, have been taken into consideration. After identifying them, they were invited to interview by sending an invitation letter. Further, by using an in-depth interview and in the form of a panel, the opinions of the participants were evaluated and questioned. In the first round of Delphi Interviews , 16 One of the participants Coding became and 48 subindex From Interviews , To got it At far Second Delphi 48 subindex To Hand came To Specialists and professors of political science and communication Supply became until the At Status item the existence or absence of it among the political elites to declare their opinion and position; And Also amount importance Each Identify the following indicators among the political elites.
The findings of the current research were categorized and analyzed into 4 strategies, 12 main indicators, and 48 sub-indices. The strategies were: 1- personal bio strategy 2- bio-organizational strategy 3- bio-communication strategy 4- bio-social strategy. Although different nominal indicators were obtained in the process of interviewing and coding, all the resulting strategies and indicators refer to the basic components of media literacy and the goals and expectations that have been addressed and discussed by scholars in various research. Is; Therefore, in naming these strategies as a functional road map of Iranian political elites, the title of life in measuring media literacy has been used, Media literacy is a means of living in a new ecosystem where today's political elites are engaged in providing political and social activities at the community level. One of the strategies of the upcoming research is "bio-individual strategy" . This strategy deals more with the media literacy of political elites based on analytical understanding . Analytical understanding is one of the basic components in media literacy , which lead to content production, and finally, through content production, functional and intellectual distinction in media literate elites. "Bio-organizational strategy" is one of the results of acquiring media literacy in the political elites, which mostly refers to the organization, formulation, guidance, and management of media flows and public opinion under the political goals of the country's political elites. "Bio-communication strategy" is one of the most important manifestations of media literacy in political elites. The nature of the extensive communication of politicians in the media environment and the resulting products are included in this strategy. The strategy of "social life" is another important strategy in the study of media literacy of political elites. This strategy looks at different political and social aspects, their roles and functions social and political activities .
To increase the media literacy of political elites in four strategies:
1- personal life strategy, 2- organizational life strategy, 3- communication life strategy, and 4- life strategy, the following measures are necessary:
Ability Use From Technology Day Including Computer To Processing And Production Information;
Ability conclusion , At item Relationships Ali And disabled, between Reports , media And reaction General;
Ability diagnose the effect of distortion, stereotyping, Advertising, And Violence At The media visual;
Ability diagnosis interpretation And To Existence to bring Pictures visual;
Ability Consumption critical And No passive From media;
Ability to analyze social, political, And Economic The media
Keywords: media literacy, social media, political elites.
Ability diagnose the effect of distortion, stereotyping, Advertising, And Violence At The media visual;
Ability diagnosis interpretation And To Existence to bring Pictures visual;
Ability Consumption critical And No passive From media;
Ability to analyze social, political, And Economic The media
Keywords: media literacy, social media, political elites.
کلیدواژه‌ها [English]
- media literacy
- social media
- political elites
)