نوع مقاله : مقاله علمی پژوهشی
نویسندگان
1 No 1, Yaghut 2 Building, Third 16 meter St, Farbi St, Behdar Ave Third 16 meter St Farbi St Behdar Ave
2 گروه ارتباطات، دانشگاه آزاد اسلامی واحد تبریز، تبریز، ایران
3 گروه علوم ارتباطات، دانشگاه آزاد اسلامی، واحد الکترونیکی
چکیده
رسانه‌های مجازی، برنامه‌های کاربردی مبتنی بر اینترنت هستند که به کاربران اجازه ایجاد و تبادل تولید محتوا را می‌دهد. دسترسی آزادانه و سهل به این رسانه ها سبب شده است، رقابت جدی برای جلب نظر مخاطبان و کسب درآمد بالا شکل گیرد. این پژوهش با هدف آسیب شناسی نظام رقابت در ساختار رسانه‌های مجازی ایران به انجام رسیده که از لحاظ هدف کاربردی، از لحاظ رویکرد، اکتشافی و از لحاظ نحوه تجزیه و تحلیل داده‌ها، کیفی می‌باشد. به منظور طراحی مدل بر اساس روش نظریه داده بنیاد، گروهی از خبرگان رسانه، اساتید دانشگاه، مدیران اجرایی و مشاوران انتخاب شدند و مورد مصاحبه عمیق قرار گرفتند. روش نمونه‌گیری، هدفمند بود که این فرایند تا رسیدن به اشباع نظری ادامه یافت و ۱۵ مصاحبه انجام پذیرفت. نتایج تحقیق منجر به طراحی مدل فرایندی آسیب‌های مرتبط با نظام رقابتی در ساختار رسانه‌های مجازی ایران شد و روابط فرضی مدل مورد آزمون و تأیید قرار گرفتند. بر اساس نتایج حاصل، آسیب‌های مرتبط با نظام رقابتی در ساختار رسانه‌های مجازی ایران عبارتند از موانع قانونی (پایدار نبودن قوانین و سیاست‌ها و مشکلات تنظیم‌گری)، مشکلات زیرساختی، فیلترینگ، تجهیزات نرم‌افزاری و سخت‌افزاری، نقص مدل‌های موجود کسب وکار و مقاومت در برابر پذیرش دیجیتالی شدن . این پژوهش با توجه به ماهیت جهانی رقابت رسانه‌ای، تلاش می‌کند تا ضمن شناسایی آسیب‌های بومی، به درک عمیق‌تر پدیده‌های رقابتی در زمینه رسانه‌های مجازی در بستری ملی و در مقایسه با تجربیات بین‌المللی کمک کند و از این رو، به سیاست‌گذاران و فعالان این حوزه، بینش‌های نوآورانه و جامع‌تری ارائه دهد.
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
Pathology of Competition Systems in Iran's Virtual Media Structure
نویسندگان [English]
- Hatef Pourrashidi Alibigloo 1
- Mehran Samadi 2
- Ebrahim Kafshdar Tusi 3
1 No 1, Yaghut 2 Building, Third 16 meter St, Farbi St, Behdar Ave Third 16 meter St Farbi St Behdar Ave
2 Department of Communication, Islamic Azad University, Tabriz Branch, Tabriz, Iran
3 Department of Communication, Islamic Azad University, Electronic Campus
چکیده [English]
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
Virtual media are Internet-based applications that allow users to create and exchange content. The free and easy access to these media has led to intense competition for audience attention and high income. This research aims to diagnose the issues within the competitive system of the Iranian virtual media structure. It is exploratory in terms of its applied purpose, approach, and qualitative data analysis.
To design the model based on the grounded theory method, a group of media experts, university professors, executive managers, and consultants were selected and interviewed in depth. The sampling method was purposeful, and this process continued until theoretical saturation was reached, resulting in 15 interviews being conducted.
The research results led to the creation of a process model outlining the damages related to the competitive system in the Iranian virtual media structure. The hypothetical relationships within the model were tested and confirmed. The damages identified include legal obstacles (unstable laws and policies, regulatory problems), infrastructure issues, filtering, software and hardware equipment challenges, shortcomings of existing business models, resistance to digitalization, changing needs, and media technologies.
Given the global nature of media competition, this research aims to identify local damages and contribute to a deeper understanding of competitive phenomena within the virtual media field in a national context. By comparing with international experiences, the research provides policymakers and activists in this field with more innovative and comprehensive insights
کلیدواژه‌ها [English]
- Pathology
- Competitive system
- Media structure
- Grounded theory
- Virtual media
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