New Media Studies

The Iranian Eleventh Government and the US Media Diplomacy: Analyzing the Scopes and Frames of the Content of VOA Persian Website

Mohammad Mehdi Forghani; Mohammad Mehdi Forghani

Volume 1, Issue 2 , June 2015, Pages 1-30

https://doi.org/10.22054/cs.2015.4520

Abstract

This article is looking for the elements of the US media diplomacy toward the Iranian Eleventh Government. For this purpose, the Persian website of Voice Of American was studied using ... Read More

The Attitude of Audiences Towards the Digitization of Iran's TV Networks

Alireza Hosseini Pakdehi; Seyyed Abbas Asadi Malekhan

Volume 1, Issue 2 , June 2015, Pages 31-55

https://doi.org/10.22054/cs.2015.4521

Abstract

Promoting positive attitude towards an innovation and having it accepted by people is the goal of any innovator. In the recent years Iranian national TV has tried to attract more audience ... Read More Promoting positive attitude towards an innovation and having it accepted by people is the goal of any innovator. In the recent years Iranian national TV has tried to attract more audience in competition with other media by digitizing its channels and improving the quality of its programs. This research aims to explore the attitude of the people of Nurabad in the province of Lorestan towards digitization of Iranian TV channels and the increase in their number. Regarding the innovational improvement of Iranian TV we tried to answer the following questions: do the benefits coming with an innovation explain people’s attitude toward that innovation? Is this attitude affected by their personal traits? We used survey research as the methodology and using Cochran’s method we found 384 people as a representative sample of all adults living in the city who are over 15 years old. Our sampling method was integrative and synthetic and the sample was chosen by quota multistage sampling. For data gathering we used a questionnaire made by the researcher. A number of professors and scholars confirmed the validity of the questionnaire and its reliability was confirmed by Cronbach's (alpha) which resulted 0.74. Descriptive results of the research show that 67.8 percent of the audiences had a positive attitude towards digitization of the network and their increased number. Analytical results of the research indicate that there were significant relations between the attitude of the audiences toward an innovation and their level of religiousness, their liking of the Islamic Republic, credibility of the Iranian national TV in their minds, the success of the local TV programs, their level of knowledge, advantageousness of the innovation, the experience of previous use of the innovation, the visibility of the results of using the innovation. There were no significant relations between factors such as age, gender, level of education, and socio-economic class of the respondent and also their access to the satellite channels. Regression analysis showed that 46 percent of the changes of the dependent variable can be explained by the independent variables.

A Study on the Role of Metaphor in the International News Discourse

Ardeshir Zaboli-Zadeh; Seeyed Neda Mousavi Mousavi

Volume 1, Issue 2 , June 2015, Pages 57-85

https://doi.org/10.22054/cs.2015.4522

Abstract

Metaphor in Cognitive Semantics has a completely different meaning from its literal definition and it creates the underpinnings of human thought and cognition. This study demonstrates ... Read More

The Factors Influencing Reading on the Internet in Tehran

Ahmad Ghiasvand

Volume 1, Issue 2 , June 2015, Pages 87-117

https://doi.org/10.22054/cs.2015.4523

Abstract

With the expansion of globalization, new media have become even more important. This article intends to investigate how much online content is being read by the people of Tehran and ... Read More

New Styles of Human Communication in the Cyber Space: Threats and Opportunities of Mobile Social Networks

Mehrzad Bahmani Bahmani; Abbas Mohammadi Shakiba

Volume 1, Issue 2 , June 2015, Pages 119-140

https://doi.org/10.22054/cs.2015.4524

Abstract

The emergence of any communication medium in the society has interwoven positive and negative applications, overlooking any of which can cause serious damages in the society. Mobile ... Read More

An Introduction to Filtering Policies of Websites

Ali Sa’d

Volume 1, Issue 2 , June 2015, Pages 141-165

https://doi.org/10.22054/cs.2015.4525

Abstract

At the beginning of the last decade of the twentieth century the number of the users of internet increased quickly and the governments started actions to organize this sphere and guarantee ... Read More

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Volume & Issue: Volume 1, Issue 2, June 2015, Pages 1-187

The Iranian Eleventh Government and the US Media Diplomacy: Analyzing the Scopes and Frames of the Content of VOA Persian Website

Abstract

The Attitude of Audiences Towards the Digitization of Iran's TV Networks

Abstract

A Study on the Role of Metaphor in the International News Discourse

Abstract

The Factors Influencing Reading on the Internet in Tehran

Abstract

New Styles of Human Communication in the Cyber Space: Threats and Opportunities of Mobile Social Networks

Abstract

An Introduction to Filtering Policies of Websites

Abstract