نقش رسانه‌های اجتماعی و فناوری دیجیتال در افزایش مشارکت خیریه‌ای در استان‌های ایران

نوع مقاله : مقاله علمی پژوهشی

نویسندگان
1 دانشیار گروه اقتصاد پژوهشکده علوم اجتماعی پژوهشگاه حوزه و دانشگاه
2 دانشجوی دکتری اقتصاد اسلامی، پژوهشگر همکار گروه علمی اقتصاد، پژوهشکده علوم انسانی، پژوهشگاه المصطفی، دانشگاه بین المللی المصطفی،
چکیده
با توجه به اهمیت مشارکت خیریه‌ای در توسعه اجتماعی و اقتصادی و ظرفیت روزافزون رسانه‌های دیجیتال، مطالعه حاضر تلاش دارد اثر مستقیم و غیرمستقیم این ابزارها بر مشارکت خیریه‌ای را شناسایی و تحلیل کند. جامعه آماری شامل تمام ۳۱ استان کشور در دوره زمانی ۱۳۹۵ تا ۱۴۰۳ بود و داده‌ها از پایگاه‌های رسمی ملی و گزارش‌های سازمان‌های خیریه جمع‌آوری شد. متغیرهای اصلی مطالعه شامل مشارکت خیریه‌ای به عنوان متغیر وابسته، رسانه‌های اجتماعی و فناوری دیجیتال به عنوان متغیرهای مستقل و سه متغیر کنترل شامل نرخ رشد درآمد سرانه، سرمایه اجتماعی و سطح تحصیلات بودند. با توجه به ماهیت داده‌های پانل و توزیع نابرابر مشارکت خیریه‌ای در استان‌ها، از روش پانل کوانتایل برای تخمین اثرات متغیرها بر هر ۹ دهک مشارکت استفاده شد و نرم‌افزار ایویوز نسخه ۱۳ برای تحلیل داده‌ها به کار گرفته شد. یافته‌ها نشان داد که رسانه‌های اجتماعی و فناوری دیجیتال اثرات مثبت و معناداری بر مشارکت خیریه‌ای دارند و اثرات آن‌ها در دهک‌های بالاتر تقویت می‌شود. همچنین، ترکیب رسانه و فناوری دیجیتال اثر هم‌افزایی قابل توجهی دارد، به طوری که همزمانی استفاده از این دو ابزار بیشترین افزایش مشارکت را در استان‌های با مشارکت متوسط و بالا ایجاد می‌کند. سرمایه اجتماعی به عنوان عامل پایدار و سطح تحصیلات و درآمد سرانه به عنوان عوامل تقویتی نقش مهمی در تسهیل مشارکت خیریه‌ای ایفا کردند. نتایج اثرات مستقیم و غیرمستقیم نشان می‌دهد که برنامه‌های سیاستی باید همزمان بر توسعه شبکه‌های اجتماعی، تقویت زیرساخت‌های دیجیتال و ارتقای سرمایه اجتماعی تمرکز کنند تا مشارکت خیریه‌ای در سطح استان‌ها به حداکثر برسد.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

The Role of Social Media and Digital Technology in Enhancing Charitable Participation in the Provinces of Iran

نویسندگان English

Mostafa Kazemi Najaf Abadi 1
ahmad ali rezaei 2
1 Associate Professor, Department of Economics, Research Institute of Hawzah and University, Iran
2 PhD Student in Islamic Economics, Collaborative Researcher, Scientific Economics Department, Humanities Research Institute, Al-Mustafa International University, Al-Mustafa University, Qom, Iran
چکیده English

This study aims to examine the role of social media and digital technology in enhancing charitable participation across the provinces of Iran. Considering the growing importance of charitable engagement for social and economic development and the increasing influence of digital media, the study investigates both the direct and indirect effects of these tools on charitable participation. The statistical population includes all 31 provinces of Iran during the period 2016–2024, with data collected from official national databases and nonprofit organization reports. The main variables include charitable participation as the dependent variable, social media and digital technology as independent variables, and three control variables: household per capita income growth rate, social capital, and education level. Given the panel structure of the data and the unequal distribution of charitable participation across provinces, the panel quantile regression method was employed to estimate the effects across nine quantiles, using EViews version 13 for analysis. The findings indicate that social media and digital technology have significant positive effects on charitable participation, with stronger impacts observed in higher quantiles. Furthermore, the interaction between social media and digital technology demonstrates a significant synergistic effect, showing that the simultaneous use of both tools maximizes participation in provinces with medium to high engagement. Social capital serves as a stable driver, while education and income act as reinforcing factors facilitating participation. Direct and indirect effect analysis suggests that policy interventions simultaneously focus on developing social networks, enhancing digital infrastructure, and strengthening social capital to optimize charitable participation.
This study aims to examine the role of social media and digital technology in enhancing charitable participation across the provinces of Iran. Considering the growing importance of charitable engagement for social and economic development and the increasing influence of digital media, the study investigates both the direct and indirect effects of these tools on charitable participation. The statistical population includes all 31 provinces of Iran during the period 2016–2024, with data collected from official national databases and nonprofit organization reports. The main variables include charitable participation as the dependent variable, social media and digital technology as independent variables, and three control variables: household per capita income growth rate, social capital, and education level. Given the panel structure of the data and the unequal distribution of charitable participation across provinces, the panel quantile regression method was employed to estimate the effects across nine quantiles, using EViews version 13 for analysis. The findings indicate that social media and digital technology have significant positive effects on charitable participation, with stronger impacts observed in higher quantiles. Furthermore, the interaction between social media and digital technology demonstrates a significant synergistic effect, showing that the simultaneous use of both tools maximizes participation in provinces with medium to high engagement. Social capital serves as a stable driver, while education and income act as reinforcing factors facilitating participation. Direct and indirect effect analysis suggests that policy interventions simultaneously focus on developing social networks, enhancing digital infrastructure, and strengthening social capital to optimize charitable participation.
This study aims to examine the role of social media and digital technology in enhancing charitable participation across the provinces of Iran. Considering the growing importance of charitable engagement for social and economic development and the increasing influence of digital media, the study investigates both the direct and indirect effects of these tools on charitable participation. The statistical population includes all 31 provinces of Iran during the period 2016–2024, with data collected from official national databases and nonprofit organization reports. The main variables include charitable participation as the dependent variable, social media and digital technology as independent variables, and three control variables: household per capita income growth rate, social capital, and education level. Given the panel structure of the data and the unequal distribution of charitable participation across provinces, the panel quantile regression method was employed to estimate the effects across nine quantiles, using EViews version 13 for analysis. The findings indicate that social media and digital technology have significant positive effects on charitable participation, with stronger impacts observed in higher quantiles. Furthermore, the interaction between social media and digital technology demonstrates a significant synergistic effect, showing that the simultaneous use of both tools maximizes participation in provinces with medium to high engagement. Social capital serves as a stable driver, while education and income act as reinforcing factors facilitating participation. Direct and indirect effect analysis suggests that policy interventions simultaneously focus on developing social networks, enhancing digital infrastructure, and strengthening social capital to optimize charitable participation.

کلیدواژه‌ها English

social media
digital technology
charitable participation
provinces of Iran