نوع مقاله : مقاله علمی پژوهشی

نویسندگان

• طاهر روشندل اربطانی ¹
• وحید عقیلی ²
• مهدی معتمدی ³

¹ استاد گروه مدیریت بازرگانی،دانشکده مدیریت،دانشگاه تهران، تهران، ایران

² استاد و عضو هیئت علمی علوم ارتباطات و مطالعات رسانه. (IAUCTB) دانشیاردانشگاه آزاد اسلامی،تهران، ایران

³ دانشجوی دکتری گروه مدیریت رسانه، دانشگاه آزاد اسلامی،تهران، ایران

چکیده

سایت های خبری از جمله رسانه های جمعی هستند که به دلیل تسهیل استفاده از فناوری وب سایت ها، رشد بسیاری داشتند. اکنون به واسطه ظهور رسانه های نوین (شبکه های اجتماعی تلفن همراه و... ) و تغییر ذائقه مصارف خبری مخاطب، برخی سایت های خبری، بخشی از مخاطبان خود را از دست داده اند. اما حفظ فرایند سردبیری رسمی و قابلیت اعتماد و مرجعیت بیشتر نسبت به رسانه های اجتماعی خبری، آنها را هنوز به عنوان رسانه های خبری پر بازدید نگه داشته است. «مرجعیت خبری» که از جمله دغدغه های مدیران سایت های خبری است، ارتقاء اعتبار این سایت های اطلاع رسانی را در پی دارد و کوشش غالب مدیران رسانه ای، دستیابی به مرجعیت بلا فصل خبری در سطح محلی و ملی است. در این راستا هدف پژوهش حاضر ارائه مدل پارادایمی جهت مرجعیت بخشی به وب سایت های خبری است. روش پژوهش، روش کیفی نظریه داده بنیاد و روش گردآوری داده ها مصاحبه های عمیق و نیمه ساختاریافته با 16 نفر از مدیران، سردبیران و خبرنگاران سایت های خبری و خبرگزاری ها و متخصصان حوزه رسانه ها بوده است. روش تحلیل داده ها، کدگذاری باز، محوری و انتخابی بوده و در نهایت الگوی پارادایمی مرجعیت بخشی برای سایت های خبری ارائه شده است. طبقه های شکل دهنده الگوی ارائه شده شامل: محیط رقابتی سایت های خبری (شرایط علی)، اعتماد رسانه ای(پدیده اصلی)، افزایش اعتبار رسانه ای(راهبرد)، جذابیت طراحی سایت خبری(شرایط مداخله گر)، تمایلات رفتاری مخاطب(زمینه حاکم) و مرجعیت خبری به عنوان (پیامد) الگو بود.

کلیدواژه‌ها

• خبر
• سایت خبری
• مرجعیت خبری
• نظریه داده بنیاد

عنوان مقاله [English]

Designing and explaining the authority pattern in news websites

نویسندگان [English]

• taher roshandel ¹
• vahid aghili ²
• mehdi motamedi ³

¹ Professor, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran

² azad university

³ Ph.D. of Media Management, Islamic Azad University, Tehran, Iran.

چکیده [English]

Abstract
News sites are among the mass media that have grown a lot due to the facilitation of the use of website technology. Now, due to the emergence of social media and the change in the audience's news consumption taste, news sites have lost a part of their audience. But having an editorial process and more reliability than social media has kept them as the most visited news media in the media environment. Turning news sites into news sources is one of the concerns of the managers of these sites. In this regard, the aim of the current research is to present a paradigmatic model of authority in news websites. The research method, the qualitative method of the foundation's data theory, and the data collection method were in-depth and semi-structured interviews with 16 managers, editors, and reporters of news sites and news agencies, as well as experts in the media field. The method of data analysis is open, central, and selective coding, and finally, a paradigm model of reference for news sites has been presented.
Using new ways of interpreting a single event can be a competitive advantage for news sites over other news media. Audience trust includes the following categories: authenticity of news coverage, professionalism in producing and publishing news, the authenticity of the news, objectivity in relation to news publication, and transparency as the main phenomenon or central category that creates media credibility in news sites. Media credibility, including the following categories: fidelity to the elements of digital journalism in a professional manner, timeliness and neutrality of news, the art of audience analysis and persuasion, promotion of the special value of the news website brand, skill in employing a professional reporter and production and publishing correct news that is a strategy to become an authority on news sites. Behavioral tendencies of the audience include the following categories: understanding the needs of the audience and interacting with them, paying attention to the tastes of the audience, preparing special news packages for different audiences, attracting the maximum audience, the macro environment and a platform for realizing the phenomenon of news authority. The classes that shape the presented model include: the competitive environment of news sites (causal conditions), media trust (main phenomenon), increasing media credibility (strategy), attractiveness of news site design (intervening conditions), audience behavioral tendencies (context) and news authority as a (consequence) model.
The findings showed that there is a significant difference between the content of news websites in terms of educational components, event level, subject matter, and news bias... considering that trust as a mechanism to reduce risk and uncertainty plays a very important role and has a role in the success and effectiveness of new media, therefore, it is of particular importance to provide a comprehensive framework and model of the factors affecting the audience's trust in news websites. Because if they are recognized, the websites in the context of e-commerce will be able to give satisfaction to their users and lead to news authority. The advantage of the present research compared to the researches presented in this field is that the presented model in this research, is a comprehensive and action-based model that has tried to pay attention to most of the effective operational components in becoming a news authority at the same time and avoiding generalization, and in this direction, it is a small step in linking theory and practice in relation to the process of becoming a news authority.
The emergence and expansion of information and communication technology require us to witness a jump in quality and content in the field of new news websites, and if this point is neglected, the advantage of media competition will be lost, and this issue will be at the cost of the gradual decline of that website. The site ends. So, designers and decision-makers in this field have no right to be negligent.
Suggested effective measures in the field of authority building and increasing media credibility
- Improvement of UI and UX on news sites
- Dissemination of secondary news about a phenomenon
- Creating innovative and exclusive content for different users
- Converting the audience to a user on the news site
- Improving the special value of the brand of the news site
- Creating a new user experience on the news site for the user
 

کلیدواژه‌ها [English]

• news
• news site
• news authority
• grounded theory